97 % of consumers go online to find local services and that figure is only growing, meaning it is more important than ever to get your local business as high as possible on Google’s search rankings. Local SEO services are of vital importance for region specific and national business and local search engine optimisation with a local SEO company is the best way to connect with these consumers.
Benefits of Local SEO Services
Its quite simple really, to be found by local consumers, you need to be at the top of google’s rankings for the words and phrases they are typing into search engines everyday. Local search engine marketing achieves this feat by assisting your business in three avenues:
Local Search Engine Optimisation will ensure that your business can provide a hyper-personalised online experience as you can target localised groups. Consumers in this day and age have come to expect this!
how do I know if my business requires help from a Local SEO Agency?
does your company need assistance from some local SEO experts like those housed at Paramount Digital? if any of the following apply to you then the answer is yes!
I’m the owner of a local company and haven’t yet incorporated Local search engine optimisation
I’ve previously employed an SEO agency and don’t feel like I got my moneys worth. (Here at Paramount we don’t tie you into a contract, so if you aren’t happy with the results were providing, you can stop our service!)
I’m a local company owner who wants to drive more traffic, leads and sales to my website and specific webpages
What do we do for Local SEO?
The specifications of a Local SEO marketing strategy depends on your particular business and the current functionality of your website. Fortunately, at Paramount Digital we have years of experience of working with varying local businesses. Although each case is individual, here is an outline of the processes our multidisciplinary team of local SEO experts at Paramount Digital carries out:
Your designated Local SEO specialist will begin by completing a market analysis of your local business and its competitors in the online world. Analysing keywords and phrases that your potential customers are researching and discovering your current local SEO in comparison to other business in your industry.
Our Local search engine marketing team will then review your website from a technical standpoint, identifying current problems with the back end of your website, giving the opportunity to discuss potential avenues for improvement with the business owner. the multifunctional team at Paramount Digital will recognise the same issues that are identified by Google therefore giving your website the best chance to outrank competitors.
Common issues with Local business is that although some local SEO may have completed for on-page SEO, the technical side of local search engine optimisation is often overlooked.
SEO for local businesses can only be effective if the correct content marketing is implemented throughout your websites service and product pages. Our Local SEO experts work alongside trained and experience content marketing specialists who will endeavor to produce engaging and relevant content that is sure to get you ahead of your competitors. Just ask for an example similar to your businesses during your free consultation.
Local SEO analytics, tracking and reporting
Too often in the Digital Marketing world, local businesses work with local SEO agencies and don’t receive the proper reporting. How are you supposed to know if the local search engine marketing is working for your website? At Paramount Digital we:
- monitor keyword rankings
- monitor the avenues of traffic going to your website (i.e, organic search, pay-per-click, social media)
- continually monitor your competitors and the Local SEO they are incorporating
- Use heat tracking maps and live recordings to discover exactly where people are finding problems on your website and leaving
At the end of each month, you will receive an easy to understand Local SEO report to display the areas we have been working on. The report will show you the different tools we have used to improve your site and the resulting: rankings, traffic, and earnings.