TikTok Ads Agency
Expand your reach on one of the newest social media platforms.
Platforms we utilise
What are TikTok ads?
By promoting content (usually full-screen videos or standard TikTok ad specs) to targeted audiences, in support of brand and product visibility, TikTok video ads can send the user directly to a landing page, website, or TikTok profile when clicked.
Aside from the clickable link, these in-feed ads show up just like any other TikTok video, blending them seamlessly into someone’s ‘for you’ page (FYP).
Like the majority of social media sites, you can target specific demographics with TikTok advertising and ad placements – such as age, gender, language, and location. But you can also use advanced targeting to target specific interests and retarget previous behaviours.
TikTok ad campaigns help promote brand awareness (with the potential of reaching 884.9 million people over the age of 18) – driving traffic to your specified landing page and helping to generate conversions and boost exposure.
With a sense of ‘anything goes’, TikTok ads can be as creative as you want them to be – with fun and unique ideas generally being the most successful.
To advertise on TikTok, get in touch with us today.
Types of TikTok ads
Here’s a breakdown of some of the TikTok ads available:
1. In-Feed ads: are native ads that appear in a “For You” feed. They blend seamlessly with organic content and typically include a CTA button that directs to a landing page, app download, or other desired action.
2. TopView ads: are premium ads that appear when users first open the TikTok app. They occupy the entire screen for a few seconds before users can scroll to the next content, offering high visibility and capturing attention immediately.
3. Spark ads: allow brands to boost existing organic content or user-generated content as an ad. It is a way to promote content that’s already gaining traction, making it more authentic and less disruptive to the user experience.
4. Collection ads: allow brands to showcase a collection of products that users can browse and purchase directly within the TikTok app. These ads are ideal for e-commerce businesses looking to drive sales.
5. Dynamic showcase ads (DSA): automatically promote relevant products to users based on their interests and behaviour. They dynamically generate personalised product ads, making them highly effective for retargeting.
Paramount Digital’s Approach to TikTok Advertising
As a TikTok marketing agency, we work collaboratively with the client, proposing ideas for creative content and ad campaigns. We then promote the content as an in-feed ad to drive the user towards the brand and what they have to offer – this can be in the form of a sign-up, purchase, enquiry, or website visit.
In terms of creating content, we usually ask the client for the material or video template. We find this is more organic because they know the brand inside out!
While you can do slideshows using images, videos are more beneficial when it comes to TikTok ad formats, as they tend to be more likely to catch the user’s attention.
Based on your ad limit and budget, we’ll recommend the most suitable TikTok videos to make to reach your target audience effectively.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
Benefits of TikTok Ads
Build brand awareness
TikTok ads can help send traffic to your specified landing page, which can contribute to driving conversions. The more unique and captivating the ad, the higher your chances of gaining valuable results.
Promote specific products
Short-form video content is known for being the most engaging form of media across social platforms, and TikTok users love to see genuine product reviews and recommendations. Using a TikTok ad campaign, you can showcase your products or services with an increased chance of converting.
Go viral
When TikTok hit the market, the platform gained popularity faster than any other social media platform to date. With the rise of online influencer culture, the #TikTokMadeMeBuyIt trend supports how effective marketing on TikTok can be!
Choose Paramount Digital as your TikTok ads agency
Want to start advertising on TikTok, but aren’t sure where to start?
As a TikTok ads agency, we have the team, the tools, and the insight to build a suitable campaign and get the results you want.
Contact us today for a no-obligation quote!
Frequently asked questions
How effective are TikTok ads?
According to TikTok, 83% of users find the app’s advertisements entertaining, meaning they are more likely to convert (in the form of a follow, a site visit, or a purchase).
The same research found that 1 in 4 users worldwide have bought or looked into a product after seeing it on the app. Such a high level of interaction demonstrates the impact TikTok paid ads can have on consumer behaviour.
To learn more about this unique platform and how to gain high engagement and conversions with a different TikTok ad format, give us a call on 01744 747 474 for a free no-obligation quote.
What types of businesses benefit from TikTok ads?
Before considering using a TikTok ads manager account, it’s important to identify your primary target audience and advertising objective for the ad group in question.
While it is a proven method for valuable and effective advertising, the average age range of TikTok users is between 18 and 34 years of age.
If those you are trying to reach exceed this age range, we recommend running Facebook and/or Instagram ads to further improve conversions.
With the TikTok shop feature becoming an increasingly popular way to buy products, TikTok paid ads are the perfect option for e-commerce businesses.
However, TikTok ads work best for those with visual appeal – like fashion brands, restaurants, fitness, travel, and entertainment – which often have an advantage, as they’re easily able to create unique and authentic content for their audience.
How much do TikTok ads cost?
TikTok ads require a minimum spend of £20 per day, so they are expensive compared to other social media platforms – but with TikTok being such a new and rapidly growing platform, they can afford to charge a premium rate to compete with competitors.
However, with any upcoming brand looking to target the younger demographic, we recommend testing TikTok paid ads due to the popularity of the platform and high engagement rate.
With engaging and quality content and opportunities for conversions, TikTok ads are a cost-effective method.
Contact us today to learn more about the TikTok advertising cost and how your ad spend can affect your brand’s presence.
Our Social Media Marketing team
Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.
Matthew Gaskin
Head of Paid Social
Lauren Baines
Paid Media Executive
Connor Moorcroft
Paid Media Executive
Alysha Rathbone
Paid Media Executive
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We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.
