BigCommerce recently carried out an overhaul of changes to the E-Commerce platform, with a flood of new features being introduced. BigCommerce currently powers more than 90,000 online stores displaying that it is a platform worth considering.
The E-Commerce platform recently incorporated a very useful tool. BigCommerce websites now include mobile-optimised themes and their own unique content delivery network. This allows your website to load as quickly as possible!
BigCommerce and Shopify are considered the two most popular shopping cart solutions in the E-Commerce industry. Both are praised for their ease of use and low price as E-Commerce platforms but the added features BigCommerce possesses compared to its counterpart may make it the platform for you.
Issues with BigCommerce
Most online stores host hundreds if not thousands of products. This can provide huge problems for Google when attempting to identify the variations of each product. Due to the largely similar content on each page, certain techniques need to be implemented to guarantee Google is aware of these duplicate variants.
Titles and Headers
BigCommerce, similar to Magento, regularly generates irrelevant product title and headers. It is of paramount importance that these titles and headers are professionally optimised or potential customers may be deterred. This simple step is often overlooked but ignoring this aspect can be detrimental to the success of any online store.
Content and keywords
BigCommerce websites containing product descriptions provide excellent opportunity to maximise SEO and with the correct advice, move swiftly up the rankings. Optimising a website for varying keywords requires a strong BigCommerce SEO strategy and vigorous content marketing. With years of experience between them, the team at Paramount Digital are perfectly equipped to do so.
What do we do?
After working on BigCommerce websites for a number of years, our SEO experts have devised the best possible strategies to maximise traffic and further conversion rates into websites.
If you decide Paramount Digital is the team of BigCommerce specialists to take you forward, your designated account manager will run a bespoke technical audit on your website. Our team of BigCommerce SEO experts will identify problems that are recognised by search engines and ensure that your website is given the best opportunity to rank as highly as possible.
Your digital marketing team will focus on two main categories with regard to the SEO of your online store. The first of these revolves around on-page signals and what the user can see when visiting a page on your BigCommerce website.
On page signals
On-page SEO is fairly simple to comprehend, largely concentrating on the content within your website and producing, relevant and authoritative text that is useful for the reader and recognised by Google. Here at Paramount Digital, our multidisciplinary team will produce quality, engaging content for your BigCommerce website, incorporating appropriate keywords so that your services and products are recognised by search engines. In a similar style, our team of SEO specialists will also optimise headings, title tags, and alt tags to ensure your business is seen before your competitors when customers come calling.
Off page signals
As a BigCommerce SEO agency, we will also deal with off-page optimisation, an aspect of SEO often overlooked by digital marketing companies. Attention to detail being key for the best results, we believe that doing everything possible to achieve the best results is necessary.
Google and similar search engines determine the credibility of your website through the authority of links leading to your site and our team of BigCommerce SEO specialists are the best at doing so. Through methods like this and many more, Paramount Digital are notorious for boosting traffic to websites and therefore maximizing conversion rates.
Optimising BigCommerce sites for search engines requires widespread technical knowledge of SEO and the E-Commerce platform encounters additional complications compared to brochure websites.
Paramount Digital provide an SEO strategy that will give your customers the best experience possible. Following a free consultation with your E-Commerce expert our multidisciplinary team, qualified in varying fields, will work together to ensure your E-Commerce website is the best it can be.
At the end of each month, you will receive an easy to understand E-Commerce SEO report to display the areas we have been working on. The report will show you the different tools we have used to improve your site and the resulting: rankings, traffic, and earnings.