Improving PPC Efficiency with the Google Ads Editor

The Google Ads Editor is a valuable tool for PPC advertising. For a PPC ads team to get the most out of their ad campaign performance, they must use the Google Ads Editor.

Anybody involved with Google PPC campaigns will want to improve their efficiency and their success rate.

Interested in improving campaign performance? Read our guide on the Google Ads Editor to ensure you’re appearing at the top of all search engine results pages.

What is a PPC campaign?

A PPC campaign is a form of digital marketing where you pay each time your advertisement is clicked by users online – giving its name of ‘pay-per-click’.

A PPC campaign allows companies to bid for ad placement on search engines. So, when their target audience searches for specific keywords, their advertisements can appear at the top of the page.

Google search ads competition is becoming more competitive and crowded, though. As a result, brands must ensure their ad spend is efficiently used to give their responsive search ads the best chance possible of reaching their intended audience.

What is the Google Ads Editor and what does it do?

Google Ads Editor is a free online tool that’s designed to help manage your Google Ads account. It ensures a PPC marketing team can manage all their ad copy, video ads, image ads, shopping ads, and much more, all in one, handy place.

The Google Ads Editor has useful features that make it easier to make bulk changes to ad groups – providing huge value for marketing agencies managing lots of ad campaigns at once.

Changes made to ad copy, or anything else, in the Google Ads online interface are updated live. The Google Ads Editor is a lot more efficient at updating several ad campaigns at once – speeding up your process.

What are the benefits of using the Google Ads Editor?

There are several benefits to using the Google Ads Editor, especially if you’re managing multiple Google PPC campaigns.

Learn how to speed up your Google ads PPC processes and manage your workload more efficiently with our list of benefits.

Handle everything in one place

One of the core benefits of the Google Ads Editor is the ability to manage everything related to your ad campaign performance in one place.

Easily expand and collapse various account components and oversee all ad groups with a simplicity that makes search engine marketing a breeze.

Who needs specialised mobile apps with free resources like the Google Ads Editor available?

Easy to use

Whether you’re creating new campaigns or managing existing ones, you’ll be amazed at how easy the Google Ads Editor makes it.

PPC advertising can be complicated at times, but the Google Ads Editor makes it as easy as possible for you to find what you’re looking for and create ad groups.

Bulk changes and uploads

If you’re managing multiple Google PPC campaigns at once, you’ll know how changing small things one by one can be time-consuming and repetitive.

Well, with the Google Ads Editor, you can select multiple elements and make bulk changes in just a few clicks – massively improving your efficiency.

On the live Google Ads account, you must edit individual bids but the Editor allows you to select ad groups and change bids at once.

Find and replace text

Find and replace is a hugely impressive feature for marketers in charge of multiple campaigns, too.

Easily find a certain phrase and change it to exactly what you need in bulk.

If you’re somebody who duplicates previous ads to create new campaigns, you can quickly change the keyword, URL and more with the Editor’s impressive find-and-replace feature.

Advanced search functionality

Google Ads Editor also offers users superb search functionality to make it easier to find exactly what you’re looking for.

The Editor’s search filters are intuitive and make it easy to search ads that contain the same keyword or unique phrase.

Speed and efficiency

Speed and efficiency are two major advantages of using the Google Ads Editor.

The bulk creation, editing and uploading features make it so much easier to run ad campaigns. If you’re in charge of several campaigns, the bulk features can save you an incredible amount of time, allowing you to focus on other tasks.

Work offline

Google’s online interface only allows you to manage your PPC ads while using an internet connection. The Google Ads Editor, though, allows you to manage your campaigns while offline – which means you can make changes from anywhere.

Once you’re connected to the internet again, your changes will go live.

Error detection

The final entry to our list of benefits of the Google Ads Editor is the useful error detection feature.

When you make changes to your Google Ads, it will highlight any errors. For example, it will notify you if you’ve entered an identical keyword in an ad group with the same match type.

This feature also ensures your ads aren’t published with errors. You cannot publish your PPC ads until the error has been cleared, ensuring accuracy – vital whether you’re working on in-house ads or for a client.

Looking for a Google Ads agency?

Google Ads is the perfect way of putting your business above the competition on search engine results pages, and getting your products or services in front of your target audience.

At Paramount Digital, we boast a team of experts who have handled the PPC advertising of many major brands, improving their standing on search engines, and creating greater conversions.

If you’re keen to scale up your business by increasing clicks and sales, don’t wait any longer. Contact us today and we can get started on your Google ad campaign.

Call 01744 747474 to speak to our team of Google Ads experts.