One of the biggest advantages for photographers when it comes to online marketing is that their work so often speaks for itself. Striking and beautiful imagery sells a good artist far more effectively than words ever could. However, with so many competitors vying for the same clients, how can you be sure that they won’t discover someone else’s portfolio before yours?
The answer is SEO for photographers. SEO stands for Search Engine Optimisation and refers to the specialist practice of ensuring, through the use of keywords, analytics, and other techniques, that your website and details are ranked as close to the top of a series of web search results as possible.
Personal testimonials work wonders when it comes to selling your brand, but there are so many photographers who can boast the same number of glowing reviews. Ensuring that you are easy to find online can mean the difference between retaining a prospective client and losing them to someone with a better presence.
Paramount Digital will not only improve your discoverability online using facts and figures, but we will also ensure that the correct people make their way to your website organically. This means that you won’t be inundated with couples looking for a wedding photographer if you specialise in capturing images of wildlife, for example! We can also help to improve the performance of your social media accounts, facets that are invaluable to a medium that is so heavily visual.
Your time is extremely valuable, so spending hours on marketing can feel frustrating and restricting in terms of the opportunities you then have to actually go out and work on your craft. That’s why passing some of these tasks over to experts can take a real weight off your shoulders. We at Paramount Digital should be considered an extension of your own team, working closely with you to achieve precisely the results that you require. We ensure that the processes we undertake – as well as their costs and results – are always completely clear and transparent so that you always know exactly what to expect. We don’t even make you sign a contract, because we’re confident that the standard of the work we do will always be conducive to long and successful relationships without having to tie anything down with red tape.
One particularly useful service we offer is our in-depth digital marketing analysis, which you can claim for absolutely free right from the start. This allows us, and you, to see just how your brand is currently performing online, and what could be done to make it even more successful.
If you’d like to learn more about Paramount Digital’s services, our offices are open from 9 am to 5 pm from Monday to Friday. All you need to do to start the conversation is call us today on 01744 88 1876 or email us via firstname.lastname@example.org, and let us know exactly what we can do to help you. Our friendly and experienced team will be more than happy to assist.