Business blogs are a valuable way of getting people to your website and providing useful information… but simply posting content online isn’t enough to drive traffic.
Don’t be demotivated if your blog isn’t getting the clicks it deserves.
There are several simple problems you might be overlooking, with some straightforward fixes.
Why isn’t your business blog getting any traffic?
Study our checklist of reasons why your business blog isn’t getting traffic below and find out how to fix it.
Not incorporating SEO
Nobody will find your online content if it’s not showing up in the top search results.
And you’ll never get your content out there without an SEO strategy.
Optimising your content for search engines means making sure that it’s as relevant and accessible as possible.
- Short URLs
- Rich snippets
- Alt text
- Meta descriptions
- Internal links
- External links to authority sites
Find out more about how to fix issues with these elements below.
You’re either focusing on the wrong keywords, or don’t use keywords at all.
Without proper keyword research, your content won’t attract the right leads.
You’ll know you’ve got your keywords all wrong if your blog has a high impressions rate but a low click-through rate.
Try targeting long-tail keywords instead (specific search terms with 3 to 5+ words) to increase your chances of high rankings.
Be strategic when using keywords.
Remember to include your keyword in the URL and meta description of the post, not just in headings and body text.
But don’t overdo it with the keywords in your content.
Keyword stuffing can actually hurt your rankings and get penalties from Google.
Don’t try to force keywords into sentences, either.
Only use them where they’d occur naturally and won’t make sentences sound clunky.
When you’re overly focused on SEO and bots, you can easily forget that you’re supposed to be creating content for human readers.
People won’t waste their time on your blog posts if they aren’t easy to read and visually appealing.
Here are some tips to improve readability:
- Break down paragraphs to make them shorter
- Vary sentence lengths and structures to keep things fresh
- Use numbered lists or bullet points
- Separate sections with subheadings
- Write in a conversational style
- Avoid too much repetition
- Cite relevant research to back up your points
- Avoid excessive industry jargon
- Don’t just stuff keywords in anywhere you can
- Use visual media like photos or infographics
When people are searching for content, they’re looking for quick solutions and trustworthy information.
They’re not going to slog through an academic-style essay or enjoy flashy preaching.
Adjust your content style to a more authentic tone of voice instead of trying too hard to come across as an expert.
This is the best way to not only capture the attention of potential customers, but to keep them coming back.
You can’t become an authority in your industry if people don’t want to read your posts in the first place.
Badly written content
Successful marketing never involves mediocrity.
If you don’t provide high-quality content about topics that interest them, your audience will go elsewhere.
Your content should demonstrate your expertise and improve your credibility.
Avoid flash-in-the-pan topics that barely stay relevant for a few months. Focus on strong content that people will keep coming back to.
Don’t make the mistake of choosing random topics just because they’re popular. Your content should be on-brand and aligned with your business goals.
High-quality content must:
- Be entertaining or educational (or a mix of both)
- Have click-worthy headlines (not clickbait)
- Fit into a specific niche (avoid being too broad)
- Be comprehensive (long-form content ranks better)
- Use concrete examples (case studies or statistics)
- Be original (no plagiarising content from others)
- Have an assertive argument (without digressing into anecdotes)
- Follow basic style and grammar rules (be well-structured and readable)
- Feature calls to action (persuade readers to follow up)
Does your content align with this guide? If not, it’s time to make some changes.
Brief blog posts
Word count isn’t a ranking factor for Google, but the fact is, longer posts rank higher than shorter ones.
There are arguments for both long-form and short-form content, and it’s true that you should vary your post lengths for the best mix.
But if you’re not creating long-form content, you’re missing the mark.
- Posts with at least 3,000 words get 3x more traffic, 3.5x more backlinks, and 2x more shares
- Articles with longer headlines of 14+ words get 3x more traffic, 5x more backlinks, and 2x more shares
- Lists get up to 2x more traffic than other post styles
- Content structured with h2 and h3 performs higher than content without
Content that is too thin, maybe only a couple hundred words, simply doesn’t satisfy people.
