How to effectively use AI for SEO

We are currently in the midst of an AI boom where companies and professionals all over the planet are adopting the use of artificial intelligence for a wide range of tasks.

In the search engine optimisation (SEO) world, its use has increased radically, with many businesses now using it to create content of all kinds, while many use AI for SEO purposes.

Are you keen on using AI for SEO efforts? Not sure which types of SEO tools are available to use? Read our useful guide to find out how you can use AI effectively to increase your ranking on search engines.

Before we begin, it is important to stress that AI should not be used to create body content on a website. If large amounts of content are artificially generated, this can come under penalty by Google. Google is becoming much smarter at recognising this content, so it is better to be safe than sorry and use AI as assistance rather than to take over your website.

What is AI SEO?

AI SEO is a search engine optimisation strategy that uses artificial intelligence tools to complete tasks related to a website’s visibility on search engine results pages.

Using any AI tool often provides a wealth of data in a matter of seconds, offering recommendations based on its machine learning. AI SEO tools can speed up time-consuming SEO tasks such as keyword research and content creation, allowing SEO professionals to be more efficient with their time.

As well as providing relevant keywords to match the search intent of a target audience, AI-generated content can be used to improve SEO performance on search engine rankings.

AI tools can also be used to add schema markup to a website, which helps search engines better understand the content it’s reading.

When used properly, AI and SEO can produce fantastic results.

How to use AI tools for SEO

There are several different ways of using artificial intelligence in SEO.

Many SEO professionals use AI tools to create briefs to aid with content creation. It’s also used to outline relevant keywords to target user behaviour.

Topic research

If you’re stuck for ideas, or you need some more information about a certain topic, AI tools can help greatly.

A free AI tool like ChatGPT can be used to help with content creation. Simply ask it to provide you with some ideas for a blog post about a certain subject. In a matter of seconds, it will produce some interesting blog post titles that could help you on your way.

From here, you can start to produce high-quality content based on the recommendations from the AI tool.

Keyword research

The keyword research aspect of any SEO professional’s job can be time-consuming. With the use of AI, you can speed up the process of finding relevant keywords that can help improve your content’s search rankings.

Semrush has a keyword tool that makes it easy to find a word or phrase related to your chosen subject, giving you the best chance of appearing high on search engines.

Other websites, like ahrefs, offer an excellent keyword tool that offers relevant keywords and questions that users ask for your search terms.

From there, and with your blog post titles in place, you can begin to create content.

Content optimisation

Content optimisation is part of an SEO strategy. It’s the process of updating or creating content in a bid to attract a target audience and ensure it performs well on search engine results pages.

This includes:

• Updating titles, meta descriptions and headers to include relevant keywords
• Using keywords throughout any content
• Reworking sections of content to better meet search intent

A report stated that 53% of marketers saw their search engine results improve after optimising their content, so it’s an essential aspect of any SEO strategy.

SEO tools that help with content optimisation can suggest improvements. However, it’s important that a human element comes into play and everything is reviewed and approved.

Backlink analysis

Backlinking is a proven SEO strategy to show Google and other search engines that your website is a trusted source of information.

AI SEO tools help to identify potentially high-quality link-building chances. They can also alert you to any backlinks you’ve lost.

AI tools like Semrush’s Copilot and ahrefs software can evaluate your backlink health and provide recommendations on how to improve it.cover both short and long-tail keywords with varying monthly search volume for your content strategy, allowing you to tailor your website copy to attract users for specific search terms.

Schema markup

Schema markup – also known as structured data – gives search engines a helping hand to better understand a website and its content.

This code allows you to display rich results that appear more prominently on search engines, and take up more space than simple text results.

Google uses schema to identify 31 different content types so it can deliver more meaningful information for web users.

For example, a website displaying a recipe will have a schema that tells Google information like customer ratings and a snippet of how long it will take to complete the recipe.

Writing schema markup can be a time-consuming process and you must add code to a website, which is not something many people know how to do.

AI tools like Jasper can help with this task. It will generate the code so you can simply copy and paste it into your website’s backend.

Advanced data analysis

If there’s one thing AI is useful at, it’s analysing huge swathes of data – and in the SEO world, that’s a common occurrence.

Some AI SEO tools can provide updates and insights into performance drops, ranking declines, a loss of keywords and much more. These not only are useful but can save you an enormous amount of time tracking data, and give you the answers to make data-driven decisions to positively impact your search rankings performance.

Speak to Paramount Digital about your SEO strategy

Are you interested in improving how your brand appears on search engine results pages? Have you seen a dip in performance and need some expertise to repair the issues?

Well, at Paramount Digital, we can help.

Our team boasts years of experience helping businesses, and we use the very best pieces of software and SEO tools to ensure we get the best results with every SEO strategy.

Interested in improving your understanding of user behaviour and increasing your organic traffic? Get in touch with Paramount Digital today.