Do all businesses need to blog?

‘Does my business need a blog?’

It’s a question our clients often ask us here at Paramount Digital.

Be it daily, weekly, or bi-weekly, blogging is an excellent way for businesses to engage both their existing and potential customers.

It’s a powerful marketing tool and gives you a leg up on all your other digital marketing efforts, especially your SEO (Search Engine Optimisation). But do all companies need to be doing it?

Put simply, yes.

And there are plenty of statistics to prove it. Like, for instance, companies with blogs produce an average of 67% more monthly leads than companies who don’t blog, according to DemandMetric.

In this article, our experts at Paramount Digital explore the benefits of having a blog on your website and how you can go about starting one.

Benefits of a blog for your business

There are plenty of ways your business can benefit from writing regular blog posts, including:

• It increases website traffic

When you regularly update your company blog with fresh, industry-relevant articles, you’ll see a massive improvement in your website’s rankings on search engine results pages (SERPs).

How, you may ask?

Every time you publish a blog, it’s one more indexed page on your website, which means one more opportunity for you to show up in SERPs and drive more organic traffic to your website.

With increased website traffic comes increased brand visibility and awareness as well as higher conversion rates – meaning more visitors will fill out a contact form, make a booking, or make a purchase on your site to become customers.

• It puts you ahead of your competitors

By sharing relevant industry news and your insight in the form of blog posts, you’ll be able to establish yourself as a leader in your niche.

Think about it:

A customer is much more likely to choose a well-established brand that shares valuable knowledge and perceptions over a competitor with no thought leadership or credibility.

So, get writing and make your brand a go-to resource for information in your industry to get a leg up on your competition.

• It educates your audience and boosts customer loyalty

A blog is a powerful tool and shouldn’t be underestimated when it comes to building relationships with your audience.

Producing original and engaging content – that answers your audience’s questions and addresses their concerns – demonstrates that your brand values their input.

Over time, this helps strengthen their trust and loyalty and turns casual readers into passionate followers and advocates of your brand.

How to write a business blog

So, you’ve seen how much impact a business blog can have.

But how do go about writing one?

A successful blog boils down to a few key elements, with high-quality content being the basis of it.

1. Your articles should prioritise valuable, informative, and creative content

This will resonate with your audience  – but only if it is well-researched and well-written.

• Next is SEO

If your target audience can’t find your blog, what good is it to them? For your blog to be successful, you need to ensure that all your content is keyword-optimised and that it satisfies user search intent.

• Technical SEO is just as important

 As such, you also need to check that your blog pages are technically sound – think fast load speeds and mobile friendliness, for example – to provide a positive user experience.

• You should also define a clear niche or target audience

 Understanding their interests and needs will help you tailor your content to address their concerns and lean into their likings.

Need expert help?

There’s no denying the benefits of blogging for business.

Our content team here at Paramount Digital has decades of combined experience in crafting compelling blog content for a range of B2B and B2C clients and would be more than happy to help you build a successful business blog.

Give us a call today on 01744 74 74 74 or email us at marketing@paramountdigital.co.uk and we’ll get back to you as soon as we can!