‘Long-form content’ with a high word count that goes into depth about a topic is more likely to answer the questions a visitor clicked on your page with.
It also offers greater opportunities to use many forms of keywords.
However, don’t sacrifice content quality for post length. An extremely long post that isn’t actually useful won’t do you any favours.
And don’t worry about length compromising readability. It’s easy to break longer posts up with subheadings.
Ignoring old content
Once a blog is posted and promoted, you shouldn’t dust your hands off and forget about it forever.
If you don’t update your old posts then your content collection quickly becomes stale and irrelevant.
Whenever possible, refresh old content with the latest information.
Optimise any content that existed pre-SEO strategy so it’s consistent throughout your archive.
Posting regular content is important, but the quality matters more than the quantity.
Try to create evergreen content that won’t require too much extra work.
But for any posts that do need freshening up, you should:
- Improve or add in more content
- Add images or videos
- Remove outdated information
- Add recent research
- Insert secondary keywords
Manually updating old posts is much easier than writing an entirely new one.
It’s especially important to review and enhance older posts if you’re linking to them from a pillar page.
Overlooking your audience
Do you know who you’re writing for? Are you providing the content they actually want to read?
Knowing your audience is crucial.
Too many writers and brands get carried away with ideas that interest them or express their own point of view without considering whether it helps the reader.
Your content is only valuable if it solves their problems and helps them to learn something new.
Analyse key search terms and competitor reviews to find out which questions they’re asking and what their pain points are.
Once you know your target audience, you can address them appropriately.
What insight can you offer them that they aren’t getting anywhere else?
Remember that vague concepts aren’t helpful to anyone.
Your content should suggest actions for readers to take to overcome issues and achieve goals.
Forgetting about competitors
For your content to reach the top of the pack, you need to know what you’re up against.
Analysing content from your competitors is an important part of audience research.
Look at the content that ranks highly for target keywords and see what they’re doing that makes them so successful in attracting and engaging their audience.
Consider things like:
- How do they structure their posts?
- What topics do they focus on?
- How often do they post?
- Which topics are they missing?
- How could you improve on their style?
It’ll give you some insight on how to craft successful blog posts and help you develop your content strategy.
Remember, it’s not about just copying what your competitors do.
Look for the gaps in their content that your blog can fill and think about ways to do it better.
No mobile optimisation
Your website and blog pages should be mobile-user friendly.
With more than 80% of time online in the UK spent on mobile devices, failing to optimise your blog for mobile readers could be a costly mistake.
It’ll be obvious that your website user experience isn’t up to par if your bounce rate is soaring.
People won’t stick around if your site isn’t accessible. They’ll go to your competitors instead.
To avoid this, your blog site should:
- Have a fast loading time (within a couple of seconds maximum)
- Be easy to read without having to pinch, zoom, or endlessly scroll
- Have links or buttons that are easy to tap on a mobile screen
- Avoid intrusive pop-ups that block the whole screen
- Properly size and compress images
Google prioritises mobile-friendly sites, too, so it’s worth your time and money to invest in mobile optimisation.
You’ll give visitors a good experience on your blog and Google will rank your site higher. It’s a win-win.
One of the major reasons for this is poor indexing due to a lack of inbound links.
You should be boosting older content or other pages on your site by linking to them in your blog posts.
It’s easier for Google to index your content and assess its importance if you crosslink your posts.
There are several ways to use internal links, including:
- Inserting anchor text in a paragraph (see what we did there?)
- Linking through a photo or video
- Installing a plugin that shows related posts
A great way to do this is to create a pillar page with links to relevant content on your site.
If high-authority domains in your industry link back to your posts, Google thinks your content is important and ranks it accordingly.
