TikTok has become a global phenomenon and social media giant with a billion monthly active users from around the world. Business owners can leverage its unique short-form video content to hit new demographics and, by extension, new customers. Data shows that 47.4% of US TikTok users are below the age of 30, which is an up-and-coming generation with a
TikTok has become a global phenomenon and social media giant with a billion monthly active users from around the world. Business owners can leverage its unique short-form video content to hit new demographics and, by extension, new customers. Data shows that 47.4% of US TikTok users are below the age of 30, which is an up-and-coming generation with a lot of spending power.
This should be an essential part of the business strategy and not an afterthought assigned to an intern. Read on for the best tips and tricks on how to optimise your TikTok account for your business.
Why Should Your Business Consider Using TikTok?
Like with any social media platform, it is a value-added proposition. The work you put into it pays many dividends through engagement and reaching new audiences. The ways you can leverage it are to:
· Create Brand Awareness
It puts your business in front of more eyes, and if you link it to your storefront, it allows for a one-click experience for the customers of your brand. Consistency is key, though, in terms of posting schedule, messaging, and availability to increase brand awareness as you create short videos.
· Promote Products
The unique content of the TikTok community allows you to briefly describe each product, perhaps with a fancy twist in the video. You can use the videos to spotlight different parts of the catalogue to your viewers, and it also gives a platform to promote sales and deals. Bonus points if your marketing hits the viral part of the algorithm.
· Enlarge Your Audience
Each day millions of people from around the globe watch their feed. Take advantage of your posted videos to cross global borders and enlarge your viewing audience. Using TikTok’s strengths, you can convert viewers into loyal customers. Responding to comments and posts shows your investment in your audience as well.
· Attract New Customers
In the same vein, having an international audience helps you by attracting new demographics and sales markets for a wider set of buyers.
How to Use TikTok for Your Business
TikTok is about the unique experience. Try something that no one else has done before, or make yourself available to your customers by bringing them into your office or warehouse. Most of all, be authentic. Then make sure you are adopting all of TikTok’s affordances and content trends. Viral video fads come and go, so be sure to jump in on trending hashtags and trends.
Drive Traffic to Your Website
Start by customising your profile to be engaging and stand out, but make sure you are staying on-brand. Link to your website from your TikTok profile—and on your website, link back to your social media pages for internet synergy.
Make TikTok videos a key part of your marketing strategy by having a liberal use of relevant hashtags. You can also take advantage of how Google indexes video content. The affordances work for you as you make a TikTok for business strategy.
To drive traffic, go ahead and embed your videos where you can. Create what is known as a “tunnel” to keep viewers engaged; link a video to a page for the next video in the sequence or with new content. Leverage analytical plugins and apps to see what is working and what isn’t. Keep clear goals in mind and tailor all content toward that to eliminate wasteful noise.
The proper timing of these videos should generally be under one minute. Based on the research done by the experts at Celebian, shorter videos increase the viewing completion rate. The completion rate in turn triggers the algorithm to show more of your content.
If you need help making a highly effective TikTok for business strategy, contact us here at Paramount for assistance right now!