In the business of law firm’s new clients are regularly needed to survive and in today’s technological era the first-place people will look when needing a lawyer is online. As 93% of online experiences begin with a search engine, and 47% of visits are taken up by the top three search results, getting to the top of Google’s ranking is essential for the success of your law firm.

Law Firm SEO is complex and requires a strong strategy and good practice to help attract new clients. At Paramount Digital we specialise in SEO for law firms and will increase the interest in your business by gaining first page rankings!

Bespoke Technical Audit

A Law Firm SEO specialist will begin your consultation by identifying any current issues with your website. Your Lawyer SEO expert will recognise the same signals that search engines such as Google do and provide you with a full technical audit of the current technical SEO issues with your brochure website. Here are some common technical issues we find, that often-hinder SEO for law firms.



site speed

Many Law Firm websites fall at the first hurdle because their site speed is too low for their impatient visitors. Not only will a slow site deter potential customers- it is also a signal recognised by Google and will damage your overall rankings.

What do we do?

url structure

having a website that is easy to move from page to page is essential for customers but also for Google. The stronger the SEO in your URL structure, the higher the chance your business will have at reaching the top of Google’s rankings.

alt tags

incorrect optimisation of alt tags for your website’s images is a common mistake, and one often overlooked by many digital marketing companies. Don’t leave it down to chance and ensure everything is done to give your Law Firm the best SEO possible.

404 errors

one of the main signals Google recognises for low-quality websites and therefore low down on their rankings is ‘404 error pages’. Whether you run your website on WordPress, Drupal or Squarespace the underoptimisation of your URL structure may lead to customers being directed to these pages. 7 in 10 visitors who reach this page will leave the website to never return!

Once your Law Firm SEO specialist has rectified the technical issues holding back your website, alongside content marketing specialists the on-page SEO will become the forefront of Paramount Digital’s attention. it would be impossible to tell you everything we do but here are a few of the main indicators we look after:

keyword research

Your designated SEO specialist will research and identify the current keywords and phrases in your industry, discovering what your customers are typing in so we can adapt your content to match. Brochure websites often overlook the importance of that include keywords. if you want your Law Firm to reach the first page of Google- this is of vital importance!

Content Marketing

Content marketing is an aspect of Law Firm SEO that we take very seriously at Paramount Digital. Producing high-quality content regularly is time-consuming and requires specialist skills- particularly when attempting to tailor content for both customers and search engines.

link exchange

whether your website ranks highly for certain keywords depends highly on how credible Google views your brochure website. incorporating links throughout your website and linking from other authoritative websites is one of Googles primary indicators.

Why Paramount Digital?

SEO for Law firms requires extensive expert knowledge of the industry and the intricacies involved. Paramount Digital will provide your Law Firm with an SEO strategy unrivaled by competitors- just ask the Law Firms we’ve helped in the past!

Following a free consultation with your Law Firm SEO consultant, our multidisciplinary team will collaboratively work to make your website the best it can be.

At the end of each month, you will receive an easy to understand SEO report to display the areas we have been working on. The report will show you the different tools we have used to improve your site and the resulting: rankings, traffic, and earnings.

If you would like any advice on your Law Firms online presence or are interested in a free consultation call us on 01744 88 1876 or email at

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