What is Keyword Research?

Digital Marketing

Keyword research Definition

Keyword research is a component of content marketing and on-page SEO that we see at Paramount Digital as being vitally important in understanding the SEO for your local businesses and its potential customers. Keyword research is one of the initial SEO processes we carry out- its purpose to discover what consumers are entering into search engines. This allows us to tailor the content of your website for these particular keywords and phrases- ensuring you appear higher than your competitors for their searches.

why is keyword research important?

Keyword Research is the foundation of content marketing and is the strongest way to gauge what your customers are looking for. Keyword research is needed to optimise your content for potential customers so that they are more likely to visit your website and therefore convert on your local E-Commerce website.

Not only does keyword research assist you in tailoring your content marketing to suit your customers’ searches, but also allows you to understand the market that your local business operates in. Paramount Digital’s keyword research allows us to identify the volume certain phrases are being searched, as well as how competitive the market is for particular key phrases. in turn, we can adapt content and target certain words and phrases in different periods ensuring your Local SEO is better than your competition.

the aim of every E-commerce business is to gain more conversions and to do so, the more people seeing your product the better. there are varying SEO methods that increase the number of visitors to your website including PPC, content marketing, and social media marketing. All of these avenues begin with keyword research, supporting its necessity if looking to make more sales for your online E-commerce business.

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