11 Free Tools to Help With Writing a Blog Post

Creating unique content for a blog post that’s relevant and engaging is sometimes easier said than done. But did you know that there are many free tools out there you can use to help make blog writing easier? In this post we’ll outline 11 of our favourite free tools – looking briefly at what they are and

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Creating unique content for a blog post that’s relevant and engaging is sometimes easier said than done. But did you know that there are many free tools out there you can use to help make blog writing easier?

In this post we’ll outline 11 of our favourite free tools – looking briefly at what they are and how they can help to inspire your blogs.

Let’s get started…

1. Competitor research

Writing a blog is not only a great way to educate readers but can also help to improve your organic rankings – in turn, generating more traffic to your website.

The best place to start when writing a blog is to take time researching what your competitors are doing, what topics are hot and what your target audience is searching for.

2. Google Analytics

The most useful tool for tracking the progress of your website – providing you with high-quality and detailed information, such as site visitors, traffic and content overview. Google Analytics tracks your most popular posts, landing pages and top exit pages.

Using the data recorded in Google Analytics, you can target your writing to help boost rankings.

3. Google Search Console

Google Search Console can be a huge help in improving your organic rankings – and the best part is, it’s free! It helps you to understand your site’s performance and submit new content to be crawled and indexed.

If you’re unsure which avenue to go down with your blog, you can compare the data on Google Search Console with other analytical data to help uncover opportunities.

4. KW Finder

KW Finder is a free keyword tool that can find long-tail keywords with low SEO difficulty – helping you to rank higher on search engines, such as Google. It can also identify seasonal keywords and popular topics that can help to boost traffic.

If you don’t know what keywords to target in your blog, use KW Finder to find out what works best for your competitors.

5. Answer the Public

What do your customers really want to know? Discover the questions and queries being asked by your target audience with Answer the Public.

As a search insight tool used by marketing teams – including creative, content, PR and SEO – Answer the Public can help you target the questions your consumers have in your blog, keeping your content relevant.

6. Buzzsumo

Buzzsumo is a powerful online research and monitoring tool – used by hundreds of marketers to find out what content is popular. It identifies which content is shared the most across various social media channels and enables you to keep pace with your competitors.

So, if you’re tasked to write a blog, use Buzzsumo to help find the content that is performing the best and work from here to develop an appropriate focus for your target audience.

7. Google Docs

Google Docs can help to bring your documents to life using a host of smart editing and styling tools. It enables you to create and edit documents online – for free – and access documents from your phone, tablet or desktop, even if there’s no internet connection.

When writing an article, Google Docs is an excellent choice and will allow others to proof your work – checking for typos and grammatical errors, before it’s published.

8. Word counter

There is no right or wrong answer for how long a blog should be – as long as it serves its intended purpose. If you’ve tasked yourself with a 500-750 word blog, a word counter tool will come in very handy and allow you to quickly see when you’ve hit your goal. Whether you pay for Microsoft Word or use Google Docs for free, both incorporate a word counter and will show exactly how many words you have.

9. Grammarly

A digital writing tool used to take the guesswork out of creating quality content. Grammarly picks up on editorial mistakes in emails, documents, essays and articles before you hit send or publish.

Make Grammarly your first line of defence when writing a blog. It will highlight grammar, punctuation and spelling slip-ups to save embarrassing editorial errors.

10. Canva

By far the easiest design program to use, Canva provides a wide range of templates for free, and you can upgrade to ‘premium’ for a small fee – unlocking even more design features.

Whether you’re looking to optimise an image for sharing on platforms such as X, Facebook or Instagram, to use within a blog or as an infographic, Canva can be used to create visual content that makes your blog more engaging.

11. Visme

Visme is a fantastic tool for creating stunning infographics and presentations online with very little knowledge or design experience which is fantastic for business owners with little-to-no time on their hands to learn a brand new craft.

Although these free tools can all help to inspire your writing and optimise your posts for maximum impact, Paramount Digital has an experienced in-house content team who can create blog posts that readers can relate to.

We use all of the above free tools and conduct thorough research to produce relevant, industry-related content and avoid keyword stuffing at all costs – helping to improve your organic rankings.

So, if you’re short on time, or would like to take advantage of our content writers expertise, feel free to get in touch.

To see how blogging fits in as part of a much wider SEO content strategy, read our guide to creating an SEO content strategy here.

The Paramount team is on hand to help and will be more than happy to answer your questions. Call us on 01744 747 474 or drop us an email at marketing@paramountdigital.co.uk.


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