When it comes to Ecommerce SEO, a lot of effort goes into getting better results with onpage improvements like page titles and meta descriptions, as well as onsite content like product pages and blogs.
And rightly so.
All these on-page improvements will get you better results for your Ecommerce SEO in the long run.
But you shouldn’t discount the importance of the things you can do off-site which, arguably, can be more important for building authority for your Ecommerce website.
Here, we’ll take you through the best off page SEO tactics you should use to improve the results of your Ecommerce website.
Building legitimate high domain authority links to your Ecommerce website is the most important off-page SEO tactic you can use.
Getting links to your website is seen by Google as a third party validation that your website has authority and should be ranked highly.
After all, one website wouldn’t link to another unless they thought it was a legitimate, authoritative resource would they.
When it comes to links for Ecommerce SEO, be careful of those who offer to give you a link (or lots of links) for money.
These links farms are pretty much always just spam links.
What’s more, if Google uncovers these link farms, it will not only punish the site giving the links, but those sites which are linked from it.
The best way to generate links, is to come up with useful content that someone will link to organically.
I’ve seen some debate in the SEO social media bubble about the value of putting your business in listings and directories of late, but the consensus remains, yes, there is.
Local business directories, for example, can be a great way to get SEO authority in local search.
Using listings like Google My Business can get you placed higher in general web searches.
Just be careful that the information you put into business listings and directories is entered in a consistent format everywhere as having different information (or the same information listed in different ways) can negatively impact your results.
Reviews and comparison lists
If you’ve ever shopped for a laptop online, you’ve no doubt seen those “10 best laptops for X year” listings on tech review sites.
In fact, if you try and buy any product online you can find a Top 10 product listing.
These are lists you should try to get your product included in.
It’s not complicated.
Just get in touch with the website or reviewer and provide them with comparable information of your product, and offer them a product review to include you in their lists.
These reviews don’t just help promote your product to a wider audience than you can reach through your own marketing, they’re seen as more reliable because they’re an independent review of your product.
Plus, you usually get a link back to your website.
PR and content marketing
Any business can generate news that will interest a journalist, you just need to know how to do it.
A good way to improve Ecommerce SEO through PR and content marketing is by providing exclusive articles to trade magazines and websites, which would include a link back to your website.
These aren’t promotional articles for your business, they’ve “thought leadership” discussing industry news and trends, giving your take on the direction your industry is taking, or could be broad on the issues of running a business – depending on the magazine’s niche.
If you’re a bigger company, don’t just limit these articles to your CEO or MD.
If you have a whole leadership team, make use of them by by-lining articles to them and submitting them to magazines and websites.
Social media activity
If the goal of SEO is to get people to your website, then don’t discount using social media in your off-page SEO strategy.
Now social media might not technically, strictly count as SEO, but getting your content and messaging out to a wider audience than just what you can get organically should definitely form part of your SEO and content marketing campaigns.
And don’t just use social media as a way to promote your own content and ideas.
Make sure you like, share and comment on posts from other people posting good content that you agree with.
How do you feel about influencer marketing?
However you feel about it as an industry, there’s no denying that it can be a great way to increase brand awareness, get more traffic and help your off-page SEO.
Just make sure you choose legitimate influencers and people who will benefit your business goals.
Remember, how they act and post on social media will reflect on your business if you’re using them to promote your products.
eNewsletters and emails
Do you really want to add to the mass of spam that people get in their inboxes?
Those annoying emails that offer no value, and just end up in the junk or deleted folder.
It’s true there are a lot of newsletter and emails doing the rounds.
And a lot of them are junk.
But that’s because they don’t follow the basic rules of content marketing.
First, offer some value to the reader.
Of course a newsletter that promotes a company is going to get trashed, and so it should.
You should only send a newsletter if it’s going to be of value to the user.
Whether it’s offering some advice on guidance, or showing them product promotions based on the items they’ve bought or browsed before.
Remember, you have a lot of data on your customers nowadays, and you should be using this data to create tailored, targeting emails and newsletters that they’ll find useful.
Combine your off-page SEO with on-page improvements for the best results
If you run an Ecommerce website, you have to understand the benefits of off-page SEO within your wider marketing plans.
The more links you can generate from legitimate third party websites, the more consistent Name, Address and Phone Number information you can get in relevant business directories and listings, and the more content marketing you can promote on social, the better performance you will see from your website.
But this needs to work alongside your on-page SEO work.
Your on-page SEO is what will create the foundation for your off-page work to succeed.
There’s no point putting all this work into off-page to get people to a website that doesn’t meet their needs.
Plus, if you haven’t optimised your website, your SEO work is always going to be hampered.
Why not get a free SEO audit from one of our SEO consultants to get a better understanding of your website’s search engine optimisation and get some help figuring out how you can improve it.
It’s a free, no obligation SEO review.
What do you have to lose?