Accessibility is a big deal for the customer experience.
After all, there’s no point having the best product at the best price if your customers can’t get to it to buy it.
Have you ever noticed that not all search results pages in Google look the same?
That’s because Google displays results differently depending on the data it can extract from each web page.
Website owners use different SEO techniques like structured data to try and manipulate their Google rankings and search result displays in their favour.