Content Marketing Services
Words are a powerful tool for winning new business. Our content marketing services are all about creating great content that gets customers to your website. From content audits and strategy, to content creation, to distribution, promotion and reporting, our content marketing services can help you achieve your business goals.
Great content marketing isn’t about going for the hard sell.
It’s about creating content that engages your audience, answers their questions, gives them useful information, and is built with some solid SEO principles behind it.
But there’s a lot of content out there today (like, seriously a lot) so your content marketing needs to stand out if it’s going to raise your brand awareness and get you found online.
That’s where our content marketing services come in.
We’ve got a team of content marketers, SEO copywriters, journalists, PPC and paid media specialists as well as designers and web developers that we use to get your content marketing flying.
By taking a forensic look at your business and your industry, we’ll identify the stories that will make you stand out and tell them in a creative and engaging way.
Whatever way your customers’ want to find you, our content marketing services can lead the way by:
- Figuring out what questions your customers are asking and what information they need to make a buying decision
- Getting to the bottom of exactly who your business is, what you do, and what benefits you provide customers
- Creating compelling, educational content that will grab their attention and make you the obvious place to get what they need
Our content marketing works because we don’t start with you.
We start with your customers.
We take the time to figure out:
Who they are
What their needs are
Where they go to find information
When in the buyer journey they’re looking for it
Why you’re the best choice to meet their needs.
Whether you’re doing content marketing for B2C or B2B, we’ll create a content marketing strategy that fuels your demand generation using all the tools at our disposal:
- Email marketing
- Web design & development
If you want to see how we put together our content marketing services, check out our free guide to creating an SEO content strategy.
We don’t offer “out of the box” content marketing services, they never work.
We’ll build you your own strategy that’s tailored around your business goals and focused on creating content your audience needs.
But our content marketing methodology is tried and tested. it’s won our clients new business, and won us some accolades along the way. So this is how we build your content strategy:
Understanding what keywords your audience uses in search is a key part of any content marketing strategy.
But we don’t just look for keywords to stuff into content.
We’re interested in your audience’s search intent so we know what they’re expecting to find when they make specific searches.
This means we can create content that is useful no matter where they are in the buyer journey.
It also means we can find those hidden gem, high search volume, low competition keywords that we can target to get more traffic to your business.
If you’ve already got keyword research in place, great.
We’ll review the keywords you’re targeting and build a content creation strategy around them if they’re relevant.
Or, we might advise you shift your keyword focus if we find some other opportunities to increase your web traffic and inbound leads.
We guarantee that you’ve got more existing content than you think.
From your current website content, to blogs and articles, to guides and eBooks, to brochures, sales collateral and even your emails and hard copy content, we’ll map out everything you’ve already got to figure out where the gaps are we need to fill to win you more business.
Once we know what you’re already working with we can spend our time improving your current content if needed and creating new content.
There’s a saying in content marketing that content without strategy is just stuff.
And it’s true.
You can create all the blogs and eBooks you want, but with no direction behind the content creation process, you won’t see the results you want.
We’ll work with you to define your content marketing goals and put a full strategy in place to exceed them.
Using our SEO focused topic cluster content strategy, we’ll create content that doesn’t just meet the needs of your audience, but improves your search rankings and authority on your topics of expertise.
No matter what your needs, from SEO copywriting and blog creation to email marketing and PPC we’ll come up with a content marketing strategy that exceeds your expectations.
Great content marketing needs great content.
And this is a key focus of our content marketing services.
We’ve got an expert team of SEO copywriters and journalists who can uncover the stories inside your business that get your audience talking and raises your brand awareness.
If you’re looking for more visual content our designers and videographers can create videos and infographics that add a different dimensions to your content marketing and inbound sales.
Need to grow your audience beyond your organic SEO results?
Not sure which social media channel to use?
We’ve got a team of paid social experts who can advise you the best channel to use for your business, and make sure you get the best ROI from your investment.
