80% increase in non-branded traffic in 12 months
Read how we helped OneWelbeck increase traffic from non-branded, commercial search terms by more than 80% in just 12 months
The Client
OneWelbeck is a specialist healthcare facility in London, bringing together leading clinicians across a wide range of medical disciplines. With multiple service areas and a large website to manage, they rely heavily on both paid and organic digital marketing to reach patients and grow enquiries.
The Situation
Before working with Paramount Digital, OneWelbeck faced challenges managing its digital marketing. They’d previously worked with a healthcare-focused agency for SEO, handling PPC internally.
However, when their in-house PPC lead left and their SEO agency became unresponsive, OneWelbeck’s marketing had no clear direction or consistent support.
Internal resource, with freelance support, kept marketing activity running but without a defined strategy. Campaigns were often run ad hoc, with no clear framework for SEO priorities or PPC budget optimisation.
This meant ad spend was spread too thin, reducing its effectiveness, while reporting lacked structure, resulting in limited visibility on performance.
The Situation
Before working with Paramount Digital, OneWelbeck faced challenges managing its digital marketing. They’d previously worked with a healthcare-focused agency for SEO, handling PPC internally.
However, when their in-house PPC lead left and their SEO agency became unresponsive, OneWelbeck’s marketing had no clear direction or consistent support.
Internal resource, with freelance support, kept marketing activity running but without a defined strategy. Campaigns were often run ad hoc, with no clear framework for SEO priorities or PPC budget optimisation.
This meant ad spend was spread too thin, reducing its effectiveness, while reporting lacked structure, resulting in limited visibility on performance.
What we did
PPC
Took over management of large budgets across multiple services.
Reduced bloated ad group structures, focusing spend where it would have the most impact.
Introduced consistent optimisation and testing to improve lead quality and budget efficiency.
Provided structured reporting and regular check-ins to give the marketing team clarity and confidence.
SEO
Worked with OneWelbeck to create a defined SEO strategy with improved keyword research and targeting, focusing on commercially relevant keywords.
Built campaign calendars aligned with OneWelbeck’s marketing priorities and service lines.
Supported optimisation of key commercial pages, while developing approaches for more niche medical services.
Implemented technical improvements to strengthen OneWelbeck’s authority in search.
Collaborated closely with their in-house medical copywriter, providing detailed content briefs, ensuring content was accurate and consistent with clinical expertise.
Supported the transition to a new website by providing data, URL mapping, and technical SEO insights for developers.
Communication & Collaboration
Regular reporting with clear, jargon-free insights into performance.
Use of shared project boards to give visibility of work in progress.
Quarterly in-person meetings to maintain strong alignment between teams.
Flexible support, from quick-turnaround fixes to larger strategy projects.
Took over management of large budgets across multiple services.
Reduced bloated ad group structures, focusing spend where it would have the most impact.
Introduced consistent optimisation and testing to improve lead quality and budget efficiency.
Provided structured reporting and regular check-ins to give the marketing team clarity and confidence.
SEO
Worked with OneWelbeck to create a defined SEO strategy with improved keyword research and targeting, focusing on commercially relevant keywords.
Built campaign calendars aligned with OneWelbeck’s marketing priorities and service lines.
Supported optimisation of key commercial pages, while developing approaches for more niche medical services.
Implemented technical improvements to strengthen OneWelbeck’s authority in search.
Collaborated closely with their in-house medical copywriter, providing detailed content briefs, ensuring content was accurate and consistent with clinical expertise.
Supported the transition to a new website by providing data, URL mapping, and technical SEO insights for developers.
Communication & Collaboration
Regular reporting with clear, jargon-free insights into performance.
Use of shared project boards to give visibility of work in progress.
Quarterly in-person meetings to maintain strong alignment between teams.
Flexible support, from quick-turnaround fixes to larger strategy projects.
The results
80.23% increase in non-branded traffic (46,051 in August 2024 to 83,000 in August 2025)
44.2% increase in keywords ranking on page 1 (1,907 to 2,750)
30.1% increase in sessions from 1,099,790 to 1,431,512 over the last 12 months
Improved key events by 2.69% over the last 12 months from 35,108 to 36,053
PPC campaigns became more efficient and effective: Budgets were consolidated, campaigns simplified, and performance strengthened over time. The marketing team now has peace of mind that spend is being optimised and reported clearly.
SEO strategy is structured and focused: Key service areas are prioritised, technical improvements have been implemented, and content production is now better aligned with commercial goals.
Improved collaboration and communication: the team values Paramount’s responsiveness, clarity, and ability to listen to OneWelbeck’s internal expertise, ensuring the partnership feels collaborative rather than one-sided.
Confidence in long-term growth: With PPC stabilised and SEO foundations in place, OneWelbeck is preparing for the launch of a new website in 2025. What the client said
“We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.”
Charlotte Rottenburg, OneWelbeck
44.2% increase in keywords ranking on page 1 (1,907 to 2,750)
30.1% increase in sessions from 1,099,790 to 1,431,512 over the last 12 months
Improved key events by 2.69% over the last 12 months from 35,108 to 36,053
PPC campaigns became more efficient and effective: Budgets were consolidated, campaigns simplified, and performance strengthened over time. The marketing team now has peace of mind that spend is being optimised and reported clearly.
SEO strategy is structured and focused: Key service areas are prioritised, technical improvements have been implemented, and content production is now better aligned with commercial goals.
Improved collaboration and communication: the team values Paramount’s responsiveness, clarity, and ability to listen to OneWelbeck’s internal expertise, ensuring the partnership feels collaborative rather than one-sided.
Confidence in long-term growth: With PPC stabilised and SEO foundations in place, OneWelbeck is preparing for the launch of a new website in 2025. What the client said
“We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.”
Charlotte Rottenburg, OneWelbeck
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September 2, 2025
