On-page SEO vs Off-page SEO


On-page SEO refers to the changes you make directly to a web page in order to achieve higher rankings among search engines whereas off-page SEO refers to the search engine optimisation that can’t be seen on your website as such- often referred to as behind the scenes SEO.

There is one quite distinct difference between the two avenues of SEO, on-page SEO allows you to have complete control over it whereas off-page SEO relies on the behaviour of others. This will become more apparent as we discuss the individual ranking signals for each. The optimisation of both is essential if you’re aiming to stand out in a competitive industry.

what is on-page SEO?

Title tags

the optimisation of your title tags is important and essential to do for every page on your website. the inclusion of keywords is vital but over optimisation can be detrimental to your webpages rankings.


as the biggest words on the page, search engines such as Google credit them with more importance than the rest of your content. Knowing what to include in your headings and the incorporation of H1, H2, H3 and H4 tags is a small yet very effective ay of climbing through search engine rankings.

URL structure

The inclusion of keywords in your URL’s is another component recognised by Google, but the process of changing these URL’s and the redirection of old ones can be complicated. Consult an SEO specialist at Paramount Digital before attempting to do so.

ALT tags

Although your visitors can see the images on your page, Google will only scan the HTML sitemap so relevant text to accompany an image is essential for these images to be recognised as relevant for that particular webpage. it may seem like a tedious task to complete but not putting ALT tags on the images accompanying your text will be chipping away at your rankings.

page load speed

In today’s modern era the speed at which your webpages load is more important than ever. the simple fact of the matter is that people no longer need the patience to wait for a website to load, they can just go to the next one and its likely to give them what they are looking for. Webpages that take longer than 3 seconds to load lose nearly half the visitors for them to never return- don’t let your local business suffer from this simple mistake!

content marketing

Producing engaging and relevant optimised content should be at the forefront of your agenda when seeking to improve the SEO for your E-Commerce website. Keeping this content fresh by continually updating is also recognised by search engines and seen as good SEO for local businesses.

internal linking

Linking to other relevant pages on your website vastly improves user experience, as well as improving SEO for your E-commerce website. Visitors can navigate around your website more easily and search engines appreciate that.

What is Off-Page SEO?

Domain Authority

Off-page SEO is slightly more difficult than on-page and requires an SEO agency like Paramount Digital to do it properly. the aim of off-page SEO is to gain as much Domain Authority as possible so it is seen as a credible source by Google’s crawlers. the Domain authority is affected by how long the domain has been around, as well as the other websites your domain shares a server with. if your website shares a server with discredited websites- your local E-commerce website will be viewed in the same light.


The most important component of off-page ranking factor with the biggest SEO impact is backlinks coming into your website. Websites highly trusted by Google giving reference to your website, in turn, makes yours more trusted- makes sense really. Dealing with a local SEO agency like Paramount Digital is likely to be needed to increase these backlinks and your domain authority.

off-page seo or on-page seo?

As you probably guessed, in order to really succeed both onpage- and off-page SEO need to be considered to really flourish in search engine rankings. However, ensuring that your on-page SEO is in order is likely to have a positive effect on your off-page so we would suggest beginning with that.  If you think your websites local SEO may be suffering as a result of poor on-page and off-page SEO then book a free consultation  and call us on 01744 88 1876 or email at

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