The burning question that concerns any blog post created with the intention of driving traffic to your website has now been answered. We at Paramount Digital can now reveal how many words a blog post should be for SEO purposes. Of course, this figure is not an exact amount, and your blog can be as short or as long as you want depending on what the article is about and how much is possible to cover about the subject in question.
Multiple SEO and marketing agencies have suggested that 300 words is the minimum amount you should be aiming for in a blog post in 2020.
However, at Paramount we always strive for more, and feel that ??? words (we weren’t going to tell you that easily!) should be the minimum amount that your blog posts should be. This allows you to tell your audience enough about the topic that they feel educated and are given enough context as to how your product or service could apply to them. Read on to find out the true amount that we recommend.
Cover everything you need to
We recommend this amount of words as we feel that this is the minimum amount needed to cover everything that you need and want to get across in your article. This also allows you to include all keywords that you are trying to target without being guilty of keyword stuffing by including them in close proximity to one another.
Although you may be writing your blog solely for SEO purposes, you have to remember that if it is posted live on your site then it should be easy for your user to digest and understand just like any other post, as they could well come across it if it gets a good level of exposure!
With this in mind, you may well have to go over the word recommendation to get your point across, but as long as the blog post flows well and has a well planned out structure, then your article can be whatever length you desire.
What is your article about?
It is important to maximise the SEO potential of all of the content on your website to achieve maximum impressions and exposure, but it is useful to think about context and how the user may interpret your articles. For example, if you have a press release or a small company update, then it may be hard to get your article to our recommended word count without making your content seem laboured and “waffley”.
By being realistic about the keywords you can target in relation to the context, you can still create fresh, engaging content that keeps your audience in the loop about your company events and services whilst still giving your articles the exposure you need.
To reach a larger word target without lowering the level of actual content, we recommend list blogs that allow you to split your content up into bite-sized paragraphs. This makes it a lot easier for you to write about if you are struggling to include much detail on one topic, and a lot easier for your audience to digest too!
The longer, the better!
Although our recommended minimum amount for blog posts for SEO purposes is 500 words, this doesn’t mean that you have to stop there! If you feel like you can go into a subject in a lot of detail, then there is nothing wrong with writing a well thought out, in depth piece.
After all, statistics show that blog posts with over 1,500 words are 68% more likely to be shared on Twitter compared to shorter posts. Even though longer posts may not be feasible to produce on a daily basis, they should still be favoured to shorter posts.
Longer posts allow you to obtain a larger digital footprint, maximising its exposure potential. They also allow you to educate the reader on a deeper level and give them a true understanding as to how your service can benefit them. They also allow you to sell your brand more (as long as you don’t make this too obvious and detract from the title of your piece!)
Balance quality and quantity
Although lengthy blog posts will be seen as more informative and relevant by Google, it is important to keep on track and make sure that the content you are producing is actually useful to the user. This is to ensure that your user stays on your blog for the maximum period of time. If they feel like your post has run its course and is starting to run out of steam, then they are more than likely going to exit your webpage.
This is because they have probably already obtained the information they needed to, before your writing started to wear thin and looks like you are clutching at straws just to get the word count up. To avoid this, try to pad out important points throughout your piece to make sure that the user is always learning something important and is constantly engaged.
Another way of doing this is to add other forms of multimedia content through your piece in the form of photos, videos and infographic that gives the user information in other ways than purely words. A webpage is a blank canvas, so be sure to be creative!
How long gets the Paramount seal of approval?
So we recommend that your average blog post should be 500 words, but this is not a figure to stick to! If you feel like your blog topic provides quality, worthwhile content then feel free to make your post as long as you want. The balance of quality and quantity is a key one to strike. Your post may be getting a lot of impressions due to its length, but if users are spending only a short amount of time on the page then the content is not serving its purpose.
Want to know more about content marketing strategy and SEO?
Digital Marketing Executive at Paramount Digital specialising in Content Marketing.