Social Media Marketing Agency

Take your business to new heights using social media

Social Media Marketing

Social media has changed the way customers interact with businesses and brands online. In 2019, over 95% of adults aged between 18-34 say they are more likely to follow a brand via their social media networks – but how visible is your business?

At Paramount Digital, we pride ourselves on being a cutting-edge social media marketing agency – leading on the latest trends, and always ready to switch things up and get you noticed

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The Paramount approach to social media marketing

Though social media has been around for some time now it is still a marketing service surrounded by smoke and mirrors. But it shouldn’t be.

Our approach is straight-forward and effective, with no confusing technical strategies, and no misleading promises. Our three core values are adhered to across the board, which means you can always expect honesty, clarity and control at all times.

When you come to us for your social media marketing needs, you can expect:

A detailed and comprehensive audit of your present channels to identify where you could be improving.
A clearly identified plan of action, taking into consideration the social media platforms used by your audience, what you want to achieve through those social networks – and how we can work with you to achieve those goals.
Full optimisation of your social profiles to ensure they represent your brand clearly and are easy to find for search engines
Full access to track your social media’s return on investment clearly, through a ranking process of interaction, engagement and conversion.
A detailed bespoke social media strategy for your business across both organic and paid social media.

We don’t do confusing jargon or long-winded explanations, but instead show you why we do what we do. We want you to know how, and why our social media campaigns will help your brand grow, and we go above and beyond to make sure you’re always in the conversation.

At every step of the journey with us, you’re in the driver’s seat, keeping you in the know in a way that is approachable and understandable.

Our social media services

The Paramount team will clearly identify which social media platforms your customers are using and from that begin to make Social media pages on different pages which have been identified as most effective.

Regular posts, promotions, reviews, information on products and the business will regularly be updated to keep engaged with the current customers but also reach out to new customers. This is a way customers can communicate directly with you the business so we will make sure all direct messages from customers are answered so they feel appreciated by your business.

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What is social media marketing?

Over the last decade social media has become an integral part of our day to day lives. Platforms such as LinkedIn, Facebook, Snapchat and Pinterest have billions of active daily users and within them are your ideal customers.

By using both organic and paid social media marketing we can target your customers where they live on the web, no matter whether you simply want to grow awareness of your brand or launch a brand-new campaign. Using a data-driven our team work together to design a social media ad that not only looks great, but also has the substance to grab your customers attention and draw them in.

Talk to an expert

Are your social media campaigns underperforming? Why not let us help? Our team of social media marketers are experts in what they do and are on-hand to work with you to boost visibility, increase engagement and improve conversions. Contact us today for a no-obligation chat with one of the team.

What are the benefits of social media marketing for your business?

With the average person using up to five social media accounts and spending 28% of their day engaged with social channels, it’s a no-brainer that your business needs social media, but the key is to ensure you’re using the right channels.

There are two main goals you may want to achieve using social media. You can use it to grow a community of brand advocates, using it to discuss trends in your industry and engage with your social community about new products, services while providing customer support. Or you may wish to use it as a distribution channel for your content and business’ news with the aim of driving your followers back to your website and along your sales journey.

Whatever your motivation – our team know how to help you achieve your goals.

Customer Reviews

I am yet to come across an organisation which is so true to their word. I went to Paramount Digital hoping to get help with my digital marketing issues and they have truly exceeded my expectation from the time I had my very first conversation with them. Thank you for guiding me through a process which was very alien to me and my team and thank you for being amazingly honest with your advise and finding me ways to save money. I could not praise this company enough for having such excellent work ethics, for truly caring about their customers needs and for the honest helpful advise. ABSOLUTELY OUTSTANDING in your field!

Connor McQue

Been working with these guys for many years now and there service and the results they have given us have been brilliant. We have two websites which they run the SEO for and traffic increases month on month, year on year for both. Also whenever we have needed advice i feel we have always been pointed in the right direction.

Adam Curtis

I have worked with Paramount Digital for 3 previous businesses that I have managed in London and still refer them to anyone who wants to improve their business through digital marketing.Dave and his team have built our clinics websites from scratch, giving a more luxurious and user friendly feel, they also deal with our SEOs on a monthly basis and we have seen a massive increase in new enquiries and traffic to the website. They also give great sound advice when we want to boost specific treatments. Highly recommend this company!

Niamh Kennedy

We were recommended by a few business people that Paramount Digital were the guys to go to for a full website and hosting service. David, Brad, Sam and Jenny to name a few have been so help and professional. They really know their stuff and we have been impressed. I would recommended this business without hesitation and have done already.

Gary Wilson

My clinic has been using Paramount Digital for years and from the first phone call they have been really impressive. The SEO results have been consistently strong and their customer service is excellent. Whenever I have a problem or question they have always responded immediately and have either resolved the issue or given me really good advice. They have always gone above and beyond what they are contracted to do. I would highly recommend their services to anyone looking to work with a professional outfit to positively impact their SEO.

