Magento and Woocommerce are two of the most popular E-Commerce platforms and are both often considered to be SEO friendly. Although, they both have their individual benefits and one may be more suited to improving the SEO for your business than the other. This blog intends to help you select the E-commerce platform that will get you to the top of Google’s rankings- We’ll start with the important ones.
Differently, meta descriptions affect both customers and search engines. The meta description is the text that appears just below your URL on your page listing on Google. Producing engaging content that will entice your reader to visit your website. Search engines like google also pay particular attention to this paragraph of text and a lack of SEO in this text can lead to dropping in Google’s rankings.
Other shopping carts such as BigCommerce automatically generate these meta descriptions using what they see as relevant information from within the content of the webpage. However, both Magento and WooCommerce allow its users to create custom meta descriptions allowing your E-commerce SEO experts to optimise the text for both your visitors and search engines alike.
Content marketing and including a blog page is probably the most likely source of increasing your rankings in search engines. regularly updating content and posting blogs gives you a much greater chance of ranking for your potential customer’s questions, as there is more content on your website related to the topic.
WooCommerce takes the victory in this particular battle as they possess the best blogging feature across all E-Commerce platforms. BigCommerce blogging feature is built on top of WordPress whereas Magento must incorporate a third party plug-in to incorporate a blogging form- with far less functionality than the one readily available to WooCommerce users.
Sitemaps are a file located on your server solely for the purpose of search engines being able to easily index your content and rank high in SERP. Even though the incorporation of a sitemap does not affect visitors, it is considered with great importance to Google and can have monumental implications on your websites rankings. Maintaining and updating a sitemap is not feasible, therefore Magento and WooCommerce both having an automated sitemap is a massive plus!
Page URL’s are the term used to describe the location of the page within your website, displayed in the browsers address bar. with regards to SEO for E-Commerce platforms, it is essential that these URL’s are easily optimised.
the E-Commerce platform Magento allows for much more flexibility than WooCommerce, meaning that SEO for Magento in this case, is superior. WooCommerce allows some flexibility yet does not permit certain components to be removed from the URL- this can cause SEO problems.
Assigning your webpages relevant and engaging page title tags is of vital importance when attempting to climb Googles rankings.
Creating and implementing page titles on the E-Commerce platform Magento is straight forward and a simple task to complete, on the other hand implementing these titles on WooCommerce requires slightly more sophisticate knowledge and may provide some difficulty for an untrained user.
So which E-Commerce platform is better for my business
In our opinion at Paramount Digital, both Magento and WooCommerce could be considered the best E-Commerce platform for SEO. The selection of the platform your website is based on should not be taken lightly. Take advantage of the opportunities available to your business with Paramount Digital.
Why paramount digital?
Optimising E-Commerce websites for search engines requires extensive expert knowledge of SEO and the additional complications encountered.
Paramount Digital provides an SEO strategy that strives to give your customers the best experience possible. Our year so of experience in the field and individual attention to detail sets us apart from other Digital Marketing agencies. Following a free consultation with your E-Commerce consultant out multidisciplinary team will collaboratively work to make your website the best it can be.
At the end of each month, you will receive an easy to understand SEO report to display the areas we have been working on. The report will show you the different tools we have used to improve your site and the resulting: rankings, traffic, and earnings.