4,200 monthly organic clicks from one blog post

Improving visibility in a highly competitive market

Services ContentSEO

HGV Training, a vocational training provider specialising in HGV licences and certifications, needed help growing brand awareness for its courses. Our goal was to help HGV Training crack the front page of Google for the highly competitive keyword “HGV training”, while achieving substantial increases in search visibility and qualified traffic.

Client HGV Training

Industry Education

Year 2023 - present

What we did for HGV Training Network

Competitor research & domain trust building

Conducted thorough competitor analysis, identified a lagging Domain Rating, and prioritised high-quality link building to elevate trust and search authority.

SEO-optimised content production

Created engaging, search-optimised content for the homepage, and developed topical blog posts, including one on the end of government funding for HGV training.

Increased domain rating

From 17 → 26 within one month

Increase in keyword clicks

643

for “HGV training”

Clicks in two months to one blog post

4200

The Results

In just a few months, we strengthened the domain authority of HGV Training’s website with a combination of targeted link building, technical SEO and content. Even in a highly competitive market for organic traffic, we managed to rank HGV Training’s main commercial keyword in the top position on Google, raise its domain authority from 17 to 26 and increase clicks by 643% to relevant service pages. One topical blog about fees and funding options alone attracted more than 4,200 clicks in two months, resulting in more traffic and course enquiries.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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