How to utilise AI in 2025 to boost your business

In 2025, more organisations are open to adopting artificial intelligence (AI) to improve certain processes. A huge range of objectives can be achieved through the use of AI – but which AI tools in particular are effective?

Continue reading our guide on AI to find out how you can make the most of this new technology.

What are the different types of AI tools?

There are many different AI tools you can use to advance your business, but there are two different types to choose from.

They are:

• Specialist AI models – Designed to perform specific tasks as you require them, like breaking down large quantities of information to give you a breakdown of what you need. These types of AI tools are efficient when required for focused tasks.
• Generalist AI models – Generalist AI tools, like Google Gemini and ChatGPT, can perform a variety of activities. They can be used to help analyse data, write and plan content, or provide insights.

Why use AI for SEO?

Many companies use AI to assist with their search engine optimisation efforts. Using specialised SEO tools, businesses can find keywords relevant to them that can be included in higher-quality content to increase their reach online. This then helps to improve the amount of organic traffic they can attract to their website, potentially leading to conversions like sales, sign-ups and more.

AI SEO tools can improve your SEO strategy by helping you automate data analysis, track user behaviour and offer content optimisation suggestions.

You can further your SEO efforts by using specialised AI writing tools to improve your SEO content creation strategy. Websites like SurferSEO allow you to optimise content that’s already live and help you create from fresh.

How can AI tools boost productivity in your business?

AI chatbots are a great way to boost productivity on your business’ webpage as it makes you available 24/7. Chatbots can help with FAQs, freeing up your customer service representatives to answer specific queries and have a more hands-on approach with customers. It also improves productivity as it can lead customers to the pages they need, quickly and efficiently.

Another way AI tools can boost productivity is by using programmes that can scan documents to recognise details and information that you require and autofill forms and invoices.

You can also run translator programmes if you need to provide information or documents in another language or translate them for yourself.

This can also be beneficial if you require your social media marketing to be multilingual.

Improve your social media posts with AI tools

Many AI marketing tools can help with content generation for your social media posts, including layouts for your images to see which hashtags and keywords are trending.

There are also websites, such as Canva, which can use AI tools to edit pictures to better suit your needs, like changing backgrounds or removing specific details. Not only do these allow you to create interesting content but it rapidly speeds up the content creation process.

AI can also be used to create content suggestions. They can be used to search across social media platforms to reveal trending topics and hashtags, making your social media strategies easier to manage and create.

Using specific AI tools for social media, whether purely for research purposes or for AI-generated content, can help ensure you are reaching your target social media audiences.

AI tools can also run customer sentiment analysis to discover what your customers make of your social media platforms, as well as the comments and reviews left.

As well as helping with a social media content strategy, AI tools can be used to track your social media analytics. AI-powered social listening tools can determine whether the feedback from followers is positive, neutral or negative. Many tools can also monitor emerging trends and track competitors across all popular social media platforms, helping you better strategise.

Speak to Paramount Digital for expert digital marketing

At Paramount Digital, we’re keen to follow the latest industry trends and how artificial intelligence is being used.

When used correctly, companies can improve many processes and radically increase performance with AI tools.

We’re used to utilising many different types of software when offering our professional digital marketing services to clients.If you have any questions about our expert level of digital marketing, please contact us by calling 01744 747474 where a member of our team can discuss your business and your objectives.