We talk a lot about Ecommerce SEO on this blog.
Like, seriously a lot.
Choosing the right keywords for an Ecommerce website is always a tricky thing, perhaps even more so than choosing them for a regular website.
The main reason it’s a challenge is because you will be making sales directly from your website (unlike brochure websites when the goal is to generate leads for the sales team).
If you have an Ecommerce website, one of the things you should have planned in at regular intervals is to do an SEO audit of your website.
Really you should be auditing everything you do from a content marketing perspective on regular basis (content audit, social media audit etc).
If you want to generate organic traffic and customers from your Ecommerce SEO campaigns, then optimising your on-page content is the biggest thing you have to get right.
A properly optimised website will get found in search, entice customers to come to your website, and convince them to convert and buy once they’re there.
But there’s a lot that goes into improving on-page content on an Ecommerce website.