Email Marketing Agency
“The email marketing team at Paramount are really great to work with. I have really valued their flexibility and commitment to helping us achieve our goals Paramount has really helped us to develop a strong email marketing strategy.” – Sara Haq
Platforms we utilise
What is email marketing?
At Paramount Digital, we provide a wide array of email marketing services to increase customer loyalty, leads and conversions.
Paramount Digital’s approach as an Ecommerce email marketing agency
We don’t do things by halves here at Paramount Digital. As one of the leading email marketing companies in the United Kingdom, we believe an effective email marketing campaign is a multi-skilled channel and requires all hands on deck.
We pull eye-catching graphics (from our creative team), engaging written work (thanks to the content team), and solid data analysis with segmentation (with the help of our paid media team) to create a high-quality campaign that drives results and conversions.
Through bespoke campaign Urchin Tracking Modules (UTMs), we ensure all email campaigns are integrated with Google Analytics and our reporting dashboard. This allows us to pivot our strategy into the high-performing segments.
Whether it be the audience, copy, headlines, or graphics, we can make the relevant changes to improve your email campaign’s return on investment (ROI).
Email marketing campaigns aren’t a one-size-fits-all approach. Depending on your automation, existing data segmentation, and type of data held, we match your campaigns with the most effective software solution for you. Tailoring strategies and email plans to suit the scale of your mailing list and align with your budget, our dedicated team will craft bespoke solutions to effectively drive your business objectives forward.
See Our Reviews
All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.
Abigail Naylor
Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.
Carolin Hapka
We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.
Wonkee Donkee
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
Katie Ellison
Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.
Adam Curtis
Email marketing platforms
As one of the leading email marketing agencies around, we have experience using a variety of email marketing platforms, including:
– Mailchimp – Suitable for a range of business types
– Klaviyo – Most suitable for e-commerce websites
– Hubspot – For those utilising Hubspot as a CRM
Whilst these are the most common, if you have a different solution for your company’s email marketing efforts, let us know! We’ve worked with everything from Dotdigital to Constant Content, AWeber, and more!
So, if you’re keen for Paramount Digital to conduct your digital marketing strategy via email marketing, get in touch.
Benefits of email marketing
Automation
Email marketing automation can be hugely beneficial to your company. It offers:
– Speed and efficiency
– Sustained relationships with customers
I- mproved segmentation, allowing you to monitor engagement and conversion rates
As your email marketing company, we can set up email marketing automation to include welcome messages for both customers and non-customers, review emails, forgotten baskets, and bespoke discounts for birthdays or a set of conditions (i.e. membership status).
Engaging With Your Customers
Email campaigns provide a direct line of communication with your existing customers. Regular email communication allows you to send personalised messages tailored to individuals based on their behaviour, preferences, or demographics, you can build stronger relationships and boost engagement.
Saving Time & Money
As there’s no need for click spend, email marketing campaigns save you valuable money that can be used elsewhere in other marketing strategies, so you can focus your time on improving the customer lifetime value (LTV) through upsells and increased brand loyalty.
Omnichannel Strategy
Leverage your other channels to squeeze more out of your standard digital marketing services like SEO, PPC, or Paid Social.
Reach & Engagement
Instantly reach your target audience, offering an efficient and cost-effective means of regular communication to engage with compelling and personalised content, enforcing loyalty and trust through targeted segmentation.
Drives Conversions & Sales
Our email marketing services aim to drive conversions and sales through compelling CTAs, promoting new products, discounts, and exclusive deals, ultimately leading to higher conversion rates and revenue for businesses.
Data-Driven Insights & Analytics
Track and analyse email campaign performance, providing valuable data like open rates, click-through rates (CTR), conversion rates and more, enabling businesses to make data-driven decisions and optimise campaigns for improved effectiveness.
Why choose Paramount Digital for email marketing?
As part of the email marketing process, we’ll sign up to all industry and competitor email lists to ensure we move with the sector just as quickly as you do. Doing this allows us to not only build our knowledge of the email marketing world, but also keep up to date on trends in various sectors, providing even the smallest of email lists with a quality ROI.
