Data driven content with a human touch
Good content marketing isn’t about you. It’s about your customers.
Through engaging, informative and reliable content, customers build trust with your brand – returning time and time again. Making quality content the difference between a one-off visit and loyal custom.
That’s why, at Paramount, we put your customers first. We dig deep to find out what they are searching for and make sure that the content you’re putting out there meets – and exceeds – those demands.
We have our own team of dedicated in-house content marketers who promise:
- Research focused content that your readers can relate too
- Relevant, industry-related content
- A jargon-free approach to your industry
- No fluff
- No keyword stuffing
At its core, content marketing is a highly powerful tool aimed at creating engaging and valuable content that attracts visitors to your website. Good content not only increases engagement with your customers, but also satisfies search engines like Google, helping you to get in front of the right people through well-written content and data-driven SEO keyword placement.
That’s the nitty gritty of it, but for us, it is so much more than all of that. Our content marketers all come from a writing background. They live and breathe the written word, and so you will never receive technical, complicated or indigestible content from us. But don’t worry, the content team work hand in hand with our SEO team to ensure the technical needs are factored in. For you, that means unique content that not only attracts customers through Google but actually keeps them on your site.
Here at Paramount Digital, we trust in the words we put out there to drive traffic and turn visitors into customers, which is why our content marketing team get to know you, but also get to know the types of customers you attract. Knowing what makes them tick helps us to create content that is tailored directly to them, turning you into their go-to website.
Great content should be both relevant and fresh in order to keep your customers engaged and informed about your industry, service and products. Whatever sector you specialise in, our content marketing team are on-hand to provide unique, industry-specific content, whether you require a blog post or web content. Working closely with the SEO experts, we will help you include high ranking target keywords and phrases within your content so that your ideal customer finds you.
When did you last update your website pages? If you’re not creating fresh content – that’s both informative and engaging – you’re not keeping pace with your competitors.
Consistently producing high-quality content is time-consuming. It requires a specific set of skills, both creative and analytical, which most businesses don’t have within their own teams. But by using a content marketing agency you can fill that void and deliver a truly valuable content driven experience to meet the needs and expectations of your customers.
What makes you special? Whatever your unique selling point we want to make sure your customers know exactly why they should come to you. After all, if you don’t successfully provide a service – be that answering a question, solving a problem or offering a sale – your customers will go to someone who does.
Google encourages regular content to be created, but more than that – it expects it to be informative and well-written. Style without substance just doesn’t cut it and, with the average online customer reading approximately 11 pieces of content before committing to a purchase, it really does pay to focus on the quality of your website’s words.
When a client comes to us for content, the first thing we do is take the time to get to know you and what makes your industry tick. We can complete a full content analysis of your website, helping us understand what you already have, what content works and what doesn’t. Depending on the level of support you need, we can then put together a content strategy which will outline what content is required, and when, to get you the most engagement.
Everything we do is designed specifically to meet the demands of your buyer persona and their journey with your website.
So, whether its blogs, adding new pages, updating existing on-site content or adding helpful FAQs, our team are there to meet the needs of your visitors through every step of their journey.
With the skills and experience of our content marketing specialists you can trust us to tell your story.
I am yet to come across an organisation which is so true to their word. I went to Paramount Digital hoping to get help with my digital marketing issues and they have truly exceeded my expectation from the time I had my very first conversation with them. Thank you for guiding me through a process which was very alien to me and my team and thank you for being amazingly honest with your advise and finding me ways to save money. I could not praise this company enough for having such excellent work ethics, for truly caring about their customers needs and for the honest helpful advise. ABSOLUTELY OUTSTANDING in your field!
I have worked with Paramount Digital for 3 previous businesses that I have managed in London and still refer them to anyone who wants to improve their business through digital marketing.Dave and his team have built our clinics websites from scratch, giving a more luxurious and user friendly feel, they also deal with our SEOs on a monthly basis and we have seen a massive increase in new enquiries and traffic to the website. They also give great sound advice when we want to boost specific treatments. Highly recommend this company!
