Top 5 reasons why SEO shouldn’t be ignored

From increasing your organic traffic to boosting conversions, there are many ways how SEO helps your business’ online presence and visibility.

In today’s highly competitive digital landscape, having a solid marketing strategy is crucial, and SEO is one of the most crucial pillars to eyeballs on your website.

But what is SEO, why is your strategy important, and what are the advantages of SEO marketing for your business?

Discover all this (and more!) in this article with the Paramount Digital experts!

What is SEO and how does it work?

SEO (Search Engine Optimisation) is the process of optimising the content and technical setup of your website, so that search engines like Google or Microsoft Bing, for example, can crawl, index (recognise), and understand your content to rank your web pages higher in the search results.

So, if a potential customer or client searches for products you sell or services you offer, they’ll come across your website in the results.Your SEO strategy, alongside your website content, web design and customer service, will guide them through the buying/enquiry journey.

A solid SEO strategy typically consists of:

• Keyword research and analysis
• Building high quality, relevant backlinks
• Engaging, technically correct written content
• Technical maintenance 

Why is SEO important?

Besides boosting your website’s visibility in search engine results, there are countless reasons why SEO is important for business. Especially if you want to stay ahead of your competition, increase brand awareness, build credibility, and recieve more leads.

Not only will you gain new clients and customers, but you’ll also be able to build a better relationship with your existing ones.

Benefits of SEO

We’ve briefly touched on them above, but let’s dive deeper into the advantages of SEO marketing and why SEO is an important aspect of digital marketing:

1. It helps boost organic traffic

SEO is one of, if not the most significant source of organic traffic for the majority of businesses.

However, for your customers to be able to find your website, you need to ensure that it’s effectively optimised, and keyword research is a great place to start!
Take the keyword ‘digital marketing agency’, for example.

On average, 9,900 people search for this term on Google every month, and using this – and others – strategically on your site helps search engines better understand what your content is about, resulting in higher rankings and increased organic traffic.

2. It increases brand awareness

With your site ranking higher on search engine results pages (SERPs), it will appear more frequently to those who search for related keywords.

Consistently appearing top of the SERPs is a surefire way to build credibility and trust with your audience, as it makes them more likely to remember and engage with your brand.

In addition to this, quality, SEO-optimised content can attract backlinks and social shares, further increasing your brand reach.

3. It allows for targeted marketing

SEO acts as a great foil for targeted marketing by optimising content for specific keywords and phrases that potential customers are searching for.

Doing this ensures that your website attracts users who are actively seeking out the kind of products you sell or services you offer, leading to more relevant traffic and much higher conversion rates.

4. It gives you an advantage over competitors

Having an effective SEO strategy puts you ahead of your competitors by improving your website’s visibility on SERPs, and makes it more likely that users will find and choose your business over others.

In an increasingly competitive environment, establishing authority in your industry and building trust and credibility with potential customers is the key to your success and, as well as this, can help you stay up-to-date with search engine algorithms and trends, allowing you to maintain your competitive edge.

5. It provides insight into customer behaviour

SEO analytics tools, like Google Analytics and Google Search Console, provide detailed data on how your users find and interact with your website.

With these tools, you’ll be able to see which keywords are driving your traffic, what pages are most popular, and how long visitors are staying on your web pages – among other things.

Having access to this information can help you understand not just your audience’s behaviour, but their preferences too – allowing you to tailor your content and adjust your strategy to better meet their needs.

You can also easily identify areas for improvement within your campaign, like pages with high bounce rates for example, and make the necessary adjustments to ensure success.

Is SEO really worth it?

This is a question we get asked a lot, here at Paramount Digital, and our answer is always the same:

Yes, it absolutely is!

Whether you’re a small, start-up business, or a larger, long-established company, SEO is more than worth it if you want to improve your digital marketing efforts for the long term.

Working with a professional SEO agency, you’ll be able to take advantage of their knowledge and expertise to increase visibility, gain more leads, and stay ahead of your competitors and user expectations.

Need help with your SEO marketing strategy?

Whether you’re keen to find out more about how SEO helps your business, or you want to talk strategy with our SEO team here at Paramount Digital, we’re here for you.

Our in-house specialists have decades of combined experience, and would be more than happy to provide more information or a FREE SEO audit. Simply give us a call on 01744 74 74 74 or email us at marketing@paramountdigital.co.uk and we’ll be in touch!