SEO campaigns are a minefield of metrics that you have to navigate and track to see if your work is a resounding success or an abject failure.
Content Marketing
SEO Content Strategy – is blogging still relevant?
What are you doing here? Didn’t you hear? Nobody reads blogs anymore. At least not according to some marketing agencies on LinkedIn who have decided …
How to track your SEO content strategy in Google Analytics
Google Analytics has truly revolutionised the way businesses’ track their website traffic, giving a detailed report of pretty much anything you want to find out …
Read BlogHow to track your SEO content strategy in Google Analytics
Is Content Marketing still important?
This blog was originally published in June 2018 and was last updated in August 2020. “Content Marketing” used to be a niche tactic of a …
Can updating old content improve SEO positioning?
If you want to improve your website ranking and SEO positioning, you need to be creating entirely new content (and lots of different types of …