Case Study:
171% increase in organic clicks to target keyword
We achieved a huge increase in online visibility and clicks for our client The Glass Warehouse, for their main target keyword ‘Glass Balstrades’
The Brief
Each variation of keyword had a strong amount of competitiveness due to many well-established industry players.
Our Approach
A way we could target this was through category page and product content optimisation, which our content team produced on an ongoing monthly basis to ensure the site’s content could not be bettered by any other site.
We also addressed that our target pages were behind competitors in terms of not only the volume of links they had but the quality of them too.
Each month we prioritised sourcing relevant, high-authority links to the website to ensure that we closed the authority gap with our competitors. This improved Google’s trust in the site.
The Result
This year it took just 8 months for us to surpass the total revenue the site received in the entirety of last year.
The most recent monthly figures show a 20% growth in revenue compared to the same month last year.
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