In the modern technological era, where seemingly everything is online, it’s important to have a visually appealing website. Whatever industry you specialise in, you should have a website that potential customers can visit to find out more about you.

If you work in e-commerce, your site design must be high-quality with an easy-to-use user interface and interesting visual elements to make it easier for visitors to purchase.

What is a good website design, though? And, what are the benefits of good web design?

Continue reading our helpful guide for all the answers and to transform your web design project.

Benefits of good web design and a visually appealing website

Good website design can be the difference between potential customers leaving your website or helping your users accomplish their original aims.

When your target audience finds your website via search engines (thanks to your fantastic search engine optimisation (SEO)), you’ll want to ensure your website has a responsive design that lets users interact with its important elements.

What are the main benefits of good web design then?

Setting the first impression

The first impression is key when promoting your brand. Your target audience can make their mind up about your business usually within a few seconds of accessing your website. If there’s too much white space, or there are no interesting visual elements, or it loads slowly and has a poor layout, they’re likely to quickly back out.

Aids SEO strategy

Many visual elements impact your SEO strategy, which impacts your performance on search engines. If you have poor web design, you’ll struggle to achieve the results you want organically.

Builds trust with your target audience

Put simply: people do not trust poorly designed websites. Low-resolution images that take a while to load, a strange layout and a dated user interface are surefire ways to lose returning website traffic. This is especially important for an ecommerce site, which needs visitors to trust them to purchase items and input their banking information.

Remain competitive

With every company having a digital presence, the competition online is wild. If you want to stay ahead of your competition, you must have a good website.

Creating consistency

Good web design means having the same colours, fonts and styles throughout your website. Not only does this produce excellent consistency, but it highlights who you are as a brand, allowing you to stand out to your audience.

What is a good website design?

There are many steps to creating a well-functioning mobile-friendly website that has an excellent visual hierarchy, and consistency across all of its web pages.

So, what makes a good website?

Clear purpose

The first step to making a good website is to ensure you have a clear purpose and ideas of exactly what you want the website to do. If it’s an ecommerce site, then the priority should be to make every website visitor make a purchase. If the website is centred around landing pages from PPC ads to make conversions, ensure they’re the main focus.

And, if your website is all about engaging, written content, ensure all traffic is easily directed to your blogs.

As soon as your website loads, it should be easy to immediately know what the purpose is and direct all users.

Established target audience

During the design process, you must establish a target audience. If you can understand the type of people who would be interested in visiting your website, you can tailor visual elements to increase the chance that users interact once they find your site.

Excellent user interface

Once you’ve done the first two steps, it’s time to make the website user-friendly.


Web design is all about making it as easy as possible for your audience to navigate a website. Think about where you want to send your traffic and make it as straightforward as possible for users to get there.

Easy for search engines

To bring in organic traffic from search engines, you must conduct SEO. Focus on the three cores of SEO: technical, on-page and off-page.

Fix everything in the background by making your website easily accessible for search engines to crawl.

After detailed keyword research, ensure the content on your website gives you the best possible chance to rank.

Third, try to build up a collection of backlinks, positive customer reviews and traffic from social media to show Google and other search engines that your website is one to be trusted.

Consistent and appealing visual design

According to WebFX, users’ first impressions of a website are 94% related to its design – proving how important good web design is.

What makes a good website design, though? Carefully consider what your niche is and how you could present it. Are you a photographer or photography studio that wants to showcase your work? Pick your best images and make it clear as soon as the home page loads that they’re visiting a photographer’s site.

Do you sell high-end trainers? Showcase the products in a clear and easy-to-view way.

Consistent colours and fonts

Another core aspect of excellent web design is to have a consistent theme of colours and fonts across the entire website.

Research from Colorcom states that people make a judgement on a product within the first 90 seconds of seeing it, and 90% of that decision is based on colour.

Using a consistent range of colours and fonts across your website and transitioning that across your marketing channels ensure excellent brand visibility.

User-friendly content

The key to a successful website is not only down to colours, fonts and layout; it must also contain engaging content on each web page.

If you’ve done solid keyword research (as mentioned above), you’ll have the right type of phrases and words ready to incorporate into your content – whether that’s on web pages or within blogs.

Creating content for each web page and adding blogs and case studies at regular intervals not only shows your audience that you’re regularly updating your website, but it gives you a much better chance of ranking higher on search engines.

Try and make your content point to an action – whether that’s selling a product, signing up for a subscription or contacting you. But, do this subtly.

Fast site speed

Speed is just as important to good website design as colours, layout and fonts. If your website is slow, you’ll struggle to retain your audience.

Around 25% of website users back out of a web page if it hasn’t loaded within four seconds, and around half would never return to a slow web page.

So, ensure your site speed is up to scratch by optimising images, limiting the number of HTTP requests and the use of external scripts, and more.

Works on mobile devices

Finally, good web design must work on all devices. According to Statista, in the first quarter of 2023, 94% of global users accessed the internet with their smartphones.

If you want to make your business grow and bring in more traffic online, you must make your website friendly for mobile users.

Keep all key information near the top of the page and don’t force users to keep scrolling endlessly to find what they’re looking for. This will have the same impact as having a slow load time.

Choose Paramount Digital as your website design and development experts

If you’re keen to transform how your brand is represented online, but you’re no tech expert, we can help.

Whether you need help building a website from scratch or want to make your existing website much more user-friendly, our in-house Web Design and Development team at Paramount Digital is perfect for you.

Our web developers have decades of combined experience and possess all the tools to provide the highest quality web development services in the UK.

Interested? Simply contact us today by calling 01744 747474 or by sending an email to marketing@paramountdigital.co.uk.