TikTok Ads Agency
Grow your brand and maximise your ROAS with data driven TikTok advertising
Making brands famous on one of the most effective advertising platforms
Should your brand advertise on TikTok?
Our TikTok marketing services help you make the most of TikTok’s social media platform, growing brand visibility and awareness and, more importantly, boosting sales.
Expose your brand to more customers with TikTok ads
It’s an engaged pool of customers browsing on one of the most cost effective advertising platforms.
CPMs are much cheaper on TikTok compared to other social media platforms, meaning you can achieve better returns for lower spend.
TikTok also allows you to create stronger loyalty with customers by creating engaging content they enjoy, and keeping your brand front of mind.
Creating TikTok campaigns designed for conversions
Like any advertising, TikTok ads are only worth it if you get a return on your investment. That’s why we don’t just focus on the latest dance trends when creating content. We identify your ideal customer, match your USPs to their needs and use data and targeting to get your products seen by customers ready to engage.
Strategy
We’ll identify your customers and use data and research to develop creative campaigns with a commercial edge.
Content testing
We consistently A/B test your content. This guides what content types and messages drive the results so we can focus on those.
Optimised ad spend
Using data driven insights we’ll adapt your campaigns to reduce your CPA and deliver a better return on your ad spend.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
What type of TikTok advertising can we help with?
In-feed ads
Native ads that appear in a “For You” feed.
TopView ads
Premium ads that appear when users first open TikTok.
Spark ads
Boost organic or UGC content to take advantage of trending topics.
Collection ads
Showcase product collections and allow customers to browse and buy directly in the TikTok app.
Dynamic Showcase ads
Target promotions to users based on their interests and behaviours.
Our approach to TikTok advertising
We’re a TikTok marketing agency that works collaboratively with clients, becoming an extension of your team so we understand the nuances of your business, products, and services, so we can deliver the best results.
Contact us today for a no-obligation quote!
Frequently asked questions
How effective are TikTok ads?
According to TikTok, 83% of users find the app’s advertisements entertaining, meaning they are more likely to convert (in the form of a follow, a site visit, or a purchase).
The same research found that 1 in 4 users worldwide have bought or looked into a product after seeing it on the app. Such a high level of interaction demonstrates the impact TikTok paid ads can have on consumer behaviour.
To learn more about this unique platform and how to gain high engagement and conversions with a different TikTok ad format, give us a call on 01744 747 474 for a free no-obligation quote.
What types of businesses benefit from TikTok ads?
Before considering using a TikTok ads manager account, it’s important to identify your primary target audience and advertising objective for the ad group in question.
While it is a proven method for valuable and effective advertising, the average age range of TikTok users is between 18 and 34 years of age.
If those you are trying to reach exceed this age range, we recommend running Facebook and/or Instagram ads to further improve conversions.
With the TikTok shop feature becoming an increasingly popular way to buy products, TikTok paid ads are the perfect option for e-commerce businesses.
However, TikTok ads work best for those with visual appeal – like fashion brands, restaurants, fitness, travel, and entertainment – which often have an advantage, as they’re easily able to create unique and authentic content for their audience.
How much do TikTok ads cost?
TikTok ads require a minimum spend of £20 per day, so they are expensive compared to other social media platforms – but with TikTok being such a new and rapidly growing platform, they can afford to charge a premium rate to compete with competitors.
However, with any upcoming brand looking to target the younger demographic, we recommend testing TikTok paid ads due to the popularity of the platform and high engagement rate.
With engaging and quality content and opportunities for conversions, TikTok ads are a cost-effective method.
Contact us today to learn more about the TikTok advertising cost and how your ad spend can affect your brand’s presence.
Our Social Media Marketing team
Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.
Matthew Gaskin
Head of Paid Social
Lauren Baines
Paid Media Executive
Connor Moorcroft
Paid Media Executive
Alysha Rathbone
Paid Media Executive
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Want a free TikTok ads audit?
If you’ve tried TikTok advertising and haven’t seen the results you were hoping for, give us a call and we’ll run through your account and see where we can add value and make improvements.