Looking to grow your social media following organically?
We can figure out which channels your audience use to research new content and then our content writers will create posts to get people talking.
Whatever content marketing services you use, you’ll want to know what results you’re getting from your investment.
Every month you’ll receive a detailed report outlining work complete and results achieved for the month along with recommendations to optimise your campaign.
One of our expert content marketing consultants will be available to run you through the reports to help you understand the data and answer any questions you might have.
We’ve got an experienced team of content marketing consultants ready to help you get your content marketing off the ground.
Whether you need a full content strategy, help with SEO copywriting and content creation, or email marketing to re-engage your subscribers, we’ve got the content marketing services you’re looking for.
One of our content marketing consultants will work with you to outline your goals, and come up with a plan to achieve them.
Here’s a quick hit of what we can help you with:
Even the best designed website will fall flat without the website copywriting to go with it.
Our SEO copywriters will create content that highlights the benefits you offer your customers and shine a light on your expertise.
We’ll work with you to produce creative content that makes you look irresistible.
From product descriptions, to home page copy to meta descriptions we’ll make your website shine and help you attract and convert more customers.
Have you got an email marketing list that’s going stale?
Or are you struggling to get the kind of conversations and sales you want from your email marketing?
Our email copywriting services can get your conversions up and get you more sales.
Despite what you might hear, email marketing remains one of the best ways to generate sales and get more web traffic.
We’ve got our team of copywriters and journalists who are experts at writing emails that sell, inform, engage and entertain.
We’ll come up with killer subject lines that your audience can’t help but click on.
And we’ll design and write emails that your customers can’t wait to read.
Whether you’re looking for a single sales email for a promotional offer, or a series of inbound email to help with lead nurturing, we’ll create email marketing content that becomes a welcome additional to your customer’s inbox, rather than the junk folder.
The best content grabs your audience’s attention and tells a story that they can relate to.
These stories are everywhere in business, you just have to know where to look for them.
Our team of journalists are used to digging for stories that make people pay attention and tell them in ways that engage and inspire action.
Whether you’re taking your customers on a journey to improving their accounting function or showing them why they just have to buy your latest product, we’ll come up with the creative copywriting that makes you stand out.
SEO copywriting is a special skill in content marketing.
Not only do you have to create content that your audience can read and understand.
You have to create content that will rank in Google through some keyword research and SEO foundations.
Our specialist SEO copywriters have been writing content that has satisfied people and search engines alike for years.
We don’t do keyword stuffing.
By writing for people first, always, along with some solid SEO principles our SEO copywriting will get your SEO content strategy into top gear and have you flying up the Google rankings.
Blogs are a fundamental part of content marketing.
Because they work at every stage of the buyer journey and can be used to create content for any buyer’s search intent.
Whether you’re looking for high level industry thought leadership to lead conversations, raise brand awareness and get more traffic to your site, or to create product specific guides and technical information, our blog copywriting will get the job done.
We’ve got our team of copywriters and journalists who are experienced in writing eye-catching headlines that grab attention to articles that hook readers from the introduction to the Call to Action.
As part of your content marketing, your blogs will fit within a pillar page and topic cluster strategy and serve a specific purpose to drive more customers and close sales.
We’ll make sure all the blog content we produce is backed by solid SEO principles from titles and tags to meta descriptions and internal links.
Selling services business to business can be difficult.
You need to highlight your benefits without risking your audience getting lost in technical jargon.
We have a specialist team of B2B copywriters who are experienced in diving into how businesses work and turning technical, complex services and software into snappy copy that attracts leads.
Whether you’re looking for blogs or technical papers, we’ve got the B2B copywriting services that will help you resonate with your audience, raise your brand awareness and generate more leads.
The opportunity to sell online has never been greater.
But neither has the competition.
If you need help getting attention for your online shop, our Ecommerce copywriting can help.
