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Email Marketing Agency

“The email marketing team at Paramount are really great to work with. I have really valued their flexibility and commitment to helping us achieve our goals Paramount have really helped us to develop a strong email marketing strategy.” – Sara Haq

Platforms we utilise

Email Marketing

What is email marketing?

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Email marketing is a strategy used in the digital marketing world to build customer relationships and brand loyalty, as well as promote sales and share exclusive discounts. It involves sending commercial messages or promotional content via email to customers who have signed up to a brand’s mailing list.
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Paramount Digital’s approach to email marketing

We don’t do things by halves here at Paramount Digital. We believe an effective email marketing campaign is a multi-skilled channel and requires all hands on deck – we pull eye-catching graphics (from our creative team), engaging written work (thanks to the content team), and solid data analysis with segmentation (with the help of our paid media team) to create a high-quality campaign that drives results and conversions. 

 

Through bespoke campaign Urchin Tracking Modules (UTMs), we ensure that all email campaigns are integrated with Google Analytics and our reporting dashboard. This allows us to pivot our strategy into the high-performing segments – whether it be the audience, copy, headlines, or graphics, we can make the relevant changes to improve your email campaign’s return on investment (ROI). 

 

Email marketing isn’t a one-size-fits-all approach. Depending on your automation, existing data segmentation, and type of data held, we match your campaigns with the most effective software solution for you. Tailoring strategies and email plans to suit the scale of your mailing list and align with your budget, our dedicated team will craft bespoke solutions to effectively drive your business objectives forward.

See Our Reviews

All of the team at Paramount have been extremely helpful and provide an excellent service. They are experts at what they do, each member being highly knowledgeable in their area of expertise. They have been highly responsive and a great help to our business.

Abigail Naylor

Abigail Naylor Rating

Paramount Digital offer exceptional service. Having worked with countless of digital agencies over the years, I can honestly say that Paramount is a significant cut above the rest.

Carolin Hapka

Carolin Hapka Rating

We have had a long working relationship with Paramount Digital spanning across a variety of our group websites. Paramount have provided a first class service to us – delivering proved SEO strategies. A very knowlegeable team of experts. We would highly recommend.

Wonkee Donkee

Wonkee Donkee Rating

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison

Katie Ellison Rating

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

Adam Curtis Rating

Email marketing platforms

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The email marketing platform that’s best for you depends on a variety of different factors – including what you’d like to achieve with an email marketing campaign, what you’re selling, and which customer relationship management (CRM) system you use.

Here at Paramount Digital, we have experience using a variety of email marketing platforms, including:

– Mailchimp – Suitable for a range of business types
– Klaviyo – Most suitable for e-commerce sites
– Hubspot – For those utilising Hubspot as a CRM

Whilst these are the most common, if you have a different email solution integrated with your business, let us know! We’ve worked with everything from Dotdigital to Constant Content, AWeber, and more!
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Benefits of email marketing

Automation

Email marketing allows for high levels of automation, which offers:

– Speed and efficiency
– Sustained relationships with customers
– Improved segmentation, allowing you to monitor engagement and conversion rates

Examples of automation we can set up include welcome messages for both customers and non-customers, review emails, forgotten baskets, and bespoke discounts for birthdays or a set of conditions (i.e. membership status).

Engaging With Your Customers

Email marketing provides a direct line of communication with your audience. By allowing you to send personalised messages tailored to individuals based on their behaviour, preference, or demographic, you can build stronger relationships and boost engagement.

Saving Time & Money

As there’s no need for click spend, you save valuable money that can be used elsewhere in other marketing strategies, so you can focus your time on improving the customer’s lifetime value (LTV) through upsells and increased brand loyalty.

Omnichannel Strategy

Leverage your other channels to squeeze more out of your marketing activity like SEO, PPC, or Paid Social.

Reach & Engagement

Instantly reach your audience, offering an efficient and cost-effective means of communication to engage with compelling and personalized content, enforcing loyalty and trust through targeted segmentation.

Drives Conversions & Sales

Drive conversions and sales through compelling CTAs, promoting new products, discounts, and exclusive deals, ultimately leading to higher conversion rates and revenue for businesses.

Data Driven Insights & Analytics

Track and analyse campaign performance, providing valuable data like open rates, CTR, conversion rates & more, enabling businesses to make data-driven decisions and optimize campaigns for improved effectiveness.

Why choose Paramount Digital for email marketing?

