Google Shopping Agency
Shopping online for exactly what you’re after has never been so easy – but are your ads making the most of it?
Google is by and large the most popular search engine out there, and they want to keep it that way. To improve user experience, Google Shopping has become a more prominent ad type, allowing customers to search for and compare similar products online, ensuring the best deals are always just a few clicks away.
The ability to view prices, images, delivery times and reviews before even paying for your click has drastically improved the quality of traffic generated – making it a necessity for any online retailers’ marketing strategy.
With the use of both Google Ads and Google Merchant, online stores can now present their products to potential customers from the beginning of their search. Great for the customer, and great for you.
Google Shopping is the quickest way to get your website noticed among Googles search results, with unrivalled measurability.
Just like any other Google Ads, Google Shopping ads appear in SERPs. However, different to advertisements of the past, Google Shopping ads provide information such as price, product name and availability alongside an image of the item in question. These products can then be purchased directly from the search results of Google!
Research into this particular branch of PPC advertising has shown that Google Shopping ads are producing higher click-through rates (CTRs) and much higher returns on ad spend (ROAS) when compared to other PPC advertising methods.
With the help of our Google Shopping team, your Google Shopping campaign will result in:
• Higher quality leads – the more product information you include, the more engaged your customer will be. Combining relevant information, high quality product images and our expertise can drive customers to your site who are ready to buy.
• Develop online presence – Offering exactly what your customer is searching for straight from the off is the best way to get your name out there. Whether you’re a big company or a new starter, Google Shopping can help your brand grow quickly and effectively.
• Reach a wider audience – If you opt to employ a Google Shopping Campaign, it allows for your ads to be shown more than once for searches related to the product in question.
• Follow digital trends – As with all PPC channels, Google Shopping is changing fast. With our team’s expertise we ensure your Google Shopping campaigns are always following the latest trends.
Setting up Google Shopping can pose a variety of difficulties if you’ve never done it before, and usually entails a variety of obstacles. Whether it be getting your product into the correct XML format, or setting up the campaign itself, it is advised that you work with a PPC agency if implementing Google Shopping for your business. The Google Shopping experts at Paramount Digital are masters at researching and developing new ideas and adjusting campaigns to ensure that the ROI is maximised.
If you’re thinking about adding a Google Shopping campaign to your multi-channel E-commerce approach, don’t hesitate in speaking to our Google Shopping experts here at Paramount Digital. Our years of experience and portfolio of successful cases make us a leading Google Shopping agency, and we’d love to help!
Get your free in-depth consultation today and call 01744 881876.
I am yet to come across an organisation which is so true to their word. I went to Paramount Digital hoping to get help with my digital marketing issues and they have truly exceeded my expectation from the time I had my very first conversation with them. Thank you for guiding me through a process which was very alien to me and my team and thank you for being amazingly honest with your advise and finding me ways to save money. I could not praise this company enough for having such excellent work ethics, for truly caring about their customers needs and for the honest helpful advise. ABSOLUTELY OUTSTANDING in your field!
I have worked with Paramount Digital for 3 previous businesses that I have managed in London and still refer them to anyone who wants to improve their business through digital marketing.Dave and his team have built our clinics websites from scratch, giving a more luxurious and user friendly feel, they also deal with our SEOs on a monthly basis and we have seen a massive increase in new enquiries and traffic to the website. They also give great sound advice when we want to boost specific treatments. Highly recommend this company!
We were recommended by a few business people that Paramount Digital were the guys to go to for a full website and hosting service. David, Brad, Sam and Jenny to name a few have been so help and professional. They really know their stuff and we have been impressed. I would recommended this business without hesitation and have done already.
My clinic has been using Paramount Digital for years and from the first phone call they have been really impressive. The SEO results have been consistently strong and their customer service is excellent. Whenever I have a problem or question they have always responded immediately and have either resolved the issue or given me really good advice. They have always gone above and beyond what they are contracted to do. I would highly recommend their services to anyone looking to work with a professional outfit to positively impact their SEO.
I have been with Paramount Digital for over 18 months now, the team manage all aspects of our digital marketing – SEO, Google Shopping and Social Media Campaigns for my website Clarkes Golf, our online sales have increased by 90% as a result of the work completed, receiving regular reports providing transparency in the work completed clearly showing the improvements being made, I HIGHLY RECOMMEND Paramount Digital if you are looking to improve your online presence and increase sales (difficult to understand the negative review as the team have always gone above and beyond) A results driven, transparent Digital Marketing Agency.
Thanks at all the team at Paramount, especially Dave, Andrew, Alex and Sam who have helped us massively with our journey online.
Paramount Digital have been helping me with our SEO and PPC for the last 2 years. I am very familiar with both areas, but needed help to improve our performance, increase the number of new leads, and get a better ROI. I can honestly say that they do great work, are a fantastic team, and most importantly – they deliver what they say they will. If I’m still happy 2 years later, that says it all. They are always available to talk when needed, they go the extra mile, and they really care about doing a great job. I can’t recommend them enough. David Hunter, Andrew Gillespie, Sam Rourke, and the rest of the team have shown me why it’s so important to listen to the experts in this area. The results have been amazing, and I hope to enjoy working with them for many years to come. Jill Wright, General Manager of The Harley Street Smile Clinic.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
We have been working with Paramount Digital for almost 2 years, managing our SEO, PPC and more recently targeted Remarking and have seen a drastic improvement in online sales in such a short space of time.
We always find that the staff are easy to work with and are always on hand to discuss new avenues and ideas to optimise our website. We find it hard to believe the negative review as Dave and the team have gone above and beyond for us, and we would highly recommend Paramount Digital to anyone looking to increase their online sales.
Paramount were our 3rd SEO company having tried 2 before that were basically useless, took our money for 12 months and did more harm than good.
Paramount are the real deal, have improved rankings and increased site turnover.
I find staff to be helpful and professional. They do know what they are doing. And whilst it wasnt an overnight success, nothing is with SEO, we are now benefitting from the hard work they have put in for us.
We have had no experiences like some of the negative reviews here and wish everyone as Paramount every success in the future. For sure we will be along for the ride if the upward trends continue…
Excellent customer service and great results form our marketing campaign – would highly recommend Paramount Digital for your digital marketing strategy!
Great company to work with. They assisted our company with SEO and website optimisation. Would definitely recommend their services.
Excellent, proven results from professional, friendly staff. Recommended.
Why Work With A Google Shopping Agency
Working with a Google Shopping Agency that knows their stuff is instrumental in running a successful campaign.
Google Shopping is a lucrative channel for any eCommerce business, but it is also the most volatile and fast pace. By working with Paramount Digital we ensure that not only is your account up to date with best practices today but with our team being so close to the digital curve our experience is constantly evolving – future proofing campaigns!
Product Feeds? What's the best format to have my products in?
Google Shopping feeds can be formatted in several ways depending on your platform. XML feeds are typically the recommended format as a direct link can be made between your site and Google Merchant Centre ensuring that prices changes, new products and removed products are communicated upon each automated fetch.
Other accepted formats are CSV product files, as well as API links direct from platforms such as Shopify. Our expert Google Shopping team knows the ins and outs of product feeds and is happy to assist in the setup and maintenance of feeds as part of our ongoing tasks.
Can I use the same product feed for Google Shopping as Facebook Ads?
In short, Yes!
Running one feed to multiple platforms is entirely possible. However, our team would recommend separate feeds for each platform to allow for bespoke feed optimisation per platform.
If you are looking for any help with feed optimisation for either Google Shopping or Facebook – reach out to our team on 01744 747474
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