SEO Copywriting Tips – How to Rank on Search Engines

Learn how to make the most of SEO Copywriting to optimise your site and rank highly on Search Engines, as well as boost your engagement.

Seo Copywriting

To rank highly on search engines and transform your business through regular organic traffic, you must optimise your website. SEO copywriting is one surefire way to achieve excellent search engine results.

Of course, the process of search engine optimisation on your website involves a lot more than simply SEO copywriting, but it’s a huge factor when trying to rank highly on Google search.

You should pay SEO copywriting a lot of attention – but, what is it? Why is it important, and what tips can we give you to help you have search engine results page success?

Continue reading to find out.

What is SEO copywriting?

SEO copywriting is the process of creating written content – like a blog post or web page copy – that is optimised for search engine algorithms.

The main objective of SEO copywriting is to write high-quality content with a specific target keyword in a bid to rank highly on search engines. As a result, a high position would bring in organic traffic which would lead to more interest in your services or goods.

Successful copywriting should attract and engage target audiences with specific keywords.

Copywriting, traditionally, means writing text for advertisements. However, many digital marketers now use copywriting as a term for ‘content writing’, which involves writing blog posts, product descriptions, category page copy and general web page content.

Why is SEO copywriting important?

Content that’s written with specific search intent can rank well and produce exceptional search results, bringing a lot of traffic to your website. However, content that brings in a lot of traffic but doesn’t achieve business goals is futile.

If you can successfully combine solid SEO basics with a good SEO copywriting process – using relevant keywords – you can create engaging content that not only ranks well on Google search but also attracts users to interact with your website.

SEO copywriting tips to rank on search engines

If you’re attempting to target the online marketing world, you’ll know how helpful SEO copywriting can be for you. If you’re unsure of exactly how to prosper on search engines with your copywriting, we’re here to help.

Follow our SEO copywriting tips below to transform how your brand appears online.

Find a target keyword

When writing content, you should incorporate relevant keywords that will help it to rank higher up on search engines. Keywords are words or phrases that your target audience will enter into Google search to find information or products.

You can find the right keywords for your content by using SEO copywriting tools such as ahrefs and Semrush.

Once you’ve conducted your keyword research, it can help you create engaging and informative content that ranks well on search engines – but always avoid keyword stuffing, because your content will be marked down.

Start by targeting specific keywords that are relevant to your niche. For example, if you sell golf footwear for men, you could – using an SEO copywriting tool for keyword research – use ‘golf shoes’.

Find questions your target audience is asking

A search engine’s job is to connect users with helpful information that they’re searching for. Often, users will enter a question into Google to find an answer.

You’ll find relevant questions to your keywords in the ‘People Also Ask’ section on Google’s search engine results pages (SERPs). This gives users an additional block of questions that other users have also searched that relate to their query.

By targeting these questions, you can attempt to bring in organic traffic from users searching specific questions. For example, as a golf footwear e-commerce website, one question could be: ‘Can you wear trainers instead of golf shoes?’

Check competitors’ content for your target keyword

When trying to rank highly on Google SERPs, you must first find out what you’ll be competing with. You can see what they’ve done right to get to a top-ranked spot on search pages.

Instead of guessing the keywords to target or which content you should create, browse competitor websites to see what they’re doing that’s so successful.

Check for any keywords that your competitors rank for, but you don’t, and start from there.

Create assets for backlinking

Earning backlinks is a great way of improving your website’s authority in the eyes of Google and earning a high-ranking position.

To earn backlinks, you must have a linkable asset on your website that other websites would be happy to link to. This is a piece of content that will naturally earn backlinks, such as original research, case studies and in-depth, informative guides.

Optimise header, title tag and meta description for each blog post

When you search on Google, the first thing anybody sees are meta title tags and meta descriptions. When creating content, you must optimise each of these to be more visible on Google.

Title tags

For title tags, ensure each page has a unique tag that includes the target keyword and accurately describes the content. Keep the title between 55 and 64 characters because Google cuts off the end of your title.

Meta description

The meta description should include any target keywords and a call to action. Because a meta description doesn’t directly impact rankings, but rather impact’s a user’s decision to click your link, it’s key that you use this to appeal directly to them.

Keep the description under 156 characters as Google will cut off anything after that point.


Finally, for your headers, you must write descriptive H1 tags to help search engines learn about the content on your page. Every important page on your website has to have a unique H1 tag.

Create easy-to-read, engaging content

Now, to the actual writing process of your content! Once you’ve conducted your keyword research, checked out your competitors, and created fantastic meta descriptions and title tags, it’s time to sit down and get creative.

Like everything else on your website, Google will track the style of your writing and how easy and informative it is to readers. To make easy-to-read, engaging and interesting content, you must have:

  • Good structure
  • Informative paragraphs
  • Short sentences
  • Simple vocabulary

If you keep your content consistent and within these parameters, you’ll give yourself an excellent chance of ranking online.

Add visuals

Another way to add value to your content and provide useful information to readers is by adding visuals. Whether that’s with images relating directly to your content or graphics and charts to provide data – it’s all beneficial and shows Google that you’re a trusted source of information.

Image SEO best practices are:

  • Use descriptive file names
  • Compress images to reduce their size
  • Add image structured data
  • Optimise image alt text

Leave a call to action for readers

A primary focus of copywriting for SEO is to move users closer to a conversion. This could be buying a product, filling out a form or contacting you directly.

To do this, you can use a call to action (CTA) at the end of your content to point the user in a certain direction.

Use a CTA to show your user what to look at next. This can be done with buttons, images, and even simple links.

Table of contents

The last of our SEO copywriting tips is to include a table of contents as part of a content strategy on your website.

If you add a table of contents to your content, it shows the reader exactly what is included on the page. They can easily click on the heading they prefer, which is especially helpful if they’ve searched a question on Google and are simply looking for a quick answer.

Seek the help of SEO copywriting gurus at Paramount Digital

At Paramount Digital, we’re well aware of the ins and outs of Google’s SEO demands on content, which is why we have such a fantastic in-house content marketing team.

We have worked with hundreds of companies – just like you – who needed help ranking on Google. To do this, we used our expertise to produce high-quality, engaging content.

Does that sound like something your business needs?

If so, don’t hesitate to get in touch with Paramount Digital today. Start your project today and reap the benefits of our SEO copywriting expertise.


  • Senior Content Executive

    Experienced Content Editor with a demonstrated history of working in the retail and sports industry, with plenty of experience of working in social media on the side. Skilled in content management systems, as well as social media. Strong content management professional with over 7 years of experience editing and writing content.

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