It is often called into question how important content marketing actually is when It comes to its effect on Google’s rankings. The reason being that producing content is very simple but coming up with quality content, that web users and search engines are looking for, is an acquired skill.
Why is Content Marketing Important?
In the modern digital era, the online world is more competitive than it has ever been, with consumers continually being barraged with information. As a result, users are often fairly impatient with their searches and want immediate and specific answers to their question. When a consumer searches for something online they want the exact information, they are looking for.
Content marketing is now so vitally important due to this. Those working within the digital marketing industry now must anticipate what consumers are searching for and provide them with the appropriate information.
Content and SEO
In essence, to grow your e-commerce business, you need to increase the amount of traffic heading to your website. Increasing traffic to your website can be done through a number of SEO tactics and avenues. The primary one being content marketing.
Search engines such as Google are continually trying to improve user experience and to do so, are constantly changing their algorithms so that the most relevant content is found at the top of their rankings. The impatient nature of the modern generation means that they don’t want to search through pages and pages before reaching the information they desire, pushing content marketing to the top of Google’s priority list.
Providing useful, relevant content will give increase the amount of trust your users and search engines have in your website when looking for information on any given subject. The more relevant your content, the higher the engagement with it will be. In turn, Google will recognise your website as a credible site and increase your rankings accordingly.
The truth of the matter is that in terms of SEO, many techniques will come and pass when trying to get a quick boost up the rankings, but the importance of quality content will never waver. Consumers will continue to demand the highest quality, most relevant information available.
Why Content marketing works?
Although the content you provide on your website isn’t sales orientated, it goes a long way to selling your product or service. Some of your content needs to refer to your company’s product, yet the primary purpose of your local SEO is to sell your brand to your potential customers. Strong content marketing allows local businesses to form interactions and valuable relationships with potential clients.
If you’re ready to take the plunge into content marketing and are looking for a multi-disciplinary team to take you up Googles rankings, don’t hesitate to speak to Paramount Digital about our SEO services today. Fill in a contact form for your free audit!