Search Engine Optimisation
What is SEO?
The plain and simple is that search engine optimisation is a set of organic, non-paid processes that help your business climb to the top of the search results. SEO is important for your online business as it makes your website more visible than your competitors. In essence, being higher up the rankings on search engines such as Google is likely to see your website gain more traffic.
Our Approach to SEO
At Paramount Digital we begin every client’s SEO strategy by crafting a unique buyer persona of your ideal customer, helping us and you to identify exactly how your customers use the web and interact with your business online. We need to find out what potential customers are typing into search engines, so we can tailor your SEO strategy to those searches.
Following this, during the first month, our multi-skilled team of SEO experts will conduct keyword research and implement any restructuring to your pages meta tags. Once the basis of your SEO has been established our SEO professionals will employ several tried and tested procedures to optimise your on-site SEO, while developing high-quality inbound links from industry relevant and authoritative domains.
We do this through a mix of guest blogging, outreach developing high-quality backlinks into your website, helping to increase the domain authority of your website and increase your ranking and traffic. If interested in our services, get your free in-depth market analysis today!
It is important to remember that every business is individual and the SEO strategy for each website accommodates their goals and needs. The type of website your business will use can be split into two, broad categories- E-Commerce websites and Brochure Websites. To give you a bit of a head start as to what type of website your company needs, we have outlined the two platforms below:
SEO FOR E-COMMERCE WEBSITES
E-Commerce websites are becoming increasingly popular among business owners looking to break into the online world. as of 2015, roughly 80% of UK internet users did online shopping, the highest online shopping penetration rate in Europe. it is now more important than ever to sell your products and services online, and ensuring your website is visible to customers.
Just like in the real world, standing out from competitors is a driving force in becoming a successful E-commerce website. In order to do this, certain SEO techniques need to be put into place. SEO for E-Commerce websites is more complex than that for simpler websites as E-Commerce sites often carry thousands of pages containing a businesses online store.
Vast amounts of pages can cause various SEO issues, and at Paramount Digital our team of E-Commerce SEO experts is the best in the digital marketing industry at making companies stand out in their chosen field.
Your dedicated SEO consultant has the ability to identify the same problems as leading search engines, and possess the skills and resources needed to rectify these issues and boost your businesses rankings!