Conversion Rate Optimisation
What is CRO?
Conversion rate optimisation or CRO has been a big talking point of the digital marketing world over the last couple years. But the plain and simple is it’s a strategy of analysing a website and its pages, testing various changes to increase the conversion rate and deliver new business. The principals of CRO can be applied to any business sector from fashion e-commerce to stainless steel manufacturing.
Our Approach to CRO
For the team here at Paramount Digital CRO is not just about how users convert but why they convert, that’s why the first thing we do is to conduct a full CRO analysis of your website, identifying which areas work well and which simply don’t. This helps us identify the how and why. So that by understanding your customer’s behaviour we can then scientifically optimise your customers experience to maximise your ROI.
Focusing our efforts on the aspects and pages that mean the most to you we’ll begin testing various changes, analysing their results and either implementing those changes going forward or testing further changes. By conducting CRO tests we can learn more about your customer’s behaviour and continue to make, test and analyse changes to increase your conversion rate. Not only does CRO help you have a better performing website, but it also provides you more information on the behaviour of your clients or customers that you can feed into the rest of your business.