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Case Study:

Revenue increased by 153% on Google Ads Campaigns

We achieved a huge increase in engagement and conversion data, with total revenue up by over 150%, and we are still on an upward trend!

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The Brief

Our client Much Better Skin, approached Paramount Digital with concerns around their current Google Ads campaigns.

The results were steady and they were in the clear in terms of ROAS, but they believed they could achieve more volume and in turn a higher return on investment.

We came up with a bespoke strategy for the shopping campaigns, re-allocated a significant amount of budget that was going on the brand name and planned a full overhaul of Merchant Rules & campaign structure.

Our Approach

We started with analysing the past data of the account and identified key themes within. We then began separating products by ROAS and working out where the main bulk of revenue was coming from. From here we then formulated strategy to get maximum exposure of the high return products, and then planned what we were going to do to increase the conversion rate of the products not performing as well from a CRO and post click point of view.

As well as this, some outdated rules were limiting the account on the whole, as well as some bid-strategy and campaign settings that needed to be amended and A/B tested. Stage 2 of the strategy included the implementation of some new campaign types to help support the shopping campaigns, as well as more robust reporting.

The Result

As a result of the consistent A/B tests and focus products, leveraging the specific product results, we were able to increase the conversion value by 153%, whilst bringing down the cost per lead by over 19%, as well as increasing the ROAS by over 350%.

The account is still on an upward trend and we are excited to see the future results!

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u0026nbsp;rnrnu003cstrongu003e1. Let’s talku003c/strongu003ernrnBook a 30 minute consultation call with one of our team so we can understand your goals for digital marketing and what services you need within your budget.rnrnu0026nbsp;rnrnu003cstrongu003e2. Let’s get strategicu003c/strongu003ernrnOnce we know where you want to get to, we’ll put a plan in place to get you there. You’ll get a clear outline explaining all the costs and what results you can expect.rnrnu0026nbsp;rnrnu003cstrongu003e3. Let’s start growing your businessu003c/strongu003ernrnOnce we’re all pointing in the right direction our expert team will get to work delivering what we’ve promised and getting you the best ROI possible.

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