SEO (search engine optimisation) isn’t rocket science. Even if you’re a beginner – completely new to the world of search engines and organic traffic – it’s relatively easy to pick up the basics. There are countless free SEO courses available online, all designed to improve your knowledge and give you a few key pointers.
Here at Paramount Digital, we’re a big fan of this free SEO training. If you’re looking to boost your business’ rankings on Google (and stand out from the competition), it’s a great place to start.
Check out our top five, choose the most suitable for you, and do a little homework.
Yoast SEO is, primarily, a plug-in for WordPress. But the mission of the company is to make SEO ‘possible for everyone’ – and, as such, they also offer a number of online training courses.
The most popular of which is ‘SEO for beginners’. Specifically designed for those with no prior knowledge, this free SEO course starts with a basic introduction to Google and how it works. It explains the main principles of SEO, in easy-to-understand language, and cuts out the jargon. What’s more, it even suggests a few ‘quick wins’ to get you started and improve your site’s rankings.
Moz is a reliable online source of SEO knowledge. As a highly-regarded SEO software company, it’s fair to say, they know their stuff – and their SEO learning centre is a hub of useful resources.
We particularly like the ‘One-hour guide to SEO’. Presented by Rand Fishkin – a founder of the company – this is a series of six short videos that cover core SEO concepts, including:
- SEO strategy
- keyword research
- searcher satisfaction
- on-page optimisation
- technical SEO
As it’s a free SEO training course, there’s no need to register. Just set aside 60 minutes, click each video to play it and start to learn SEO in a fun and enjoyable way.
LinkedIn have recently released a new platform dedicated to free online training. This is called ‘LinkedIn Learning’ and it boasts over 15,000 courses in total, with fresh material added daily.
One course that’s worth a look is ‘SEO Foundations’. This does exactly what it says on the tin. Perfect for beginners, it explains the foundations of SEO and covers several key topics, including understanding your website’s audience, content marketing, and measuring SEO effectiveness.
The course is a little long-winded (approximately 3 ½ hours long). But it’s much more comprehensive than some of the other free SEO courses available and you can dip in and out whenever you please.
This is the official learning resource provided by HubSpot – a leading software developer in the world of inbound marketing – and is home to a range of free SEO courses and certifications.
For anyone looking to build upon their existing SEO know-how, we recommend ‘Building sustainable traffic for business growth’. This isn’t a beginner’s course. To understand its concepts, you will need some basic understanding of SEO. But, it takes just over an hour to complete and can be very useful.
The course itself includes 4 lessons, 21 videos, and 3 quizzes – all of which provide a unique insight into the SEO tactics used by HubSpot themselves and can significantly bolster your knowledge.
SEMrush academy is a fantastic place to pick up vital SEO skills.
Take for example their free SEO course, ‘On-page and technical SEO’. Not only does this teach how to improve and maintain your website’s health, it’s a great way to get-to-grips with the SEMrush toolkit – one of the best SEO tools on the market. You can even take an exam at the end and get an official SEMrush certificate.
Presented by industry-expert, Ashley Ward, this is another great option for those with an existing SEO knowledge-base. But it’s important to note, the academy also features a range of other free SEO courses – and, whatever your skill level or learning requirements, you’re bound to find something suitable.
Recruit the help of our SEO experts
All of the training courses above are a great way to learn SEO for free. But, if you’re short on time or finding it difficult to understand the SEO basics, remember, we’re always here to help.
Paramount Digital is a leading SEO agency in the North West. We have a strong team of in-house SEO specialists and our knowledge of the latest optimisation techniques is second-to-none. Whatever the size or nature of your business, we can create the ideal SEO strategy and improve your website’s online visibility – with very little effort (or know-how!) on your behalf.