Achieve this with link building techniques like:
- Commenting on blogs
- Writing guest posts
The websites linking to your blog must have a good reputation and make sense with the context of your blog niche.
Not enough promotion
Creating and publishing content for your blog is only the first step.
If you want as many people as possible to see it, you have to promote it.
Don’t just leave people to find it themselves. Put it right in front of them.
Create accounts on social media platforms with complete profiles to share your links from.
This includes websites like:
Choose the networks that resonate most with the audience you’re targeting.
Don’t forget to post on them regularly. Maintaining a presence in online communities is important to gain some influence.
If you want to jump ahead, find an established influencer in your industry and ask them about a content promotion deal.
If you prefer to do it yourself, try building a subscriber email list through your blog and send out regular newsletters promoting new content.
Don’t forget to include share buttons on every blog – allowing people to promote your posts for free.
If your content encourages comments and discussion, people are more likely to share it.
Of course, there’s also the option of running paid ads to boost important content.
But never forget that content marketing strategies are nothing without curating organic traffic.
It seems obvious that more posts should mean more traffic.
The more content you create, the better you’ll get at it. And the more consistently you post, the more readers will trust you.
Accumulating an archive of consistent quality blog posts is key to improve your rankings and authority over time.
So, how often do you post content?
According to HubSpot, you should post blogs:
- 3-5 times a week to increase organic traffic
- 1-4 times a week to boost brand awareness
Stick to a schedule for publishing posts, whether it’s twice a week or ten times a month.
You won’t get the conversions you want if you don’t commit to regularly creating content.
Having said that, you shouldn’t sacrifice the quality of your blogs in favour of posting everyday.
Post as often as you’re able to.
Lack of images
Even if you break up walls of text into readable chunks, it’s not that engaging without a visual accompaniment.
Did you know that posts using images attract 94% more views than posts without images?
It’s important to include images in blog posts for multiple reasons:
- Photos provide context for the blog topic
- Image alt text can be optimised with keywords
- Quality images make your blog look more professional
- The post image show ups when your blog is shared and attracts clicks
Images don’t have to just be photos. Screenshots and infographics are great for backing up points and providing visual guides.
The two concerns with images are file size and copyrights. Avoid problems with these by only using images you have the rights to and compressing them.
No data sources
It’s difficult to present a successful argument in a blog post without supporting evidence.
Any claims you make will be much more compelling if you back them up with data from a reputable source.
Rather than making broad suggestions, it’s better to offer specific advice and use up-to-date statistics for emphasis.
The most straightforward way to find statistics is to do a Google search and see what comes up.
It’s likely you’ll find some useful studies published by companies in your industry.
There are also sites like Statista that provide a range of statistics about most things you can think of.
Or you can access public information from a local government, such as the Office for National Statistics in the UK.
Skipping the editing stage
When you spend a long time working on a post, you might want the immediate relief of posting it as soon as you finish writing it.
But why would you want to publish something without checking for mistakes first?
If you don’t want to proofread it yourself, pass it to someone else with a fresh pair of eyes.
Then edit the content to fix any typos or structural problems that popped up in the review.
It’s not just about grammar and spelling. You might catch repeated sentences or missed opportunities for links.
Proofreading and editing makes sure your content is in the best shape and looks professional for readers.
Don’t skip this step, but don’t spend too much time tweaking content, either.
You’ll have to publish it at some point.
Neglecting long-term analytics
Posting content is a cumulative process, not a guaranteed overnight traffic boom.
Concentrating on the immediate traffic won’t provide an accurate picture of your content’s success.
There’s no shortcut to quick returns on investment. You have to wait for organic traffic to build over time as your search authority increases.
Study your analytics regularly to find out which posts are performing well long-term.
This tells you the type of content you need to create more of to maintain progress.
How to get more traffic to your business blog
There you have it.
Sixteen common problems that keep your blog traffic down, and what you should be doing to avoid them.
Follow these tips, put in the effort, and your business blog should thrive.