If you’ve ever sat in a room and been pitched by an SEO agency, or any agency that’s offering marketing or PR services, you’ve probably sat through their customary five minute rant against ‘vanity’ metrics.
SEO copywriting will often determine whether your SEO and content marketing strategy will be a success or a flop.
Your website is judged by the quality, authority and regularity of the content you produce. When search engines crawl your web pages they’re looking for a couple of things:
- How relevant is your content to the searches being made around it?
- How useful is it to your audience and does it provide a user experience search engines will want to share?
Understanding how customers use your website and where they spend their time when they get to a landing page can tell you a lot about why your website is getting conversions, or not.