Deciding whether or not to hire a content creation agency is a bit like trying to decide whether to take on a DIY project at home.
Sure, you can watch a few YouTube videos about how to create killer content, you can read a few blogs about how to write better headlines.
You can even read a few guides about how to write better for SEO.
It’s just like learning how to fix a car, put up wallpaper, or lay a new carpet.
You could figure them out for yourself and give it a go.
But what are the chances of the end result being better than if you hired a professional to do it for you?
When it comes to content creation, you might have the resources in house, and by resources I mean professional writers.
If you don’t, and you’re thinking about writing your webpage copy yourself, writing your own blogs, or trying to work out how to write your lead magnets, here’s why you should maybe consider hiring a content creation agency instead.
Get a full team working for you
Unlike just having an in-house content writer, a content creation agency has a whole array of skills that contribute to your business:
- Content writers
- SEO experts
Having this team ensures you get quality, researched and error free copy for your marketing and website, with a strategy built in.
You don’t have to worry that you’re just creating content for the sake of it.
Also, content creation agencies tend to have writers specialised in different things, like SEO, thought leadership, sales copy or email copy.
They spend their time figuring out what kind of copy works best for these platforms so they can create copy that will work – again, taking the guess work out of it.
More cost efficient
How can it be more cost efficient to hire an entire content creation agency?
Because, again you’re getting an entire team of people.
If you’re doing the writing for your business yourself, how much time are you spending writing?
This is time you could be making sales and growing your business.
Or you could hire an in-house writer, but writers are expensive (as they should be).
And they’re only one person, if they get sick and take time off, you’re not getting any copy that day.
On the other hand, for the same monthly cost, say between £1,500 and £2,000 and month retainer, you get access to a full team of writers.
Getting an outside view
When you’re inside a business, it’s easy to get too close to what you do, and get too focused on writing about you, and what you offer.
A content creation agency can focus on asking the questions your customers are asking, and create content for you that answers those questions.
By getting an outside view of your business, a content creation agency can ask questions that you might not have thought of, and can be a useful sounding board for new ideas.
Get consistent content
If you’re writing content yourself, you’re probably doing it in any spare time you have.
Which means you’re probably not doing it that consistently, just when you get a free hour here and there.
To be successful with content marketing, especially from an SEO perspective, you need to be creating great quality content on a consistent basis – at least a couple of posts a week.
A content creation agency can help you scale your content creation at a much quicker pace.
Some of it obviously depends on your budget, but a good agency can get you posting consistent blogs, social media posts or anything else for your marketing much quicker than you could on your own.
Get better results
How much time do you really have to spend creating content for your business?
And are you really confident that you can create this content to a high enough standard, consistently, to get results?
Hiring a content creation instantly adds a professional element to your content.
They have the expertise to find the right topics, the right keywords and produce the right content for the right people to generate results.
Plus, they should have a reporting process to keep you in the loop about the results they’re getting.
Taking time out of your day to create content that doesn’t hit the mark is a loss making exercise for your business.
Hiring a content agency gives you a much better chance of seeing results and getting better ROI than trying to do it yourself.
Interested in hiring a content creation agency?
We’ve got a team of more than 30 copywriters, SEO experts, designers and PPC specialists who can start getting you results for your business.