We were recommended by a few business people that Paramount Digital were the guys to go to for a full website and hosting service. David, Brad, Sam and Jenny to name a few have been so help and professional. They really know their stuff and we have been impressed. I would recommended this business without hesitation and have done already.
My clinic has been using Paramount Digital for years and from the first phone call they have been really impressive. The SEO results have been consistently strong and their customer service is excellent. Whenever I have a problem or question they have always responded immediately and have either resolved the issue or given me really good advice. They have always gone above and beyond what they are contracted to do. I would highly recommend their services to anyone looking to work with a professional outfit to positively impact their SEO.
I have been with Paramount Digital for over 18 months now, the team manage all aspects of our digital marketing – SEO, Google Shopping and Social Media Campaigns for my website Clarkes Golf, our online sales have increased by 90% as a result of the work completed, receiving regular reports providing transparency in the work completed clearly showing the improvements being made, I HIGHLY RECOMMEND Paramount Digital if you are looking to improve your online presence and increase sales (difficult to understand the negative review as the team have always gone above and beyond) A results driven, transparent Digital Marketing Agency.
Thanks at all the team at Paramount, especially Dave, Andrew, Alex and Sam who have helped us massively with our journey online.
Paramount Digital have been helping me with our SEO and PPC for the last 2 years. I am very familiar with both areas, but needed help to improve our performance, increase the number of new leads, and get a better ROI. I can honestly say that they do great work, are a fantastic team, and most importantly – they deliver what they say they will. If I’m still happy 2 years later, that says it all. They are always available to talk when needed, they go the extra mile, and they really care about doing a great job. I can’t recommend them enough. David Hunter, Andrew Gillespie, Sam Rourke, and the rest of the team have shown me why it’s so important to listen to the experts in this area. The results have been amazing, and I hope to enjoy working with them for many years to come. Jill Wright, General Manager of The Harley Street Smile Clinic.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
We have been working with Paramount Digital for almost 2 years, managing our SEO, PPC and more recently targeted Remarking and have seen a drastic improvement in online sales in such a short space of time.
We always find that the staff are easy to work with and are always on hand to discuss new avenues and ideas to optimise our website. We find it hard to believe the negative review as Dave and the team have gone above and beyond for us, and we would highly recommend Paramount Digital to anyone looking to increase their online sales.
Paramount were our 3rd SEO company having tried 2 before that were basically useless, took our money for 12 months and did more harm than good.
Paramount are the real deal, have improved rankings and increased site turnover.
I find staff to be helpful and professional. They do know what they are doing. And whilst it wasnt an overnight success, nothing is with SEO, we are now benefitting from the hard work they have put in for us.
We have had no experiences like some of the negative reviews here and wish everyone as Paramount every success in the future. For sure we will be along for the ride if the upward trends continue…
Excellent customer service and great results form our marketing campaign – would highly recommend Paramount Digital for your digital marketing strategy!
Great company to work with. They assisted our company with SEO and website optimisation. Would definitely recommend their services.
Excellent, proven results from professional, friendly staff. Recommended.
How does content help with SEO?
Done well, content and SEO work in perfect harmony to drive high-quality traffic to your website. The two together can form trust and build relationships between you and your customers. But how?
Content written for a digital audience needs to be three things; relevant, informative and readable. One without the other simply doesn’t work, and that’s why you need a dedicated content marketing team to help you build an online content strategy that is both effective and unique to you. Our content team work closely with the SEO experts to ensure every aspect of the content we put out is built on a foundation of data which is relevant to you. This means that whatever your industry, we come equipped with the information needed to write content which speaks to your ideal customer and provides them with a valuable user experience.
By creating useful and informative content and implementing specific keywords that you’re looking to rank for, we are able to engage your existing customer base, whilst also attracting a wider audience who are looking for the product or service that you have to offer.
An SEO strategy without content would be worthless.
How does content marketing lead to conversions and sales?
