As a web design and SEO agency, we know what it takes to make beautiful e-commerce websites that rank well on search engines.

If you need an SEO web design agency, Paramount Digital is an ideal choice thanks to our incredibly talented team of designers and search engine optimisation professionals.

As a result of our knowledge and experience, we’ve compiled a list of the best web design trends for 2024. So, if you’d like to impress your site visitors with a visually appealing design, check out our list of the latest web design trends.

2024 web design trends

1. Scrolling animations

Web designers can drastically improve user experience on a website or landing pages by adding something as simple as scrolling animations.

The first of our website design trends for 2024 is an animation that’s triggered when the website user scrolls up or down the page. It could be as simple as a banner minimising or a logo moving from the hero image into the top banner.

Or, colours could change as the user scrolls to a different area of the webpage, adding character and something interesting for users that holds their attention.

2. Micro-interactions and animations

An e-commerce store will typically have many small things a user can click on. Whether it’s a feature that opens up an image or a product, or even a simple icon that can add something to their basket, there’s plenty to interact with.

A micro-transaction or animation offers subtle feedback to users. It could be as subtle as a link changing colour when a mouse hovers over it or when clicked.

Lots of websites in 2024 have introduced small animations to their website when their target audience clicks on something, even just a small pop of colour.

3. Dynamic cursors

An interesting way of enhancing the customer journey when creating websites is to introduce a dynamic cursor.

Anybody looking for a modern e-commerce web design should consider using a dynamic cursor to provide something different for all website visitors.

By altering the cursor’s shape and colour, or adding some animations, visitors can enjoy engaging with the website more than they may have with a traditional cursor.

4. Material Design

Material design uses colour and shadow to make traditionally flat web designs appear like their real-world examples.

For example, Google has used material design for several years, with the subtle use of shadows to make their icons appear to have more depth. Their Gmail icon, for instance, is a flat vector but mimics a real-life envelope with clever use of shade.

Material design is an ingenious way of making a 2D image look 3D.

5. Organic shapes

In 2024, organic shapes have overtaken geometric shapes, which were popular around 2020.

Organic shapes are anything that doesn’t involve straight lines, and they’re an easy way to separate sections within a webpage without using harsh lines.~

They can offer something interesting in the background too, helping to amplify the image you’re looking at, as well as providing a relaxing and natural vibe.

6. Text-only hero images

It’s important to put your most eye-catching information at the top of a page – something newspapers have been doing for generations. Web design is no different.

Some websites combine their SEO with design by pulling organic traffic in via search engines and then hitting them with a text-only hero image at the top of their homepage to let the user know exactly what they’re all about.

A bold font with a striking colour is likely to immediately grab the attention of whoever clicks on a website, making a text-only hero image one of the best web design trends in 2024.

7. Dark mode

Let’s be honest here, most smartphone users have dark mode permanently in use, so why not incorporate it into web design?

Not only can dark mode reduce eye strain, but it can create an ultra-modern, minimalistic aesthetic that helps highlight key aspects of a webpage.

8. Full-page headers

A common web SEO strategy is to have a full-page header to display all of the information a website visitor needs.

This includes placing a call-to-action on one side of the header and graphics or images on the other side, showing the user exactly what they need to know and what they can do the second they hit the website.

9. Full-height homepage hero

Similarly, a full-height hero image is a popular tactic employed by web designers to grab attention the second a website loads.

It’s key here to use an image that is not only relevant to the content of the website but also one that will accommodate the design. If not, the first impression any visitor will get from the website will be negative.

10. Blending photos with graphical elements

Overlapping graphics are a common style on most social media platforms. Brands all over the world have adopted this style for their social posts, and many companies have introduced blended photos on their home pages.

11. White space

White space is something that has existed in web design for several years now, but it’s still prevalent in 2024.

The idea behind the design is that it provides a relaxing vibe and gives the page plenty of space for images and contents to ‘breathe’, rather than everything being crammed together.

A website that has a large amount of text on the page is behind the latest in web design trends. The old phrase ‘less is more’ comes to mind.

12. Website speed

The final entry into our web design and SEO trends is speed and website performance.

One of the key factors of any good search engine optimisation strategy is website speed. If a web page takes longer than two seconds to load, it can lead to a high bounce rate.

Speed can be directly related to the design of the website; optimise images and videos to ensure they’re small in size so they do not take as long to load.

Hire a web and SEO company as your ecommerce website builder

Are you interested in improving the appearance of your website?

Do you want to make it more visually appealing for your visitors?

If so, we can help you at Paramount Digital. We’re a digital marketing agency that specialises in SEO and web design.

So, let us help boost your ecommerce business with a brand-new website that performs well on Google’s search results pages and attracts more internet users.
To get started, simply call 01744 747474 or send an email to marketing@paramountdigital.co.uk.