Email Marketing Agency
Nurture new leads and keep customers engaged with our email marketing services
Tools we use to deliver email marketing campaigns
Nurture customers. Engage cold leads.
Our email marketing agency delivers effective campaigns for ecommerce and B2B brands. We help you beat the spam filter to make emails a successful part of your digital marketing strategy.
Email marketing for conversions, not clicks
If you’ve been looking for an email marketing agency you’ve probably read about metrics like open rates and click rates. These are important. But they’re not the end game. At least not for us.
Our email marketing strategies are all designed around nurturing contacts down the sales funnel to become new or repeat customers. We’ll create automated but personalised email sequences that drip engaging, educational content to your list to keep them primed. Then we’ll deliver targeted offers that turn attention into profits.
See Our Reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
Email marketing platforms
As one of the leading email marketing agencies around, we have experience using a variety of email marketing platforms, including:
– Mailchimp – Suitable for a range of business types
– Klaviyo – Most suitable for e-commerce websites
– Hubspot – For those utilising Hubspot as a CRM
Whilst these are the most common, if you have a different solution for your company’s email marketing efforts, let us know! We’ve worked with everything from Dotdigital to Constant Content, AWeber, and more.
So, if you’re keen for Paramount Digital to conduct your digital marketing strategy via email marketing, get in touch.
What are the benefits of email marketing?
Automation
Email marketing automation can be hugely beneficial to your company. It offers:
– Speed and efficiency
– Sustained relationships with customers
– Improved segmentation, allowing you to monitor engagement and conversion rates
As your email marketing company, we can set up email marketing automation to include welcome messages for both customers and potential customers, review emails, forgotten baskets, and bespoke discounts for birthdays or a set of conditions (i.e. membership status).
Engaging with customers
Email campaigns provide a direct line of communication with your existing customers. Regular email communication allows you to send personalised messages tailored to individuals based on their behaviour, preferences, or demographics, so you can build stronger relationships to boost engagement and re-engage customers who haven’t purchased from you in a while.
Saving time and money
As there’s no need for click spend, email marketing campaigns save you valuable money that can be used elsewhere in other marketing strategies, so you can focus your time on improving the customer lifetime value (LTV) through upsells and increased brand loyalty.
Omnichannel strategy
Leverage your other channels to squeeze more out of your standard digital marketing services like SEO, PPC, or Paid Social.
Reach and engagement
Instantly reach your target audience, offering an efficient and cost-effective means of regular communication to engage with compelling and personalised content, enforcing loyalty and trust through targeted segmentation.
Drives conversions and sales
Our email marketing services aim to drive conversions and sales through a compelling call to action (CTA), promoting new products, discounts, and exclusive deals, ultimately leading to higher conversion rates and revenue for businesses.
Data-driven insights and analytics
Track and analyse email campaign performance, providing valuable data like open rates, click-through rates (CTR), conversion rates and more, enabling businesses to make data-driven decisions and optimise campaigns for improved effectiveness.
How our email marketing works
We’ll segment your list into smaller lists of targeted audiences. This makes sure we can target the right people with the right campaigns to increase the chances of conversions.
Email content strategy
A content strategy is essential for email marketing. Based on your list segments we’ll come up with a strategy for a series of automated emails and sales based emails that engage your audience and deliver personalised offers. Our email copywriters will then do their thing.
We’ll co-ordinate with social and PPC teams so all channels are singing from the same sheet.
Nurture sequences
We’ll build your workflows and handle all the technical aspects of your automated campaigns.
We can create sequences like:
Abandoned carts – Abandoned browse – Welcome series – Sun setting flows – Bundle purchasing – Increased AOV tactics
Delivery and analysis
We’ll set your email campaigns live and then monitor open rates, click rates and landing page conversions to guide us on what’s working well and what improvements we can make to improve sales further.
Using advanced UTM tracking we’ll analyse under journeys to see where customers could be dropping out of campaigns. And we can tell you to the penny what return you’re making from emails, whether that’s revenue or order volume.
Contact Paramount Digital today
Do you want to start your email marketing campaign with one of the best email marketing agencies in the UK? Or do you simply want to learn more about what a successful email marketing strategy can do for your business?
Contact Paramount Digital today!
You can call us on 01744 747 474 or send an email to marketing@paramountdigital.co.uk and we’ll get back to you as soon as possible with more information.
Frequently Asked Questions
Why is email marketing important?
Email marketing is important because it provides a direct and personalised way to reach and engage with your target audience. It allows businesses to nurture relationships with customers, drive website traffic, promote products, and increase sales.
It is also a cost-effective marketing channel that provides measurable results and allows for segmentation and targeting based on customer preferences. Set up your very own email marketing campaign with Paramount Digital. Get in touch today!
How does email marketing work?
Email marketing typically involves creating a subscriber list by collecting email addresses from interested individuals or customers. Marketers then use email marketing software, or platforms like Mailchimp, to design and send targeted email campaigns to the subscribers. These email campaigns can include newsletters, product updates, or special offers.
Personalised content can also be created based on buying behaviour, location, age, and other criteria. The email campaign and its key performance indicators (KPIs) should be regularly monitored to understand the effectiveness of your campaign, so you can make necessary adjustments for the best possible results. To learn more about email marketing and what it can do for your business, call us now on 01744 747 474.
What are the best practices for successful email marketing?
As a full-service email marketing agency, we have plenty of experience in the industry and have learned the key practices for successful email marketing. They include:
-Building a quality subscriber list of individuals who have opted to receive your emails
-Creating compelling and engaging content that resonates with your audience
-Personalising emails based on customer data and preferences
-Optimising email design for readability and mobile devices
-Including clear and attractive calls to action
-Testing and analysing email performance to improve future campaigns
-Complying with email marketing regulations and obtaining proper consent
Email marketing is a team effort here at Paramount Digital – our content team, graphic designers, and PPC experts get together to create a bespoke email marketing campaign just for you, in your brand tone of voice, targeted to your audience.
Learn how to boost customer relationships, improve the quality of your conversions, and generate a strong ROI with Paramount Digital by getting in touch today.
How can I measure the success of my email marketing campaigns?
Most email marketing agencies typically measure the success of email marketing campaigns by tracking various metrics. These include:
-Open rate: The percentage of recipients who open your email
-Click-through rate (CTR): The percentage of recipients who click on a link within your email
-Conversion rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form
-Bounce rate: The percentage of emails that were not delivered successfully
-Unsubscribe rate: The percentage of recipients who opt-out or unsubscribe from your email list
Analysing these metrics over time allows you to gauge the effectiveness of your email campaigns, identify areas for improvement, and make data-driven decisions to optimise your email marketing strategy.
Email marketing remains an incredibly resourceful tool to engage customers.
The email marketing experts here at Paramount Digital have the tools and expertise to monitor your campaigns and adjust them accordingly based on what you want to achieve. Enquire today about our email marketing services and one of our team will get back to you as soon as possible to arrange a meeting and discuss your business goals further.
What are you waiting for? Come and work with one of the top email marketing companies in the UK.
Meet our email marketing team
Keigan Farmer
Email Marketing Campaign Manager
Rachel Smith
Email Marketing Content Writer
James Sullivan
Email Marketing Content Writer
Oliver Thurston
Email Marketing Graphic Designer
Discover Industry Insight And Trends
Digital Marketing is an ever evolving industry. If you want to keep ahead of the curve, take a look at our latest blog posts.
News Blogs
View All Posts
Want to talk about your email marketing strategy?
We love to talk about email marketing. If you’re interested in talking to us, let’s grab a coffee and find out what you’re hoping to achieve with email marketing and how we can help.
