Google Shopping Agency
Shopping online for exactly what you’re after has never been so easy – but are your ads making the most of it?
Google Shopping Services
Google is by and large the most popular search engine out there, and they want to keep it that way. To improve user experience, Google Shopping has become a more prominent ad type, allowing customers to search for and compare similar products online, ensuring the best deals are always just a few clicks away.
The ability to view prices, images, delivery times and reviews before even paying for your click has drastically improved the quality of traffic generated – making it a necessity for any online retailers’ marketing strategy.
With the use of both Google Ads and Google Merchant, online stores can now present their products to potential customers from the beginning of their search. Great for the customer, and great for you.
What is Google Shopping?
Google Shopping is the quickest way to get your website noticed among Googles search results, with unrivalled measurability.
Just like any other Google Ads, Google Shopping ads appear in SERPs. However, different to advertisements of the past, Google Shopping ads provide information such as price, product name and availability alongside an image of the item in question. These products can then be purchased directly from the search results of Google!
Research into this particular branch of PPC advertising has shown that Google Shopping ads are producing higher click-through rates (CTRs) and much higher returns on ad spend (ROAS) when compared to other PPC advertising methods.
With the help of our Google Shopping team, your Google Shopping campaign will result in:
• Higher quality leads – the more product information you include, the more engaged your customer will be. Combining relevant information, high quality product images and our expertise can drive customers to your site who are ready to buy.
• Develop online presence – Offering exactly what your customer is searching for straight from the off is the best way to get your name out there. Whether you’re a big company or a new starter, Google Shopping can help your brand grow quickly and effectively.
• Reach a wider audience – If you opt to employ a Google Shopping Campaign, it allows for your ads to be shown more than once for searches related to the product in question.
• Follow digital trends – As with all PPC channels, Google Shopping is changing fast. With our team’s expertise we ensure your Google Shopping campaigns are always following the latest trends.
Talk To A Google Shopping Expert
The Paramount approach to Google Shopping
Setting up Google Shopping can pose a variety of difficulties if you’ve never done it before, and usually entails a variety of obstacles. Whether it be getting your product into the correct XML format, or setting up the campaign itself, it is advised that you work with a PPC agency if implementing Google Shopping for your business. The Google Shopping experts at Paramount Digital are masters at researching and developing new ideas and adjusting campaigns to ensure that the ROI is maximised.
If you’re thinking about adding a Google Shopping campaign to your multi-channel E-commerce approach, don’t hesitate in speaking to our Google Shopping experts here at Paramount Digital. Our years of experience and portfolio of successful cases make us a leading Google Shopping agency, and we’d love to help!
Get your free in-depth consultation today and call 01744 881876.
Customer Reviews
FAQs
Why Work With A Google Shopping Agency
Working with a Google Shopping Agency that knows their stuff is instrumental in running a successful campaign.
Google Shopping is a lucrative channel for any eCommerce business, but it is also the most volatile and fast pace. By working with Paramount Digital we ensure that not only is your account up to date with best practices today but with our team being so close to the digital curve our experience is constantly evolving – future proofing campaigns!
Product Feeds? What's the best format to have my products in?
Google Shopping feeds can be formatted in several ways depending on your platform. XML feeds are typically the recommended format as a direct link can be made between your site and Google Merchant Centre ensuring that prices changes, new products and removed products are communicated upon each automated fetch.
Other accepted formats are CSV product files, as well as API links direct from platforms such as Shopify. Our expert Google Shopping team knows the ins and outs of product feeds and is happy to assist in the setup and maintenance of feeds as part of our ongoing tasks.
Can I use the same product feed for Google Shopping as Facebook Ads?
In short, Yes!
Running one feed to multiple platforms is entirely possible. However, our team would recommend separate feeds for each platform to allow for bespoke feed optimisation per platform.
If you are looking for any help with feed optimisation for either Google Shopping or Facebook – reach out to our team on 01744 747474
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