Whether you need help with product descriptions, or page and meta descriptions we can help you build a solid foundation.
If you want to drive even more traffic and brand awareness to your digital business we can create a full Ecommerce content marketing strategy to target longer tail keyword searches with blogs, reviews and comparison content to drive even more customers to your website.
Great Ecommerce copywriting should raise your awareness and increase your sales.
That’s what we focus on.
Creating great content is just one part of the content marketing puzzle.
You need to promote it effectively to really increase your reach.
But which channel do you go with beyond your organic search results.
There are so many content promotion channels you can use, from social media like Facebook, Instagram and LinkedIn to paid social and advertising.
We’ll help you come up with the best social promotion plan based on where your customers are and then come up with the creative promotional content that will get their attention.
Are you just getting started with content marketing?
Or have you been trying it for a while and are struggling to get any ROI?
One of our expert content marketing consultants can work with you to nail your business goals and come up with a strategy to exceed them.
We’ll work with you to figure out what content you should create to raise brand awareness, and which channels you should use to promote it.
All the time we’ll use our suite of analytics and keyword tools to keep track of your results so you know exactly what you’re getting.
Words can win you business.
But sometimes you need a little something different to make you stand out from the crowd.
If you want to use visual content like infographics to earn some more attention, explain complex information in an easy to understand way, or freshen up your social media promotion, our designers can create infographics and other visual content that will meet your needs.
Whether you’re looking for large scale graphic to include in a blog post, or a smaller design to use as part of your social media strategy, we’ve got you covered.
Our designers can also help to make your written content stand out by designing clear, concise guides and eBooks that you can use for lead generation.
eBooks and whitepapers are extremely effective for lead generation.
But too many of them leave readers disappointed and feeling cheated that they’ve handed their information over for nothing.
We don’t just create eBooks for the sake of putting content behind a form.
Working together, our copywriters and designers will create informative eBooks and research driven whitepapers that give your audience useful, new information.
If you want to convert your audience into leads and customers, then you need dedicated landing pages.
We can help you create landing pages that convert.
With clear, crisp creative copywriting that entices your audience to make a purchase or hand over their details, mixed with a professional design, our landing pages can help take your online sales and lead generation to the next level.
Whether you want a landing page for a new eBook or guide, or a page to send customers as part of your latest PPC campaign, let our content marketing consultants come up with content that converts for you.
Are you looking your business online?
Or moving your physical shop into the digital arena?
A professional, well designed website can help you stand out and win more business.
No matter if you’re looking for a brochure website to highlight your service, or a full scale Ecommerce website, our design and development team can help.
We’ve worked with companies ranging from new start-ups to international businesses on their web design.
Along with designing you a high converting website, our SEO copywriting team can fill your website with engaging content that entices your audience, gives them useful information and, ultimately, turns them into paying customers.
Our content creation process is built in a tested, rigorous methodology to make sure we’re all on the same page and creating content that hits the mark, is on message, and does what you need it to.
Identifying topics and themes
We’ll use keyword research and your industry expertise to create the high level topics and themes that we want your content to cover
Whether we’re creating a 700 word blog or a 5,000 word pillar page, we’ll create a synopsis to give a more detailed explanation of the messages and information you want to get across. This is our opportunity to make sure we’re focusing on the right things and that you’re happy with the direction the copy is taking.
Interviewing your experts
Sure, we could use Google (and we do as part of our desk research) but then your copy will sound the same as everyone else. We’ll sit down with one of your subject matter experts to get into the fine details of the content.
Making sure we’re hitting the message and highlighting what’s different about you and the benefits you provide.
One of our professional copywriters will get to work creating the content based on our keyword research, desk research and interview notes with your experts.
We have a full team of copywriters and editors and your copy will go through at least three sets of eyes internally here before it comes to you. We want to make sure the copy flows, the message is clear, and we’re hitting the right notes
The review process
Once we’ve reviewed your new content on our side, it’s your turn to review and make any amendments or to clarify anything you’re not sure on. We don’t recommend approval by committee and it’s best to have a single point of sign off so things don’t get slowed down. We only provide a maximum of two rounds of edits per content asset.
