Instagram Ads Agency
Enhance your advertising in the digital marketing landscape with an in-depth Instagram ads strategy.
Platforms we utilise
What are Instagram ads?
Instagram advertising can appear in multiple ways, such as Instagram posts, stories, or both, which contain a link sending your target audience to a chosen landing page or website.
What are the benefits of Instagram advertising?
Instagram marketing works so well in comparison to other social media ads because ads appear in Instagram users’ feeds just like organic content displayed by their friends, family, and favourite influencers – fitting seamlessly into their scroll time.
Instagram marketing efforts can contain a variety of formats, such as static images, videos, carousels, product catalogues, reels, and Instagram Shop. A successful Instagram marketing strategy combines different types of content creation to appeal directly to your target audience.
We can also control how these ads are displayed by the viewer to stay in line with a brand’s image. But it’s not just your Instagram followers you can target in your marketing efforts. Like other social media advertising, you can target your Instagram ads to certain demographics within your target audience, including gender, age, and location (to name a few).
Advanced targeting also allows you to target specific interests, giving you the chance to retarget previous behaviours. Types of retargeting audiences include looking at people who visited your website, added a product to their basket but didn’t check out, somebody who has interacted with your social media pages, or a person who has only watched a certain & of your videos.
How an Instagram ads agency can help your business
With vast experience in paid social media management, once we have set an ad live, we monitor its performance and make any necessary optimisations.
Due to the diversity of our clients, we like to perform tests on each account, as a tweak made in one account may not produce the same result in another.
Examples of optimisations include experimenting with different audience types, formats, ad sizes, and objectives. By capturing the audience on one of the fastest-growing platforms via Meta Business Manager, you can promote brand products and visibility to your target markets.
Enlisting the help of a leading Instagram marketing agency like Paramount Digital means you can take your social media marketing strategy to the next level, boosting exposure and increasing conversions from your Instagram audience.
For more information on our social media marketing services for Instagram, contact us today.
Paramount Digital’s approach to Instagram ads
Here at Paramount Digital, we understand the ins and outs of Instagram marketing so we follow a ‘social funnel’ way of working to get the most out of our social media strategy and Instagram campaigns.
Our Instagram marketing services are separated into five separate actions:
- EXPLORE
- CONSIDER
- CONVERT
- LOYALTY
- ADVOCACY
Starting with the EXPLORE objective, we focus on brand awareness to put your brand in front of as many Instagram users as possible.
The next stage is CONSIDER, where we build traffic campaigns to drive users to your website. Utilising the data collected in the ‘explore’ stage, we retarget people who showed interest, as well as completely new users – this is when intent starts to increase as the user becomes more familiar with your brand.
Now it’s time to CONVERT, where we utilise all of our previous findings and the data-driven audiences to show more targeted Instagram ads to the people with high intent of purchasing.
Next is LOYALTY. This is where we focus on a customer’s lifetime value and how we can ensure they continue to interact with your brand.
Finally, ADVOCACY is key. Word of mouth is essential in any line of business, and this is the stage where you can transform a customer’s loyalty into advocacy, where they actively talk positively about your brand to others.
This unique way of working sets us apart in the industry, making us the right Instagram marketing agency for you. Our unique skills allow us to go above and beyond and achieve business goals for all of our clients.
Initial engagement is monitored in the early ‘explore’ and ‘consider’ stages. We look into the link clicks generated from the ads, which can then be broken down to find our relevant users.
When building the ad account, we also install a pixel that connects the website to the ads. This pixel tracks actions taken on the website, which helps us to learn more about the customers and the people engaging with the Instagram ads.
See our reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
Advantages of Instagram ads and social media marketing
High engagement rate
Being a predominantly visual platform, the engagement rate of Instagram advertising is extremely high when compared to other social media channels.
Grow brand awareness
Instagram advertising services can help drive traffic to your website, landing page, or social profile, which contributes to overall conversions.
Sell your products directly from Instagram
Instagram Shop allows you to sell on-platform, meaning users can purchase without having to leave the app.
Choose Paramount Digital as your Instagram ads agency
Need an Instagram advertising and social media agency that can create valuable results and conversions?
Paramount Digital is here to help.
We’re an Instagram marketing agency with the tools and knowledge to make your business a success online and across social media!
Give us a call on 01744 747474 or fill out our online enquiry form for a free audit of your social channels. A member of the Paramount Digital marketing team will be in touch to discuss your brand.
Frequently asked questions
Who creates the content for Instagram ads?
To make sure the brand image is captured organically, we usually ask the client for any existing content and encourage them to create more. However, our paid social team can create graphics and motion videos for you.
Whether you’re looking for influencer marketing, content creation experts, or user-generated content, there are lots of options to choose from.
We can also offer our industry tips to create the best images and videos possible. As a digital marketing agency, we have in-house graphic designers who are also on hand to add branding to pictures and edit reels, ensuring all ads follow consistent imaging and themes.
Can you target Instagram ads to a specific audience?
One of the main reasons why so many of our clients love Instagram ads is the precise targeting ability for all ad campaigns.
Key demographics like age, gender, and location can be whittled down even more to make sure each ad targets a specific set of interests and buying histories.
You can also use advanced targeting to retarget an audience of existing customers and create what we call a lookalike audience, allowing us to reach new audiences, similar to those that we have previously created.
How do Instagram ads differ from other social platforms?
Unlike Google ads, for example, the way Instagram ads are displayed plays a huge factor in their success. Being able to build a brand image through images and videos holds an advantage over other platforms.
Social media platforms are mainly accessed through mobile devices, therefore, the user interface (UI) of Instagram makes the overall experience seamless and the most engaging.
For more information on choosing the right Instagram advertising agency for you, contact our experts at Paramount Digital by calling 01744 747474. We can’t wait to hear from you!
Our Social Media Marketing team
Take a look at our Social Media Marketing experts that are on hand to fulfil your needs.
Matthew Gaskin
Head of Paid Social
Lauren Baines
Paid Media Executive
Connor Moorcroft
Paid Media Executive
Alysha Rathbone
Paid Media Executive
Discover industry insight and trends
As a company, we keep up to date with modern trends so you don’t need to. If there are new features available, we will be the first to know about them.
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We’re an agency that can help you!
1. Let’s talk
Book a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.
2. Let’s get strategic
Once we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.
3. Let’s start growing your business
Once we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.
