Search Engine Optimisation

SEO Services

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The concept of online search has long been shrouded in mystery with marketing agencies acting as guards to their optimisation techniques, but here at Paramount Digital, our team will act as your company’s sherpa to guide you through the SEO landscape, with clear, honest and accountable communication. 

What is SEO?

The plain and simple is that search engine optimisation is a set of organic, non-paid processes that help your business climb to the top of the search results. SEO is important for your online business as it makes your website more visible than your competitors. In essence, being higher up the rankings on search engines such as Google is likely to see your website gain more traffic.

Why you need SEO?

When you have a problem what do you use to search for a solution? The answer, a search engine, and probably Google. And when searching for your solution do you ever go past the first page of results? No, we didn’t think so. And that’s exactly the same for your customers.

For that reason, it is massively important to employ an SEO strategy on your website. Our versatile team at Paramount Digital provide the best SEO services around successfully improving thousands of websites, and therefore their ranking among search engines.

Our Approach to SEO

At Paramount Digital we begin every client’s SEO strategy by crafting a unique buyer persona of your ideal customer, helping us and you to identify exactly how your customers use the web and interact with your business online. We need to find out what potential customers are typing into search engines, so we can tailor your SEO strategy to those searches.

Following this, during the first month, our multi-skilled team of SEO experts will conduct keyword research and implement any restructuring to your pages meta tags. Once the basis of your SEO has been established our SEO professionals will employ several tried and tested procedures to optimise your on-site SEO, while developing high-quality inbound links from industry relevant and authoritative domains.

We do this through a mix of guest blogging, outreach developing high-quality backlinks into your website, helping to increase the domain authority of your website and increase your ranking and traffic. If interested in our services, get your free in-depth market analysis today!

It is important to remember that every business is individual and the SEO strategy for each website accommodates their goals and needs. The type of website your business will use can be split into two, broad categories- E-Commerce websites and Brochure Websites. To give you a bit of a head start as to what type of website your company needs, we have outlined the two platforms below:

SEO FOR E-COMMERCE WEBSITES

E-Commerce websites are becoming increasingly popular among business owners looking to break into the online world. as of 2015, roughly 80% of UK internet users did online shopping, the highest online shopping penetration rate in Europe. it is now more important than ever to sell your products and services online, and ensuring your website is visible to customers.

Just like in the real world, standing out from competitors is a driving force in becoming a successful E-commerce website. In order to do this, certain SEO techniques need to be put into place. SEO for E-Commerce websites is more complex than that for simpler websites as E-Commerce sites often carry thousands of pages containing a businesses online store.

Vast amounts of pages can cause various SEO issues, and at Paramount Digital our team of E-Commerce SEO experts is the best in the digital marketing industry at making companies stand out in their chosen field.

Your dedicated SEO consultant has the ability to identify the same problems as leading search engines, and possess the skills and resources needed to rectify these issues and boost your businesses rankings!

SEO for brochure websites

Brochure websites are similar to E-Commerce sites in the sense that they display their varying products and services for visitors and potential customers to browse. The implementation of an SEO strategy for Brochure websites is now of huge importance for any successful business.

Google receives over 63,000 searches per second on any given day, so being recognised by search engines and listing high in their rankings can dramatically improve the number of leads coming into your website.

Our multidisciplinary team of SEO experts has worked with hundreds of brochure websites and as a result driven company, strive to get these businesses higher than their competitors in search engine rankings. They deal with any underlying technical issues to ensure the content on your website is viewed by potential customers as much as possible. Our Brochure website SEO specialists will also optimise the content within each page of your website- sure to boost your ranking!

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