Reducing dependency on your brand’s PPC traffic

Paid advertising is an exceptionally reliable way to increase sales and grow your business.

But, is your current digital marketing agency relying too heavily on traffic from PPC ad platforms for results?

Keep reading as we break down how to optimise your PPC efforts.

The strengths of PPC

Pay-per-click (PPC) advertising is a data-driven way to target and understand your customers and their behaviour.

PPC experts can take advantage of various ad formats, including shopping ads, search ads, Google ads and PPC landing pages.

Utilising a successful PPC campaign is packed with benefits. By launching targeted ads, you can achieve measurable and immediate results to set your business apart and boost ROI.

The PPC strategy is deemed cost-effective and reliable, making it an excellent choice if you want to win conversions and online sales every time.

Implementing your new campaign

Feel like your business is depending too much on PPC efforts? 

There are effective ways to minimise this, while still using pay-per-click advertising effectively.

Set goals

If you’re concerned that you’re relying too heavily on PPC traffic, it’s important to decide what exactly you want to achieve from implementing PPC. This could be engagement, revenue, long-term success, short-term wins, or all of the above!

Considering your budget for ad spend may help you identify how you can work moving forward, whether that’s rethinking your PPC strategy or looking at other forms of digital marketing to increase the stream of organic traffic to your site.

It might be important to establish these aims with your digital marketing agency, so they can work with your goals in mind.

Creating a new approach

Incorporating other means of digital marketing can work hand-in-hand with your PPC plan creating a varied and tactical approach to drive sales and grow your business further while reducing your brand’s dependency on PPC traffic.

Other marketing channels include:

SEO

Search engine optimisation (SEO) creates organic website traffic by using relevant keyword research, increasing brand visibility on search engine results pages.

They can even help with your website like loading speeds and fixes, ensuring that it’s optimised for customer use.

An effective SEO approach is ideal for long-term measurable results.

Content Marketing

Content marketers work with SEO to create engaging, credible and educational content including blog posts and product pages that your customer will want to see, whilst also driving traffic to your website.

Their specialist use of SEO ensures that these pages will rank highly in search results, while compelling customers to invest in your brand.

Social Media

Social media specialists can help optimise your social media platforms to drive engagement while tracking ROI. 

They can also help you take advantage of TikTok, X, Instagram, Facebook and LinkedIn ads alongside organic traffic.

What can you expect from Paramount Digital?

At Paramount Digital, you won’t find comfortable PPC specialists who rely on a tired model depending solely on Google Ads. We’re constantly revising our strategy –  thriving for the innovation, growth and improvement of our clients against their competitors, whether that involves setting up optimised landing pages or crossing over to other channels. We’re constantly on the hunt for new opportunities and challenges to advance revenue.

We’re even home to in-house digital marketing experts in PPC, SEO, social and content, all under one roof. 

Once you’re on board, you’ll receive stellar communication and transparency, including a monthly report that tracks the results of your digital marketing campaign.

Get in touch today for more information on how we can elevate your business.