Not sure how your site performs on Google? We understand, it’s tricky.
Google continuously changes the way it evaluates websites and, unless your work in the industry, SEO (Search Engine Optimisation) can be difficult. But it is something you should know. In fact, understanding how Google sees your website – and knowing which pages work well and which don’t – can often be the key to an effective SEO content strategy.
Unless you’re keeping track of your campaign performance: which blogs are performing well, where your website traffic is coming from, which channels are driving referral traffic, and which emails are getting the best click-through rates, you’ll never be able to improve your content and ROI (Return On Investment).
Thankfully, there are several SEO tools available online to help. Here, our SEO experts recommend some of the ones they use on a day-to-day basis – to help analyse websites like a ‘Googlebot’.
Free SEO tools for tracking website performance
It makes sense. The best way to find out how Google sees your site, is to ask Google.
In our opinion, Google Search Console should be your first port of call. Here you’ll find a myriad of novice-friendly SEO tools, all of which provide valuable information about the performance of your site. You can view search traffic, rankings, fix any issues, and control indexing. And, as the data is coming directly from Google, you know it’s legitimate.
If the console does identify any issues whilst crawling your website, you will receive notifications as they are discovered – allowing you to take action quickly and make any necessary changes.
Another essential SEO tool that you should never be without. Google Analytics can offer detailed insight into almost every aspect of your SEO strategy – including how much traffic your website is getting, where that traffic comes from, and how people are engaging with your content.
It reports on a wide range of metrics, including the number of sessions, unique visitors, demographics, device usage and much more. You can also set up goal completions, which will record when viewers take particular actions on your site (such as clicking a ‘call now’ button).
Using this data, you can work out how well your website is performing, where improvements are needed, and whether your audience is taking the actions you want them to.
Data Studio is a further free SEO tool supplied by Google. Essentially, it allows you to access data from a variety of sources – including Google Analytics and Google Search Console – and produce interactive dashboards and visual reports of your website’s performance.
Regarded as one of the best free reporting tools currently available, it’s incredibly easy to use. And it’s the perfect way to present your marketing efforts and share them with others.
Ubersuggest is an online SEO tool developed by Neil Patel – a world-renowned digital marketing expert and successful entrepreneur.
Its main purpose is to suggest keywords that are relevant to your website, along with information about their search volume, competition level and seasonal trends. Therefore, it’s a great way to identify short-tail and long-tail keywords and determine whether they’re worth targeting.
What’s more, the tool can provide insight into strategies that are working for others in your market – and, as such, offers an easy way to improve and gain an edge on your competitors.
This is an SEO browser add-on, that can be easily installed with either Chrome or Firefox. Data is aggregated from various SEO tools (e.g. Analytics, Search Console etc.), allowing you to identify the best keywords for your website, whilst saving you a lot of time and effort.
A free version is available, which provides you with ‘related keywords’ and ‘keywords that people also search for’. But you can purchase credits on a pay as you go basis too – allowing you to see monthly search volumes, cost per click and competition data as well.
For anyone using WordPress, Yoast SEO is a highly useful plugin. Its popularity speaks for itself, with over 5 million active installations and more than 200 million downloads to date.
A premium plugin is available, which costs £89 for one site. However, we typically just use the free version. This tracks how well each page is optimised, indicating where improvements can be made to your content and making SEO an effortless task – even for absolute beginners.
Another easy way to monitor your website’s performance is by using the CMS itself.
If an e-commerce plugin – such as WooCommerce – has been installed, a ‘sales data’ report will be generated. This is displayed on the main dashboard of the CMS and includes information about gross sales, net sales, orders placed, best-selling products, refunds and more.
At a quick glance, you can see and track your overall revenue performance – both per day and over the last week, month, and year.
Paid SEO tools for tracking website performance
1. Ahrefs – starts from $99 a month
According to Ahrefs, you don’t need to be an SEO-pro to rank higher and get more traffic. Their all-in-one SEO toolset will do all the hard work for you. It allows you to optimise your site, analyse your competitors, study what your customers are searching for and track your progress.
Ahrefs is the second largest website crawler after Google. Which means, it’s both an accurate and powerful tool. Yet it’s still very easy to use and is a fantastic way to track your website’s performance and identify areas for improvement.
2. SEM Rush – starts from $99.95 a month
SEM Rush is another comprehensive SEO tool, that allows you to see the performance of both your domain as a whole and its specific pages.
Simply pop in a URL and a detailed dashboard of information appears, including the URL’s organic search traffic, which keywords it ranks for, the monthly search volume of those keywords and more.
The tool also allows you to run an in-depth analysis, that compares your page performance to that of your main competitors.
Ahrefs and Semrush are both market-leading tools. If you’re trying to decide between them, here’s a guide to the differences between them: Ahrefs vs Semrush
3. DeepCrawl – starts from $89 a month
This is one of the best SEO tools for diagnosing and fixing technical performance issues.
DeepCrawl is a cloud-based web crawler, that you can control yourself. It can be used to crawl your website, staging site, analytics data, backlinks, sitemaps and URL lists, helping you to identify and monitor technical issues – and, ultimately, boost your SEO performance.
The starting price is $89 a month, and this allows you to crawl 100,000 URLs and five projects.
4. Linkody – starts from €90 a month
The primary purpose of Linkody is to track link building campaigns. And we believe it’s one of the best SEO tools currently available, to help get a good overview of your site’s backlinks and understand your off-page SEO performance.
From the easy-to-use interface, you can discover, track, analyse and disavow links. Links will be checked 24/7 and, if anything changes, the tool will let you know (so that you can take immediate action). It even allows you to spy on competitor backlinks. Another must-have for your SEO toolkit.
5. Rank Ranger – starts from $69 a month
Last, but by no means least, is Rank Ranger.
This is a custom SEO software, that can be designed and tailored to meet your specific needs. However, its mainly used to track daily, weekly, monthly and quarterly ranking positions.
A basic subscription costs $69 a month, which allows you to monitor 10 websites and up to 350 words – and this cost increases the more websites you wish to track. But to see exactly where you rank for your target keywords and monitor fluctuations, it’s well worth the money.
Contact our SEO experts for assistance
If you wish to track how well your website is performing on Google, the SEO tools outlined above are a great place to start. In fact, these are the tools we use – here at Paramount Digital – to analyse our clients’ websites, plan their perfect SEO content strategy and (ultimately) improve their rankings.
So, why not download a few and have a go? They’re all really quick and easy to use. But remember, if you’re short on time – or finding it difficult to understand the technical SEO data – we’re always here to help. Not only do we have extensive experience of these online SEO tools, we keep up-to-date with the latest optimisation techniques and can ensure your site reaches its peak performance.