How is 2025 looking for digital PR?

Digital PR is an important practice for businesses to find success online in the modern age. Running a successful digital PR campaign can produce fantastic results to propel a business to new heights and record profits.

But, what is digital PR and how can your digital PR efforts impact your company in 2025?

As one of the best digital PR agencies in the UK, take our expert advice on how to enhance your digital PR campaigns in 2025.

What is digital PR?

Digital PR is a marketing practice designed to raise brand visibility and increase credibility with a target audience. While search engine optimisation (SEO) is all about ranking higher on search engines, a digital PR campaign is used to put your brand in front of as many people as possible.

Digital PR, like traditional PR, utilises a range of communication techniques to improve brand awareness. While traditional public relations will use radio, television, and print to improve visibility, digital PR campaigns use digital methods to improve online reputation, such as social media platforms, podcasts, and YouTube.

A typical digital PR campaign will use some or all of the following marketing methods:

• Press releases
• Online sponsorships on videos, podcasts, and social media platforms
• Publicity stunts
• Influencer marketing
• Outreach to online media outlets

Digital PR best practices 2025

Whatever industry you specialise in, you must use a variety of digital marketing strategies to ensure you keep up with the competition in the modern age.

Whether it’s link building to gain high-quality links back to your website, SEO efforts to improve organic traffic, or digital PR strategies to increase your online media coverage, you simply must make use of the wealth of digital opportunities available to you.

In terms of digital PR, here are the best tips to excel in 2025.

Define your goals and understand your audience

Before kick-starting any digital PR campaign, you must first outline your objectives and the type of audience you’ll be hoping to reach.

Before considering which channels you’ll use to increase brand recognition, you must decide exactly what you want from your campaign.

Once you know what you want to achieve, tailor your campaign to reach your target audience and resonate with them. How old are they? What type of interests do they have? Which social media platform are they more likely to interact with?

Monitor online channels

There are a range of monitoring tools you can use to track industry trends and competitor performance. With these, you can adequately prepare your campaign.

If you’re unsure of which tools are available to you, a digital PR agency like Paramount Digital will have access.

Build relationships with media outlets and online creators

To run an effective digital PR campaign, building relationships with media outlets, journalists, and social media influencers is essential. Why? Because they are the link between you and your audience!

Reach out to journalists to speak to them about your campaign and the types of things they’d be happy writing about or publishing. Do the same with influencers. Find out how many links they’d be happy to share and how much they will cost.

By speaking to other parties, you build relationships that can grow over time.

Tell a story

It’s important to remember that, whatever your campaign involves, you should tell a captivating story that resonates with your target audience.

Tell your story in an authentic way that people can relate to – you’ll find it will have more impact on your audience.

Create varied content

While a digital PR campaign can be done on a small budget with just a press release sent to media outlets, you should aim for some variety.

The best campaigns involve a range of content types, like videos, blogs, social media posts, news articles, and even podcasts. The online world is open to everybody so utilise as much of it as you can.

Track everything

Once everything is live, you must track performance.

How many impressions are your posts getting? How many followers have you gained? How many backlinks do you have and how are they performing?

Track everything to understand what has worked.

Improve and go again

Once you have collected all of your data, you can start to analyse performance and figure out what worked and what didn’t.

From there, you can improve your next campaign and constantly tweak things to ensure consistent, long-term success.

What are the benefits of digital PR?

There are many benefits to digital PR, which is why so many businesses create digital PR strategies to improve their online reputation. 

Whether it’s just to get word of mouth spreading about your brand to increase views on specific content or to enhance your follower count – a digital PR campaign can offer plenty of benefits.

They include:

• A boost to website traffic – An increase in brand mentions and visibility can lead to a growth in organic traffic, whether directly from social media or from media outlets linking back to your website.
• Generate backlinks – A press release sent out to media outlets can improve media relations and produce high-quality backlinks to your website.
• Increase of sales and leads – More brand mentions, visibility, and clicks on your website should, ultimately, lead to an increase in conversions. If you’re finding an increase in traffic but are struggling to make conversions, consider our conversion rate optimisation services.
• Improvement to your brand image – The goal of a digital PR campaign is to improve your brand image. A successful campaign will do just that, putting you in front of more eyes who may be interested in your goods and services.
• Improvement to SEO and performance on search engine results pages – An increase in high-quality links back to your website will positively impact your SEO strategy, which should improve your search rankings.
• Cost-effective – Digital PR doesn’t need to be expensive; a simple press release or collaboration with a popular influencer can reach your target audience.

Let Paramount Digital run your digital PR strategy

So, are you interested in improving your online reputation? Well, at Paramount Digital, we can help. We boast a team of digital PR experts who have had exceptional success helping companies in a wide range of industries.

Digital PR is more than just earning media coverage. Combining the best parts of traditional PR and media relations with content marketing and SEO strategy, our digital PR specialists can produce campaigns that help brands dominate search rankings to raise awareness with potential customers.

We believe our digital PR services are second to none, making us a leading digital PR agency.

If you’d like to work with Paramount Digital’s team of digital PR experts, contact us today. You can do this by calling 01744 747474 or by sending an email to marketing@paramountdigital.co.uk.