A great digital marketing agency is a company that offers you a personalised service catered specifically to your business. A company that maintains a sense of trust and reliability by keeping you up to date on progress, whilst doing their utmost to help you achieve your marketing goals.
When hiring a digital marketing agency, it is vital that you find the right agency for you – making the wrong choice could be detrimental to your business. You should take time to consider the goals you wish to accomplish and to find the company that best meets your needs.
10 things to look out for when hiring a digital marketing agency:
- Do they itemise the digital marketing services provided?
When considering a digital marketing agency, it is important that you understand the exact services they intend to provide you with. You should be wary of companies that are reluctant to detail their services.
Here at Paramount Digital, we are completely transparent with all our clients. We provide every new customer with a detailed, itemised list of the services we feel will most benefit their business.
It is important to understand that the services we provide will need to evolve with your business. This means that, over time, some services may change – but only once they have been discussed, and agreed, with you.
- How will they work with you?
It is vital that any SEO agency considers its client’s preferences. They should also make it clear how they intend to achieve your goals.
At Paramount, we offer our clients extensive knowledge and valuable support. We work closely with you, aiming to exceed your goals and ensuring we are both results-driven and transparent.
- Can they provide relevant case studies?
Most companies prefer to see physical evidence before investing in digital marketing. Enquiring about case studies similar to your own business can give you a good idea of the work they can produce.
Providing a case study evidence that the digital marketing agency has a sense of your industry and understand what needs to be done to help you achieve your goals. They will also have gained an extensive partnership network, which will benefit your company.
It is important to remember that some of the greatest digital marketing agencies work with clients across a variety of fields. Don’t be limited to a digital marketing agency that only specialises in your specific industry.
Our team at Paramount Digital have worked with a vast array of industries and can provide your company with previous examples and relevant case studies to help you understand how we can assist your business.
- Can they explain how they intend to optimise your content?
Ever since Google’s algorithm established content to be one of the most important components of ranking, it has been the forefront of the majority of digital marketing agency’s work.
Due to its importance, you should establish what a digital marketing agency will do with your content. This means asking whether they will just work with your existing content or expand your online presence with new content.
You should also enquire about how they intend to optimise your content. This involves using a variety of SEO techniques, which should be clearly explained to you.
- Do they have an updated blog?
This may not seem overly important, but a blog gives you a chance to analyse their writing ability – as well as showing you if they practise what they preach!
Our blog is regularly updated by our expert content writers, who provide regular and up-to-date content on a monthly basis.
- Have they explained their link building process?
One of the biggest problems some companies face is finding a digital marketing agency that can provide them with good external inbound backlinks.
Not all agencies utilise good backlinks, instead opting for spam links, which Google penalises against. This usually results in a decline in website ranking.
You should ensure that you question the kind of links an SEO agency will utilise for your website and how they intend to use them to boost your domain authority and website ranking.
Our team at Paramount Digital always use quality backlinks on all of our clients’ websites. Making sure they are relevant enables us to help you achieve your marketing goals.
- Did they ask you to meet with the digital marketing team?
When hiring a digital marketing agency, it is always important to speak or meet with the people you are going to be working with. This helps to establish a strong working partnership with them.
The problem with some SEO agencies is that they either put off meetings when work is not completed, or you only get the opportunity to speak to the sales team, rather than the person in charge of your project.
Our specialist teams at Paramount Digital are given specific clients to work for. This means that you are always speaking directly, or meeting with, the people who are working on your project – providing you with consistency and reliability.
- Will they provide regular catch up meetings?
It is vital to keep in regular contact with the people in charge of your website and other online platforms, in order to understand what may or may not be working with your digital marketing strategy.
Here at Paramount Digital, we take a flexible approach to meeting our clients. We understand that running the business takes priority, so we work around your schedule.
- Will they provide regular reports?
One of the most important services a digital marketing agency can provide is regular reports. These provide an overall analysis of all the components of work completed for clients and the results of this work.
We provide our clients with monthly reports which allow them to understand the progress we are making. It also helps to establish what is working and what else may need to be implemented in order to further the success of your business.
- Have they established how much time you need to spend working with them?
Time is one of the key components to consider when hiring a digital marketing agency.
You need to decide the extent of autonomy you wish to give to an SEO agency, and whether or not you are comfortable with them taking control. This is completely up to you but if you decide you want to sign everything off before it is sent out, then you must set aside the time to do this.
Our team will work around you, adhering to your preferred choices and completing all work to the highest standards.
So, if you are looking for a digital marketing agency that can provide you with a comprehensive, personalised, creative marketing service – with no contract obligation – then Paramount Digital is the agency for you!
If you want to know how we can help your business succeed, request your free digital marketing audit today or for further information on what we do contact us on 01744 881876.