Social Media Marketing Agency
Take your business to new heights using social media
Social Media Marketing
Social media has changed the way customers interact with businesses and brands online. In 2019, over 95% of adults aged between 18-34 say they are more likely to follow a brand via their social media networks – but how visible is your business?
At Paramount Digital, we pride ourselves on being a cutting-edge social media marketing agency – leading on the latest trends, and always ready to switch things up and get you noticed
The Paramount approach to social media marketing
Though social media has been around for some time now it is still a marketing service surrounded by smoke and mirrors. But it shouldn’t be.
Our approach is straight-forward and effective, with no confusing technical strategies, and no misleading promises. Our three core values are adhered to across the board, which means you can always expect honesty, clarity and control at all times.
When you come to us for your social media marketing needs, you can expect:
- A detailed and comprehensive audit of your present channels to identify where you could be improving.
- A clearly identified plan of action, taking into consideration the social media platforms used by your audience, what you want to achieve through those social networks – and how we can work with you to achieve those goals.
- Full optimisation of your social profiles to ensure they represent your brand clearly and are easy to find for search engines
- Full access to track your social media’s return on investment clearly, through a ranking process of interaction, engagement and conversion.
- A detailed bespoke social media strategy for your business across both organic and paid social media.
We don’t do confusing jargon or long-winded explanations, but instead show you why we do what we do. We want you to know how, and why our social media campaigns will help your brand grow, and we go above and beyond to make sure you’re always in the conversation.
At every step of the journey with us, you’re in the driver’s seat, keeping you in the know in a way that is approachable and understandable.
Our social media services
The Paramount team will clearly identify which social media platforms your customers are using and from that begin to make Social media pages on different pages which have been identified as most effective.
Regular posts, promotions, reviews, information on products and the business will regularly be updated to keep engaged with the current customers but also reach out to new customers. This is a way customers can communicate directly with you the business so we will make sure all direct messages from customers are answered so they feel appreciated by your business.
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What is social media marketing?
Over the last decade social media has become an integral part of our day to day lives. Platforms such as LinkedIn, Facebook, Snapchat and Pinterest have billions of active daily users and within them are your ideal customers.
By using both organic and paid social media marketing we can target your customers where they live on the web, no matter whether you simply want to grow awareness of your brand or launch a brand-new campaign. Using a data-driven our team work together to design a social media ad that not only looks great, but also has the substance to grab your customers attention and draw them in.
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What are the benefits of social media marketing for your business?
With the average person using up to five social media accounts and spending 28% of their day engaged with social channels, it’s a no-brainer that your business needs social media, but the key is to ensure you’re using the right channels.
There are two main goals you may want to achieve using social media. You can use it to grow a community of brand advocates, using it to discuss trends in your industry and engage with your social community about new products, services while providing customer support. Or you may wish to use it as a distribution channel for your content and business’ news with the aim of driving your followers back to your website and along your sales journey.
Whatever your motivation – our team know how to help you achieve your goals.
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Why choose social media marketing?
FAQs
Why do I need social media marketing?
Social media marketing is a great way to advertise your product/service to a specific target audience using their favourite social media platform. Your target audience is the ideal group of people who would be interested in purchasing or using your service. Before starting any social media marketing, you must consider your audiences’ demographics, ie. age, gender, interests, values, location, etc.
There are two main types of social media marketing that can help your business grow from day one:
Organic Social Media Marketing
- Organic social media marketing focusses on the free services and tools available on your preferred social media platform. This is a brilliant way to showcase your brand’s personality and values whilst building a community of loyal followers at the same time. Dedicating a few hours to plan out your business’s social media schedule for the week, is something you can do in your own time and is completely free! However, cultivating a strong social media presence can take valuable time and with social media platforms constantly changing their algorithms, it is proving more challenging for organic social media to reach new audiences and potential customers.
Paid Social Media Marketing
- Paid social media marketing utilises your target audience’s demographic information to specifically target them with ads for products/service they may be interested in. Audiences are more likely to interact with ads that align with their current interests, needs, buying habits and values. This is an excellent way to generate new customers and gain exposure on your brand. Investing in paid social media advertising allows you to get on with the important things you need to help you manage your business, whilst your social media takes care of itself.
How does Paid Social Media Marketing work?
Paid Social Media ads uses the PPC (pay-per-click) model, this means a budget is determined, however you only pay if the user takes the preferred action on your ad. A small investment can have substantial benefits and outcomes for you and your business, so it is worth taking the time to enquire to see whether paid social media marketing can help you.
Will I rank better in Search engines through Social Media Marketing?
By running a social media marketing campaign, you will be adding valuable content about your business which will contribute towards your overall ranking on search engines. By posting a piece of content to social media, you automatically give off social signals which indicate to search engines that you are active and not a bot. Studies have proven that high-ranking webpages have an immediate correlation to high social signals. Therefore, by increasing your social media presence and activity you are increasing your online visibility, brand recognition and lifespan of your content. This means you will drive more traffic and potential customers to your website, which will ultimately mean more conversions and sales for your business.
What are the best Social Media Platforms to use?
There are plenty of social media platforms available advertise on to help your business. Payment plans differ dependant on the desired platforms, so it is worth considering how much you are willing to budget for your social media marketing.
Facebook:
- Largest social networking site and most widely used
- Increased exposure to potential customers with 1.9 billion users
- Reach audiences through targeted demographics
- Ability to build a loyal community of followers through groups
Twitter:
- Increase brand awareness and promote research using external links
- Keep up to date with latest trends and utilise relevant hashtags
- Reach large volumes of people through tweets and retweets
- Posting limits due to maximum character limit
Instagram:
- Popular for visual marketing content such as photos and videos
- High levels of engagement and post visibility
- Ability to connect with audiences and build authentic relationships
- Real-time customer relations with audience
Snapchat:
- Alternative method for audience to experience your product/service
- Sponsored geofilters based on location
- Vertical video content optimised for mobile
- High engagement levels with a casual/informal tone
LinkedIn:
- Formal/professional environment and tone of content
- Increased SEO and opportunity to network with professionals in same industry
- Heavy focus on educational. informative and valuable content
- Ability to recruit professionals through endorsements and testimonials
YouTube:
- Most popular video platform worldwide
- Heavily focusses on video content and mobile optimisation
- Fast and effective way to convey your brand message
- Great alternative to improve SEO ranking
TikTok:
- High organic reach and exposure to new audiences
- Popular with younger audiences and influencers
- Informal, casual and ‘fun’ tone of content optimised for mobile
- Less developed than other social media platforms
What is the best social media to advertise on?
The best social media platform to advertise on is dependent on where your audience spends the most time. If you haven’t already, make sure you research your audience thoroughly and find out which platform(s) they use the most. From there you should consider tailoring your social media marketing strategy towards those specific platforms.
How do you track social media marketing?
Keeping track of your social media marketing is essential to determine what posts perform well in line with your marketing and advertising goals. Social media platforms often allow you to access insights to measure your metric data, such as reach, engagement, link clicks and more. So, it is a good idea to keep track via monthly reports to see how well your social media marketing is helping to grow your business.
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