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Case Study:

134% increase in revenue year to date compared with last year

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Wicken Toys Graphic

The Brief

Our client, Wicken Toys was keen to keep scaling things up in 2024 so the goal from the start of the year was to scale spend whilst improving on or maintaining the ROAS.

Our Approach

We initially started by introducing more top of funnel activity to drive brand awareness and traffic to the website. We then focused on optimising and expanding our purchase focused campaigns at the bottom of the funnel along with driving more cold users from a purchase focused campaign.
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The Result

When comparing Jan – Aug in 2024 with the same period last year we have scaled spend by around 40% which in turn has led to increase revenue of 134%, all whilst growing the ROAS by 64%. So, the client is earning more at a more efficient rate of return.

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