Publication and promotion
Now it’s time to introduce your new content to the world. Once it’s live on your website we’ll advise on the best promotion tactics if you need us to and we’ll start looking for opportunities to place articles as guest posts.
Like the best race cars, we constantly analyse the performance of our content and the results our content marketing services are generating. If a piece of content isn’t working we want to know why so we can fix it. If it is working we want to understand why so we can replicate and improve our process even more.
I am yet to come across an organisation which is so true to their word. I went to Paramount Digital hoping to get help with my digital marketing issues and they have truly exceeded my expectation from the time I had my very first conversation with them. Thank you for guiding me through a process which was very alien to me and my team and thank you for being amazingly honest with your advise and finding me ways to save money. I could not praise this company enough for having such excellent work ethics, for truly caring about their customers needs and for the honest helpful advise. ABSOLUTELY OUTSTANDING in your field!
I have worked with Paramount Digital for 3 previous businesses that I have managed in London and still refer them to anyone who wants to improve their business through digital marketing.Dave and his team have built our clinics websites from scratch, giving a more luxurious and user friendly feel, they also deal with our SEOs on a monthly basis and we have seen a massive increase in new enquiries and traffic to the website. They also give great sound advice when we want to boost specific treatments. Highly recommend this company!
We were recommended by a few business people that Paramount Digital were the guys to go to for a full website and hosting service. David, Brad, Sam and Jenny to name a few have been so help and professional. They really know their stuff and we have been impressed. I would recommended this business without hesitation and have done already.
My clinic has been using Paramount Digital for years and from the first phone call they have been really impressive. The SEO results have been consistently strong and their customer service is excellent. Whenever I have a problem or question they have always responded immediately and have either resolved the issue or given me really good advice. They have always gone above and beyond what they are contracted to do. I would highly recommend their services to anyone looking to work with a professional outfit to positively impact their SEO.
I have been with Paramount Digital for over 18 months now, the team manage all aspects of our digital marketing – SEO, Google Shopping and Social Media Campaigns for my website Clarkes Golf, our online sales have increased by 90% as a result of the work completed, receiving regular reports providing transparency in the work completed clearly showing the improvements being made, I HIGHLY RECOMMEND Paramount Digital if you are looking to improve your online presence and increase sales (difficult to understand the negative review as the team have always gone above and beyond) A results driven, transparent Digital Marketing Agency.
Thanks at all the team at Paramount, especially Dave, Andrew, Alex and Sam who have helped us massively with our journey online.
Paramount Digital have been helping me with our SEO and PPC for the last 2 years. I am very familiar with both areas, but needed help to improve our performance, increase the number of new leads, and get a better ROI. I can honestly say that they do great work, are a fantastic team, and most importantly – they deliver what they say they will. If I’m still happy 2 years later, that says it all. They are always available to talk when needed, they go the extra mile, and they really care about doing a great job. I can’t recommend them enough. David Hunter, Andrew Gillespie, Sam Rourke, and the rest of the team have shown me why it’s so important to listen to the experts in this area. The results have been amazing, and I hope to enjoy working with them for many years to come. Jill Wright, General Manager of The Harley Street Smile Clinic.
Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!
We have been working with Paramount Digital for almost 2 years, managing our SEO, PPC and more recently targeted Remarking and have seen a drastic improvement in online sales in such a short space of time.
We always find that the staff are easy to work with and are always on hand to discuss new avenues and ideas to optimise our website. We find it hard to believe the negative review as Dave and the team have gone above and beyond for us, and we would highly recommend Paramount Digital to anyone looking to increase their online sales.
Paramount were our 3rd SEO company having tried 2 before that were basically useless, took our money for 12 months and did more harm than good.