When you choose Paramount Digital as your email marketing company, you can expect a collaborative effort behind the scenes to produce high-quality data analysis and segmentation, content catered to your specific brand tone, and suitable graphics.
We’ll also work on building the existing mailing list. By improving on-site conversion rate optimisation (CRO) strategies, designing customised sign-up pop-ups based on user behaviour, and seamlessly integrating your existing channels such as social media, we’ll amplify customer engagement and enhance your ROI.
However, our efforts don’t stop here. We will meticulously observe click-through and conversion rates to ensure optimal performance. Should we identify any room for improvement, rest assured, that we will implement the necessary adjustments promptly.
Contact Paramount Digital today
Do you want to start your email marketing campaign with one of the best email marketing agencies in the UK? Or do you simply want to learn more about what a successful email marketing strategy can do for your business?
Contact Paramount Digital today!
You can call us on 01744 747 474 or send an email to marketing@paramountdigital.co.uk and we’ll get back to you as soon as possible with more information.
Frequently Asked Questions
Why is email marketing important?
Email marketing is important because it provides a direct and personalised way to reach and engage with your target audience. It allows businesses to nurture relationships with customers, drive website traffic, promote products, and increase sales. It is also a cost-effective marketing channel that provides measurable results and allows for segmentation and targeting based on customer preferences. Set up your very own email marketing campaign with Paramount Digital. Get in touch today!
How does email marketing work?
Email marketing typically involves creating a subscriber list by collecting email addresses from interested individuals or customers. Marketers then use email marketing software, or platforms like Mailchimp, to design and send targeted email campaigns to the subscribers. These email campaigns can include newsletters, product updates, or special offers. Personalised content can also be created based on buying behaviour, location, age, and other criteria. The email campaign and its key performance indicators (KPIs) should be regularly monitored to understand the effectiveness of your campaign, so you can make necessary adjustments for the best possible results. To learn more about email marketing and what it can do for your business, call us now on 01744 747 474.
What are the best practices for successful email marketing?
As an email marketing company, we have plenty of experience in the industry and have learned the key practices for successful email marketing. They include:
-Building a quality subscriber list of individuals who have opted to receive your emails
-Creating compelling and engaging content that resonates with your audience
-Personalising emails based on customer data and preferences
-Optimising email design for readability and mobile devices
-Including clear and attractive calls to action
-Testing and analysing email performance to improve future campaigns
-Complying with email marketing regulations and obtaining proper consent
Email marketing is a team effort here at Paramount Digital – our content team, graphic designers, and PPC experts get together to create a bespoke campaign just for you, in your brand tone of voice, targeted to your audience.
Learn how to boost customer relationships, improve the quality of your conversions, and generate a strong ROI with Paramount Digital by getting in touch today.
How can I measure the success of my email marketing campaigns?
Measuring the success of email marketing campaigns involves tracking various metrics, including:
-Open rate: The percentage of recipients who open your email
-Click-through rate (CTR): The percentage of recipients who click on a link within your email
-Conversion rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form
-Bounce rate: The percentage of emails that were not delivered successfully
-Unsubscribe rate: The percentage of recipients who opt-out or unsubscribe from your email list
Analysing these metrics over time allows you to gauge the effectiveness of your email campaigns, identify areas for improvement, and make data-driven decisions to optimise your email marketing strategy.
Email marketing remains an incredibly resourceful tool to engage customers.
The email marketing experts here at Paramount Digital have the tools and expertise to monitor your campaigns and adjust them accordingly based on what you want to achieve. Enquire today about our email marketing services and one of our team will get back to you as soon as possible to arrange a meeting and discuss your business goals further.
What are you waiting for? Come and work with one of the top email marketing companies in the UK.
Our Email Marketing Team
Take a look at our Email Marketing experts that are on hand to fulfil your needs.
Keigan Farmer
Email Marketing Campaign Manager
Rachel Smith
Email Marketing Content Writer
James Sullivan
Email Marketing Content Writer
Oliver Thurston
Email Marketing Graphic Designer
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