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The team here at Paramount Digital cares about your sector – we’ve worked with beauty, e-commerce, B2B tech, and many more!


As part of the email marketing process, we’ll sign up to all industry and competitor email lists to ensure we move with the sector just as quickly as you do. Doing this allows us to not only build our knowledge of the email marketing world, but also keep up to date on trends in various sectors, providing even the smallest of email lists with a quality ROI.


When you choose Paramount Digital for your email marketing campaign, you can expect a collaborative effort behind the scenes to produce high-quality data analysis and segmentation, content catered to your specific brand tone, and suitable graphics.


We’ll also work on building the existing mailing list. By improving on-site conversion rate optimisation (CRO) strategies, designing customized sign-up pop-ups based on user behaviour, and seamlessly integrating your existing channels such as social media, we’ll amplify customer engagement and enhance your ROI.


However, our efforts don’t stop here. We will meticulously observe click-through and conversion rates to ensure optimal performance. Should we identify any room for improvement, rest assured, we will implement the necessary adjustments promptly.

Contact Paramount Digital today

Do you want to start your own email marketing campaign with a trusted and accommodating digital marketing agency? Or do you simply want to learn more about what a successful email marketing strategy can do for your business?

 

Contact Paramount Digital today!

 

You can call us on 01744 747 474 or send an email to marketing@paramountdigital.co.uk and we’ll get back to you as soon as possible with more information. 

Frequently Asked Questions

Why is email marketing important?

Email marketing is important because it provides a direct and personalised way to reach and engage with your audience. It allows businesses to nurture relationships with customers, drive website traffic, promote products, and increase sales.

It is also a cost-effective marketing channel that provides measurable results and allows for segmentation and targeting based on customer preferences.

Set up your very own email marketing campaign with Paramount Digital. Get in touch today!

How does email marketing work?

Email marketing typically involves creating a subscriber list by collecting email addresses from interested individuals or customers. Marketers then use email marketing software, or platforms like Mailchimp, to design and send targeted email campaigns to the subscribers. These campaigns can include newsletters, product updates, or special offers.

Personalised content can also be created based on buying behaviour, location, age, and other criteria.

The email campaign and its key performance indicators (KPIs) should be regularly monitored to understand the effectiveness of your campaign, so you can make necessary adjustments for the best possible results.

To learn more about email marketing and what it can do for your business, call us now on 01744 747 474.

What are the best practices for successful email marketing?

Some key practices for successful email marketing include:

-Building a quality subscriber list of individuals who have opted to receive your emails
-Creating compelling and engaging content that resonates with your audience
-Personalising emails based on customer data and preferences
-Optimising email design for readability and mobile devices
-Including clear and attractive calls to action
-Testing and analyzing email performance to improve future campaigns
-Complying with email marketing regulations and obtaining proper consent

Email marketing is a team effort here at Paramount Digital – our content team, graphic designers, and PPC experts get together to create a bespoke campaign just for you, in your brand tone of voice, targeted to your audience.

Learn how to boost customer relationships, improve the quality of your conversions, and generate a strong ROI with Paramount Digital by getting in touch today.

How can I measure the success of my email marketing campaigns?

Measuring the success of email marketing campaigns involves tracking various metrics, including:

-Open rate: The percentage of recipients who open your email
-Click-through rate (CTR): The percentage of recipients who click on a link within your email
-Conversion rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form
-Bounce rate: The percentage of emails that were not delivered successfully
-Unsubscribe rate: The percentage of recipients who opt-out or unsubscribe from your email list

Analyzing these metrics over time allows you to gauge the effectiveness of your campaigns, identify areas for improvement, and make data-driven decisions to optimise your email marketing strategy.

The email marketing experts here at Paramount Digital have the tools and expertise to monitor your campaigns and adjust them accordingly based on what you want to achieve.

Enquire today about email marketing and one of our team will get back to you as soon as possible to arrange a meeting and discuss your business goals further.

Our Email Marketing Team

Take a look at our Email Marketing experts that are on hand to fulfil your needs.

Keigan Farmer Paid Media Manager
Keigan Farmer

Email Marketing Campaign Manager

Rachel Smith Content Executive
Rachel Smith

Email Marketing Content Writer

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James Sullivan

Email Marketing Content Writer

Oliver Thurston Graphic Designer
Oliver Thurston

Email Marketing Graphic Designer

Discover Industry Insight And Trends

Digital Marketing is an ever evolving industry. If you want to keep ahead of the curve, take a look at our latest blog posts.

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