Paramount are the real deal, have improved rankings and increased site turnover.
I find staff to be helpful and professional. They do know what they are doing. And whilst it wasnt an overnight success, nothing is with SEO, we are now benefitting from the hard work they have put in for us.
We have had no experiences like some of the negative reviews here and wish everyone as Paramount every success in the future. For sure we will be along for the ride if the upward trends continue…
Excellent customer service and great results form our marketing campaign – would highly recommend Paramount Digital for your digital marketing strategy!
Great company to work with. They assisted our company with SEO and website optimisation. Would definitely recommend their services.
Excellent, proven results from professional, friendly staff. Recommended.
How do our content marketing services help with SEO?
The best content marketing is focused on creating content for people.
But it should still have some solid SEO foundation work underneath it.
Content written for a digital audience needs to be three things; relevant, informative and readable.
Our content team work closely with our SEO experts to ensure every aspect of the content we put out is built on a foundation of data which is relevant to you.
This means that whatever your industry, we come equipped with the information needed to write content which speaks to your ideal customer and provides them with a valuable user experience.
By creating useful and informative content and implementing specific keywords that you’re looking to rank for, we are able to engage your existing customer base, whilst also attracting a wider audience who are looking for the product or service that you have to offer.
An SEO strategy without content would be worthless.
How does content marketing lead to conversions and sales?
Customers today (both B2C and B2B) do a lot of their own research before getting in touch with sales or making a purchase.
And they do the majority of this research online.
By creating engaging, SEO backed content, you can make sure your customers find you online when they search for information.
If you’re not creating content, customers won’t find you.
And content marketing works across every stage of the buyer journey.
By creating a content strategy you can attract an audience to your website, nurture them into leads and ultimately convert them into customers.
What are the benefits of content marketing?
Creating quality, actionable content for your audience will help you to drive conversions to your website.
5 of the biggest benefits of content marketing:
- Increase on-site content
Taking the time to produce useful content for your website will give customers more reasons to stick around and to familiarise themselves with your brand. It’s also an excellent way to build trust with your customers which in time will lead to higher conversion rates and allow you to understand more about the user’s journey.
- Improve visibility in search engines
Updating your website with unique content (containing long-tail keywords and topics that your customers search for frequently) can also help you to improve your rankings on search engines, like Google. Fresh on-site content and blogs are regularly indexed by Google and continue to generate organic traffic long after they’ve been published.
- Higher domain authority
Adding quality content to your website will also help you to build credibility and authority. Inbound links within the content will help to improve your domain authority even more – allowing you to earn organic search visibility across your website. Blogs about the challenges your customers are faced with, or issues relating to your industry, are guaranteed to make your company more credible.
- Improve brand reputation
When visitors read the content on your website, they’ll build an impression of your brand. Customers are likely to think more highly of you if you provide material that’s interesting, intriguing and informative. Content can be shared to social media – helping you to bring in more qualified leads and website traffic – getting more customers to interact with your brand.
- Guide buyers through the buyer’s journey
Every customer goes through the ‘buyer’s journey’ before they make a purchase. The buyer’s journey acknowledges a user’s progression through research and decision-making and engaging content can help them to make their decision quicker.
What makes good content?
Content is a vital part of any website, and not just from an SEO standpoint. Of course, having informative, relevant content is a key component in getting your site ranking higher for targeted keywords, however it’s also crucial to create a positive user experience. This means that your content needs to find a way to stand out from competitors and make your user glad that they decided to click on your website. You can either leave them curious for more information from the trust you give them in your piece or confirm their decision to purchase or consult your business with informative content with plenty of facts.
So, the real question is, how do I make my content good enough to rank on search engines and to appeal to an audience? Well you’re about to find out…
Before deciding what to write, it’s important to immerse yourself in your content. This is usually not a difficult thing to do if you are actively involved in the trade or have done enough research to know exactly what you’re talking about. If you show enthusiasm and confidence in your writing, then this will stand out and make readers believe and trust the content that you are providing.
