If you’ve ever sat in a room and been pitched by an SEO agency, or any agency that’s offering marketing or PR services, you’ve probably sat through their customary five minute rant against ‘vanity’ metrics.
Content Marketing
SEO copywriting: Time to level up your website content
SEO copywriting will often determine whether your SEO and content marketing strategy will be a success or a flop.
Your website is judged by the quality, authority and regularity of the content you produce. When search engines crawl your web pages they’re looking for a couple of things:
- How relevant is your content to the searches being made around it?
- How useful is it to your audience and does it provide a user experience search engines will want to share?
How can heat mapping improve your website’s performance
Understanding how customers use your website and where they spend their time when they get to a landing page can tell you a lot about why your website is getting conversions, or not.
How to use content marketing in the B2B sales process
Did you know that most B2B buyers today don’t start their ‘buyer journey’ by phoning your sales team?
It’s true.
Demand generation vs lead generation: What’s the difference?
Like every industry, marketing comes up with a lot of jargon.
To be honest, we probably have more jargon for what we do than anybody else.
Which is ironic as we’re always telling clients not to use jargon.