Not only can content marketing drive traffic, but it can also be the reason you get conversions and make sales. Think about it. If you’re shopping around online for a specific product or service, you want to feel sure enough that you’re willing to separate with your hard-earned money. You’re unlikely to take that leap with a new brand if their website offers nothing in the way of information or solutions to your problem.
A good content marketing strategy is in place to offer help, provide answers and guide customers on a journey that will ultimately lead in a positive action.
What are the benefits of content marketing?
Content marketing is a fantastic inbound marketing tactic that can really help you to attract, engage and delight your customers. Creating quality, actionable content for your audience will help you to drive conversions to your website.
5 of the biggest benefits of content marketing:
- Increase on-site content
Taking the time to produce useful content for your website will give customers more reasons to stick around and to familiarise themselves with your brand. It’s also an excellent way to build trust with your customers which in time will lead to higher conversion rates and allow you to understand more about the user’s journey.
- Improve visibility in search engines
Updating your website with unique content (containing long-tail keywords and topics that your customers search for frequently) can also help you to improve your rankings on search engines, like Google. Fresh on-site content and blogs are regularly indexed by Google and continue to generate organic traffic long after they’ve been published.
- Higher domain authority
Adding quality content to your website will also help you to build credibility and authority. Inbound links within the content will help to improve your domain authority even more – allowing you to earn organic search visibility across your website. Blogs about the challenges your customers are faced with, or issues relating to your industry, are guaranteed to make your company more credible.
- Improve brand reputation
When visitors read the content on your website, they’ll build an impression of your brand. Customers are likely to think more highly of you if you provide material that’s interesting, intriguing and informative. Content can be shared to social media – helping you to bring in more qualified leads and website traffic – getting more customers to interact with your brand.
- Guide buyers through the buyer’s journey
Every customer goes through the ‘buyer’s journey’ before they make a purchase. The buyer’s journey acknowledges a user’s progression through research and decision-making and engaging content can help them to make their decision quicker.
What makes good content?
Content is a vital part of any website, and not just from an SEO standpoint. Of course, having informative, relevant content is a key component in getting your site ranking higher for targeted keywords, however it’s also crucial to create a positive user experience. This means that your content needs to find a way to stand out from competitors and make your user glad that they decided to click on your website. You can either leave them curious for more information from the trust you give them in your piece or confirm their decision to purchase or consult your business with informative content with plenty of facts.
So, the real question is, how do I make my content good enough to rank on search engines and to appeal to an audience? Well you’re about to find out…
Before deciding what to write, it’s important to immerse yourself in your content. This is usually not a difficult thing to do if you are actively involved in the trade or have done enough research to know exactly what you’re talking about. If you show enthusiasm and confidence in your writing, then this will stand out and make readers believe and trust the content that you are providing.
Knowing your audience
Enthusiasm for your content is a fantastic trait to have and will greatly improve how it comes across to your audience. But, on the topic of audience, it is important to know exactly who your product, service or company in general is targeted at. Understanding your demographic is beneficial in any type of marketing but is especially so for content. This helps you distinguish the tone in which your content should be written. Mistakes can be costly here, as you wouldn’t see a law firm talking in an informal manner, as they are wanting to give off the identity of being trustworthy and professional. In the same breath, you wouldn’t see a toy store talking formally and professionally, as they are looking to appeal to a younger audience and sell their product in a much different way.
Set out your content in an engaging way
No one wants to be met with walls of text, and this is no truer than on a website. If you click onto a web page and are met with long paragraphs full of text, your head is bound to hurt by the end of reading! This is why it is useful to set your content out in a way that encourages the viewer to read it, this can be through subheadings and smaller, sharper paragraphs, as well as images. This gives your viewer a more visible journey through your content and encourages them to read on.
Including relevant keywords
Arguably the most important aspect of content is including relevant keywords that your company would like to target. Whether this be localised or national, including terms that are realistic to target is important. By including these keywords, your web page is more likely to rank higher for a term. This can be used in different variants that have high search volume, or a term that is directly linked to the page, which the customer can find out more about the product that they searched Google for. By ranking higher for more keyword search terms, your web pages will naturally drive more traffic and exposure to your web site.