Knowing your audience
Enthusiasm for your content is a fantastic trait to have and will greatly improve how it comes across to your audience. But, on the topic of audience, it is important to know exactly who your product, service or company in general is targeted at. Understanding your demographic is beneficial in any type of marketing but is especially so for content. This helps you distinguish the tone in which your content should be written. Mistakes can be costly here, as you wouldn’t see a law firm talking in an informal manner, as they are wanting to give off the identity of being trustworthy and professional. In the same breath, you wouldn’t see a toy store talking formally and professionally, as they are looking to appeal to a younger audience and sell their product in a much different way.
Set out your content in an engaging way
No one wants to be met with walls of text, and this is no truer than on a website. If you click onto a web page and are met with long paragraphs full of text, your head is bound to hurt by the end of reading! This is why it is useful to set your content out in a way that encourages the viewer to read it, this can be through subheadings and smaller, sharper paragraphs, as well as images. This gives your viewer a more visible journey through your content and encourages them to read on.
Including relevant keywords
Arguably the most important aspect of content is including relevant keywords that your company would like to target. Whether this be localised or national, including terms that are realistic to target is important. By including these keywords, your web page is more likely to rank higher for a term. This can be used in different variants that have high search volume, or a term that is directly linked to the page, which the customer can find out more about the product that they searched Google for. By ranking higher for more keyword search terms, your web pages will naturally drive more traffic and exposure to your web site.
Ensure your content is grammatically correct
Once your content has been written out, it is important to make sure that it is grammatically correct and makes sense. This is crucial in maintaining professionalism and making your content easier to read, as well as keeping a close tenor (relationship) with your audience. To do this, we’d recommend leaving your article/piece for at least an hour before coming back to it with a fresh pair of eyes. Alternatively, you could ask a colleague to look over it, to make sure it makes sense to them and get some feedback on what else you could include or take out.
Can I just work with the content team?
Yes, of course. Perhaps you’re struggling to create relevant content that attracts visitors? Or maybe you’re too busy to continuously update your website with fresh blogs? Either way, we can help.
Content marketing comes hand-in-hand with SEO – therefore, in most cases, you will inevitably work with both teams. But we certainly don’t believe in set packages and there’s no pressure to use any of our other services (e.g. PPC, design and development, social media).
We always start the process by conducting a detailed analysis of your website. If we think other aspects of digital marketing could be beneficial, we’ll say (and can recommend a tailored strategy that is perfect for your needs). But ultimately, the decision is yours – and if you wish, it’s possible to focus your budget solely on content marketing and the associated SEO.
Will I get an account manager to talk to?
If you sign up to our content marketing services you’ll get a dedicated content marketing consultant who will act as your main point of contact and lead the work on your account.
These aren’t just project managers or a go between, they will be actively working on your account day-to-day so they’ll know exactly what is going on at all times.
How much does content marketing cost?
How much you spend on content marketing depends on the level of services you want.
If you’re looking for some email marketing or a basic blogging programme you’ll pay less than for a full blown content marketing strategy.
Get in touch with us today and let’s talk about your needs for content marketing.
How long until I see results from content marketing?
This is one we get asked a lot.
And honestly, there is no way of guaranteeing exactly when you’ll see results.
Content marketing is a long term strategy and needs some commitment to get the most out of it.
Yes there are some things we can do that will likely see you get results quickly.
Fixing any technical SEO problems, targeting keywords to relevant searches, or creating content consistently can all get results in a few months if done well.
Long sustained results will only come from a long term commitment to content marketing.
What content marketing tools do you use?
Our team uses a range of tools and software for content marketing.
From Google Analytics to measure website performance to ahrefs to monitor keyword performance, we have a suite of tools that we can use to track every part of your content marketing strategy to make sure you’re getting good ROI from your campaign.
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