TikTok Advertising
With 500 million active users worldwide, TikTok has taken the social media market by storm. Since launching in 2016, the platform has grown and exploded with popularity, leading to over 1.5 billion downloads from android and IOS app stores. TikTok is favoured by Generation Z for the fun and addictive daily content. However, businesses are finding that it’s an effective way to advertise their products and services to highly engaged consumers in a creative, personal way.

The Paramount Approach to TikTok Advertising
As a business owner, you shouldn’t have to deal with the hassle and complications of social media marketing. That’s why we are here to help!
Our dedicated team of social media specialists are up to date with the latest trends and hashtags, which means you can get on with the important task of running your business. We break things down into cost-effective methods to meet your needs. And provide you with clear results without the technical jargon.
What you can expect from us:
- A comprehensive analysis of how advertising on TikTok can improve and supplement your existing social media marketing.
- Help with establishing a detailed plan of action which meets your goals, targets your audience and identifies other actionable steps to take to increase your brand’s presence.
- A fully optimised profile to help your audience find you and drive traffic to where you want them.
- An accurate report of your advertising return on investment demonstrating the ranking process of interaction, engagement and conversion.
- Help in developing a bespoke TikTok strategy to help you take charge and lead from the front line.
At Paramount, we work closely with each of our clients and treat them as individuals. Marketing strategies are built on a case by case basis, ensuring that you are getting the best for your money. When it comes to delivering results, we believe that honesty is the best policy, which is why we obtain the latest live data from our analytics tools.
Working with us means that you are in control. Every member of our team is passionate about what they do and are happy to help!
Our social media services
The Paramount team will clearly identify which social media platforms your customers are using and from that begin to make Social media pages on different pages which have been identified as most effective.
Regular posts, promotions, reviews, information on products and the business will regularly be updated to keep engaged with the current customers but also reach out to new customers. This is a way customers can communicate directly with you the business so we will make sure all direct messages from customers are answered so they feel appreciated by your business.
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Why choose social media marketing?
FAQs
What are Tiktok ads?
Advertising on TikTok has quickly become a marketplace for businesses to target younger audiences and showcase their products in a fun and creative way. Businesses are now considering TikTok adverts to help drive traffic to their websites and boost engagement levels by focusing on video marketing.
Why is video marketing so important?
Watching videos has become one of the top forms of entertainment in our daily lives. With the growth of technology and streaming services, video content is becoming one of the easiest ways for businesses to drive a personalised message to their audiences.
How can advertising on TikTok help?
TikTok advertising is still in its ‘beta’ phase which means that you could join a host of businesses that are hopping on the TikTok advertising trend. By investing in TikTok ads, your business will be able to reach new organic audiences every day!
How does TikTok advertising work?
Due to TikTok’s algorithm, videos that receive more likes, comments and downloads, are more likely to be shown to more people. This means that by selecting the right the placement for your ad, you can reach a wider audience with the potential to go viral. For example, your TikTok advert is more likely to be viewed by people who are interested in your products/services, as your ad may be placed just after a viral video or a popular social media influencer – this means more leads and sales for your business!
How much does it cost to advertise on Tiktok?
Ads can range in price to suit your business needs. Similar to advertising on other social media platforms, TikTok uses the PPC (pay-per-click) model, this means you only pay if the user who views your ad takes the preferred action.