Ensure your content is grammatically correct
Once your content has been written out, it is important to make sure that it is grammatically correct and makes sense. This is crucial in maintaining professionalism and making your content easier to read, as well as keeping a close tenor (relationship) with your audience. To do this, we’d recommend leaving your article/piece for at least an hour before coming back to it with a fresh pair of eyes. Alternatively, you could ask a colleague to look over it, to make sure it makes sense to them and get some feedback on what else you could include or take out.
How do you know what to write?
When you look at most company websites, you will see text on the homepage that signals what the company is all about, their aims, messages and ethos. This will also include some information about the services and products that they offer. However, the deeper you get into a website, the more valuable the content tends to be, as this comes in the form of product pages and blogs. These two components are vital places for written content to give the user information on the exact products that they provide, whether this is more factual in the sense of a product page or providing a little more context through a blog post.
With a new blog being published to the web every 0.5 seconds, you’d be forgiven for thinking that your blog is unlikely to be seen in a sea of competitors trying to do the same thing. However, you would be wrong. Blogs can be a great way of setting off a user’s intrigue about a product or service that you offer. For example, a blog with the title “5 reasons why blogging can instantly increase your business’ traffic”, will trigger a user’s curiosity. It could provoke questions such as “how easy Is this to achieve?” “how expensive would this be?” “how much time would I have to spend on this?”. These are all questions that you could answer in your piece, ensuring it is insightful and informative.
Blogs are a great way of applying the benefits of your product and service to the real world, evoking a thought in your user as to how using your business could benefit them directly. Blogs are also a voice of opinion, and you should encourage your audience to voice their own (and possibly question yours!) in a comments section. By responding to questions and opinions in this way, you are immediately showing to your audience that you are engaged in the topic and have enough judgement so they can trust what you’re saying.
By blogging regularly, you can keep up with the latest trends and changes in your sector. If you know that a vital piece of legislation that could change how your products are made or sold, then try and get ahead of the game and create a piece on this, answering some FAQ’s in the process. This may not achieve higher rankings and traffic immediately but could produce a large spike in numbers when people have started to find out about it.
While blogs should be topical to the products on your site and discuss the context in which they can be used, product pages are used to state the facts on why your service stands out from the rest. Product pages are solely focused on a singular product and should list its specifications and why it differs from its competitors, and this is where your customer will come to if they are at the final point before making a conversion. The more content on this page, the better! If you feel like you can speak about the products strengths in detail, then this will only prove to a customer that your product is the perfect fit for them.
Category pages are similar to product pages in the sense that you should discuss your products strengths in detail, however this is more of a brief overview of all the products listed on the page, to avoid disinteresting your audience, as they should expect more information on the individual products when they click through to the product page. This content should focus on the range of products that are available, if this is applicable. This shows to your audience that your product is able to fit their needs and wants.
Are there different types of content?
When it comes to content, for most people, blogs are often the first thing that spring to mind. But they’re not the only type of content that can (and should!) be used. In fact, there’s a diverse range of options to choose from. Some of the most popular include long-form articles, case studies, interviews, white papers, e-books, infographics, videos, downloadable templates and checklists – to name just a few.
These different types of content can help you to attract and engage different customers, in different ways. As such, variety is often the key to a good content marketing strategy. It’s important to consider which types of content are best suited to your target audience and try to include them all in your plan.
Can I just work with the content team?
Yes, of course. Perhaps you’re struggling to create relevant content that attracts visitors? Or maybe you’re too busy to continuously update your website with fresh blogs? Either way, we can help.
Content marketing comes hand-in-hand with SEO – therefore, in most cases, you will inevitably work with both teams. But we certainly don’t believe in set packages and there’s no pressure to use any of our other services (e.g. PPC, design and development, social media).
We always start the process by conducting a detailed analysis of your website. If we think other aspects of digital marketing could be beneficial, we’ll say (and can recommend a tailored strategy that is perfect for your needs). But ultimately, the decision is yours – and if you wish, it’s possible to focus your budget solely on content marketing and the associated SEO.
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