Most people think that SEO content is all about constantly creating new ideas and topics.
But, if you’ve ever tried to do it, you’ll know it’s pretty hard.
When you merge two businesses you have a big decision to make when it comes to your website, especially if you rely on it for bringing in leads and sales.
You’ll need to combine the two websites for the new brand, but how can you do that without losing the traffic or authority you’ve built up over the years?
If you’re trying to reach new leads or retarget non-converters who’ve been on your website, display advertising and PPC marketing are an effective way of getting in front of them when they’re searching for other things online.
The problem with display ads – and content marketing in general – is that because there’s so much of it, it can be hard to stand out from the crowd and not have your ads seen as annoying spam.
Did you know that the average website conversion rate for most industries is only around 2-5%?
That means around 97% of visitors will simply leave your site without taking any further action.