How to track your SEO content strategy in Google Analytics

Content Marketing

Google Analytics has truly revolutionised the way businesses’ track their website traffic, giving a detailed report of pretty much anything you want to find out about the way potential customers behave on your website.

Since its inception in 2005, it has grown into a phenomenon that is now used by pretty much every business across the globe to gain a better insight about their website.

In 2019 it was listed as the most widely used web analytics service on the internet.

Essentially, if you aren’t using this FREE and easy to navigate service, your website is at a huge disadvantage in terms of its SEO potential in our opinion. You will be unable to track which pages are thriving and which need more attention, and correlate this to its content i.e. amount of on page content, use of a certain keyword, type of content etc. Google Analytics truly is such a useful tool in developing an SEO content strategy.

“So how do I go about linking up my website to Google Analytics?” we hear you ask. It is much simpler than you think and can be executed in multiple ways, each highlighted below…

Setting up a Google Analytics account for your website

Before anything, you should look to create a Google Analytics account and, if possible, sign in to the Google account that links to your business whether this is a personal account or dedicated business account. If you have no existing business Google account, then it is easy to make one using the on-screen prompts.

Once you have logged into your Google account, click “Sign Up” on the next page and fill in the fields provided, including the name of your business and website, as well as, importantly, your website URL.

Once you have clicked the “Get Tracking ID” button, you will be presented with this unique ID on the next page, this is crucial as you can now take your Google Analytics account to anywhere you want!

Using a plugin on WordPress

MonsterInsights PluginWordPress is one of the most popular Content Management Systems (CMS) on the web and one that our SEO agency has lots of experience working with. A simple WordPress plugin can be installed to help track your Google Analytics statistics. Installing a plugin is the simplest way of tracking but could also reduce load speed on your website.

  • Hover over the “Plugins” tab on the sidebar of your dashboard and click on “Add New”
  • Type in “MonsterInsights” to install the completely safe and reliable Google Analytics Dashboard Plugin for WordPress by MonsterInsights.
  • Click “Install” and “Activate” to be sent to the setup wizard
  • Follow the steps before clicking “Connect MonsterInsights” to link the plugin to your GA (Google Analytics) account
  • Follow the on-screen prompts before picking the profile that matches your URL if you have multiple URLs set up
  • Scroll down to “Save and Continue” on the next page, make sure to tell them that you don’t want automatic updates if this is the case!
  • Use the prompts to exit the wizard, and within 24 hours you should start to see Google Analytics data pull through

This can also be done through the Insert Headers and Footers plugin. Install this plugin and then go to Settings >> Insert Headers and Footers. Then insert the JavaScript code from your GA dashboard into the Scripts in the Header section. This code will be under the “Global Site Tag” section on your dashboard.

Insert Header and Footer Plugin


It is important to note that these two plugins shouldn’t be installed concurrently, you should always remove one before using the other.





Inserting code into header theme files

If you aren’t using WordPress as your website’s CMS, then inserting code into header theme files is the best method of ensuring Google Analytics tracks every page of your website. To do this, login into your GA account and click on “Admin” on the sidebar. Locate Tracking Info >> Tracking Code to find the Universal Analytics tracking code. Copy the script that is presented to you and locate your website’s header file.

Then look for the “head” section of your code, before pasting the script directly before this so GA is tracked first.

Once you have uploaded this updated code to your server, you can click “Send test traffic” on your GA page. The number of active users above this button should change from 0 to 1, so you know that it is tracking in real-time.

Google Analytics Tracking Code

Using Google Tag Manager

If you have a Google Tag Manager set up, then you can use this to help track your website through Google Analytics. To install Google Tag Manager on your website, click on the “GTM” ID that is found on your GTM (Google Tag Manager) dashboard. Similarly to GA, copy and paste the relevant code into the “head” and “body” section of your page.

  • Once Tag Manager is installed on your pages, click on “Tags” on your GTM dashboard and “New”
  • Give the tag a name and click on “Tag Configuration” to select GA
  • Under “Google Analytics settings” select “New Variable” from the dropdown and enter your GA tracking ID, then click “Save” after giving the tag an appropriate name
  • Under “Triggering” make sure the tag states “All Pages” so your whole website will be tracked by GA

Google Tag Manager

Contact us

We hope that you have found this blog useful in giving your site the platform to expand its content marketing strategy. You can report – with more detail than ever before – on how your content is performing sitewide with the help of Google Analytics. Our SEO content marketing service specialises in the use of Google Analytics and much more.

If you have any enquiries or would like to maximise your companies’ SEO potential, then be sure to speak to one of the experts at Paramount Digital today for a FREE assessment of your current website! Simply fill out our online form now or give us a call on 01744 747474 to speak to us directly. You can also contact us via email at for a swift response from one of our team.

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