134% increase in PPC revenue YoY for Wicken Toys

Scaling a successful PPC strategy without sacrificing performance

Services PPC

We were already managing a successful PPC account for Wicken Toys that was delivering a high ROI within their budget. Due to this success, they decided they wanted to put more budget into paid search advertising. Our goal was to scale advertising spend across a wider range of products, without sacrificing performance or reducing ROAS.

Client Wicken Toys

Industry eCommerce

Year 2020 - present

What We Did For Wicken Toys

Funnel expansion & awareness

Introduced more top-of-funnel activity to increase brand awareness and website traffic.

Optimisation of purchase-focused campaigns

Enhanced and expanded bottom-of-funnel campaigns to drive conversions.

Driving cold users into purchase campaigns

Implemented strategies to attract new cold audiences into conversion-focused funnels.

Increase in ad spend

Increase in revenue YoY

134

Increase in ROSD YoY

The Results

By expanding awareness campaigns, optimising purchase-focused activity, and drawing cold users into conversion funnels, we scaled ad spend by 40% while driving a 134% increase in revenue and a 64% improvement in ROAS, proving Wicken Toys could grow aggressively without sacrificing efficiency.

What Our Customers Say

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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