Stacey Bettsy

I have been with Paramount Digital for over 18 months now, the team manage all aspects of our digital marketing – SEO, Google Shopping and Social Media Campaigns for my website Clarkes Golf, our online sales have increased by 90% as a result of the work completed, receiving regular reports providing transparency in the work completed clearly showing the improvements being made, I HIGHLY RECOMMEND Paramount Digital if you are looking to improve your online presence and increase sales (difficult to understand the negative review as the team have always gone above and beyond) A results driven, transparent Digital Marketing Agency.

Thanks at all the team at Paramount, especially Dave, Andrew, Alex and Sam who have helped us massively with our journey online.

Chris Clarke

Paramount Digital have been helping me with our SEO and PPC for the last 2 years. I am very familiar with both areas, but needed help to improve our performance, increase the number of new leads, and get a better ROI. I can honestly say that they do great work, are a fantastic team, and most importantly – they deliver what they say they will. If I’m still happy 2 years later, that says it all. They are always available to talk when needed, they go the extra mile, and they really care about doing a great job. I can’t recommend them enough. David Hunter, Andrew Gillespie, Sam Rourke, and the rest of the team have shown me why it’s so important to listen to the experts in this area. The results have been amazing, and I hope to enjoy working with them for many years to come. Jill Wright, General Manager of The Harley Street Smile Clinic.

Harley St Smile, Harley Street Smile Clinic

Since Paramount have taken over our google marketing and social media we have had a huge influx of business. Dave and his professional team are extremely helpful and responsive- I would highly recommend Paramount for all your website and online business promotion needs!

Katie Ellison, Hello Baby

We have been working with Paramount Digital for almost 2 years, managing our SEO, PPC and more recently targeted Remarking and have seen a drastic improvement in online sales in such a short space of time.

We always find that the staff are easy to work with and are always on hand to discuss new avenues and ideas to optimise our website. We find it hard to believe the negative review as Dave and the team have gone above and beyond for us, and we would highly recommend Paramount Digital to anyone looking to increase their online sales.

OD's Designer Clothing

Paramount were our 3rd SEO company having tried 2 before that were basically useless, took our money for 12 months and did more harm than good.

Paramount are the real deal, have improved rankings and increased site turnover.

I find staff to be helpful and professional. They do know what they are doing. And whilst it wasnt an overnight success, nothing is with SEO, we are now benefitting from the hard work they have put in for us.

We have had no experiences like some of the negative reviews here and wish everyone as Paramount every success in the future. For sure we will be along for the ride if the upward trends continue…

Cloudstix

Excellent customer service and great results form our marketing campaign – would highly recommend Paramount Digital for your digital marketing strategy!

Stephen Scully, Apple Watch Straps

Great company to work with. They assisted our company with SEO and website optimisation. Would definitely recommend their services.

John Donoghue, Arcus Compliance

Excellent, proven results from professional, friendly staff. Recommended.

Jay Connolly

Why choose social media marketing?

Increase Brand Awareness

Social media is one of the most effective methods of increasing brand awareness, simply by increasing the visibility of your business. By simply creating a social media page your brand recognition will see massive improvements as you are being identified across different platforms. This is down to you engaging with a whole new audience with fresh and relevant content along with keeping in touch with your current audience.

Higher Conversion Rates

With the majority of the population using social media, it's an easy way to attract more customers to your website. By getting your Facebook or Instagram posts liked, commented on or shared, you're increasing the chances of a customer clicking through to your website. The more social media channels your company is shared on, the more reliable you are seen as to customers, encouraging them to purchase your products or services.

Cost Effective

Social media has to be the most cost-effective method of advertising out there. With the majority of social media platforms such as Instagram, Facebook and Twitter all being free to sign up to, you can see a much bigger reward for your efforts thanks to the extremely low initial costs. As you are seeing a much bigger return on your initial investment, you're also getting the opportunity to retain a bigger budget for other marketing ventures.

Improved Brand Loyalty

It is vital for every company to develop a loyal customer base. Keeping the customer satisfied should be every businesses' main goal. Social media channels aren’t just promoting your products and services, customers should be able to use these platforms as a way to engage and communicate directly with the business. This improves the customers' trust and loyalty in you as a business, as they know they are being listened to and appreciated by you communicating with them.

Thought Leadership

Providing important and insightful content across your social media pages is increasing your chances of becoming an expert in your field. Utilize the benefits of social media and build your presence by communicating and connecting with your audience. Share posts and content to help other freelancers or businesses out, and make sure people are liking and sharing your posts. Once followers increase on your social media pages, more and more customers will begin to stumble across your service, resulting in them following due to your depth of knowledge and following.

Improved Searched Engine Rankings

Although a social media page doesn’t directly improve search engine rankings, after a length of time the use of a social media page will bring in more traffic naturally. To rank better through social media, you should produce high-quality content that includes target keywords and phrases. By producing blogs, case studies, reviews and business information, it will make your social media page credible and you will begin to be recognised within the social media community, helping you rank better in search engines.

FAQs

Why do I need social media marketing?

Social media marketing is a great way to advertise your product/service to a specific target audience using their favourite social media platform. Your target audience is the ideal group of people who would be interested in purchasing or using your service. Before starting any social media marketing, you must consider your audiences’ demographics, ie. age, gender, interests, values, location, etc.

There are two main types of social media marketing that can help your business grow from day one:

Organic Social Media Marketing

Organic social media marketing focusses on the free services and tools available on your preferred social media platform. This is a brilliant way to showcase your brand’s personality and values whilst building a community of loyal followers at the same time. Dedicating a few hours to plan out your business’s social media schedule for the week, is something you can do in your own time and is completely free! However, cultivating a strong social media presence can take valuable time and with social media platforms constantly changing their algorithms, it is proving more challenging for organic social media to reach new audiences and potential customers.

Paid Social Media Marketing

Paid social media marketing utilises your target audience’s demographic information to specifically target them with ads for products/service they may be interested in. Audiences are more likely to interact with ads that align with their current interests, needs, buying habits and values. This is an excellent way to generate new customers and gain exposure on your brand. Investing in paid social media advertising allows you to get on with the important things you need to help you manage your business, whilst your social media takes care of itself.

How does Paid Social Media Marketing work?

Paid Social Media ads uses the PPC (pay-per-click) model, this means a budget is determined, however you only pay if the user takes the preferred action on your ad. A small investment can have substantial benefits and outcomes for you and your business, so it is worth taking the time to enquire to see whether paid social media marketing can help you.

Will I rank better in Search engines through Social Media Marketing?

By running a social media marketing campaign, you will be adding valuable content about your business which will contribute towards your overall ranking on search engines. By posting a piece of content to social media, you automatically give off social signals which indicate to search engines that you are active and not a bot. Studies have proven that high-ranking webpages have an immediate correlation to high social signals. Therefore, by increasing your social media presence and activity you are increasing your online visibility, brand recognition and lifespan of your content. This means you will drive more traffic and potential customers to your website, which will ultimately mean more conversions and sales for your business.

What are the best Social Media Platforms to use?

There are plenty of social media platforms available advertise on to help your business. Payment plans differ dependant on the desired platforms, so it is worth considering how much you are willing to budget for your social media marketing.

Facebook:

Largest social networking site and most widely used
Increased exposure to potential customers with 1.9 billion users
Reach audiences through targeted demographics
Ability to build a loyal community of followers through groups

Twitter:

Increase brand awareness and promote research using external links
Keep up to date with latest trends and utilise relevant hashtags
Reach large volumes of people through tweets and retweets
Posting limits due to maximum character limit

Instagram:

Popular for visual marketing content such as photos and videos
High levels of engagement and post visibility
Ability to connect with audiences and build authentic relationships
Real-time customer relations with audience

Snapchat:

Alternative method for audience to experience your product/service
Sponsored geofilters based on location
Vertical video content optimised for mobile
High engagement levels with a casual/informal tone

LinkedIn:

Formal/professional environment and tone of content
Increased SEO and opportunity to network with professionals in same industry
Heavy focus on educational. informative and valuable content
Ability to recruit professionals through endorsements and testimonials

YouTube:

Most popular video platform worldwide
Heavily focusses on video content and mobile optimisation
Fast and effective way to convey your brand message
Great alternative to improve SEO ranking

TikTok:

High organic reach and exposure to new audiences
Popular with younger audiences and influencers
Informal, casual and ‘fun’ tone of content optimised for mobile
Less developed than other social media platforms

What is the best social media to advertise on?

The best social media platform to advertise on is dependent on where your audience spends the most time. If you haven’t already, make sure you research your audience thoroughly and find out which platform(s) they use the most. From there you should consider tailoring your social media marketing strategy towards those specific platforms.

How do you track social media marketing?

Keeping track of your social media marketing is essential to determine what posts perform well in line with your marketing and advertising goals. Social media platforms often allow you to access insights to measure your metric data, such as reach, engagement, link clicks and more. So, it is a good idea to keep track via monthly reports to see how well your social media marketing is helping to grow your business.

Our Blogs

BLOGS

4 Social media platforms that are making the most of visual content and breaking news!

Social media is ingrained into our everyday lives and over the last several years it’s become the main source of breaking news, and even with …

Read Blog4 Social media platforms that are making the most of visual content and breaking news!

8th March, 2017

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